The first consideration in this journey of how to write catchy headlines for your blog posts or anything similar is what type of roles do keywords play in your post headlines.

The blogosphere always seems to be at a state of war with the various schools of thought on this topic. You should consider their merits as you start to write your headline or title. I will discuss a couple of them to start the ball rolling.

The Search Engine Optimization (SEO) experts claim that the keywords are the most important aspect of any blog post title.

This will enable anyone searching for any specific keywords to match with the same keyword in the blog title. Hence, the obvious question is that “how else would anyone find your blog post from any search results?”

Further, the selection of keywords to include in your title determines how well you rank in the search results as well.

In the opposing spectrum, you’ve got the purists “write for humans”, who has always collectively scoffed at the notion of keyword research for the purpose of composing headlines.

Their view is that, what would be the point of search-optimized post titles if no one bothers to read or share in the first place? Successful bloggers often claim that search engine traffic isn’t really all that important to them anyway, which they passionately maintain, especially compared to high-quality referral traffic from links.

I have always thought that there is a middle ground to this.

Let’s start by saying that keywords actually do matter, but not necessarily for the reasons the SEO gurus may think.

Doing keyword research is an essential process. It’s a free or at least a low-cost window into the minds of your target audiences.

You could easily understand this if you think back to the times before the modern and refined search engines.

It was truly difficult to know and quantify the exact words or phrases that anyone would use when thinking about exploring any certain topics online. Many have tried to work with small focus groups to identify their thought on specific topics. But such approach most often met with criticism that what people say in front of others is not the same as what they may actually do.

So if you’re writing any type of titles/headlines, online or not, you should be doing keyword research. Because any great headline should speak in the style that the audience will resonate to, while incorporating the proven structures that catches attention and offers a promise or value.

Another aspect to keyword research also packs quite the punch.

Many SEO gurus agree that you shouldn’t go after the most popular keywords. Rather, you should target the niche phrases. While they may result in less traffic individually, but there’s a lot more of such phrases, and definitely less competition.

This ties into the fact that such way of working is also perfect for writing ‘headlines for humans’. The niche phrases are much more specific, and as such makes for a much better headline. Further, better headlines lead to better content, when you write out the headline first, it sets a more definite direction for the entire post.

All search engines such as Google, Bing, etc. truly wants to match perfect results for what’s important to the users. That is precisely why the search engines use links and anchor texts as one of the primary determining factors of relevancy.

Keywords truly do matter, because when you can resonate with the audience from the start, you will always tend to attract more readers, more links, more retweets, more social bookmarks, and surely… more relevant search traffic.

Hence, both the schools of thought are correct, albeit for different reasons.

Now with our better understanding of this subject, let’s explore one of the most effective catchy headline types in the world — the “how-to” headline.

Imagine that your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. It wouldn’t be too spectacular to think that by the time you finish reading this post, you’ll be in a better position to make that scenario into reality.

Let’s explore a few of the ALL-STARS of composing catchy headlines.

The “How To” headlines

It’s always been a fact since the dawn of the Internet that how-to articles and blog posts are some of the most sought after, linked, and bookmarked content online. People are always searching high and low for useful information, and they are always happy to promoting it to others when they come across any.

The biggest battle is getting enough people to find at then to read it in the first place. Once found, the battle is most definitely either won or lost at the headline. What’s more, writing an awesome “how to” headline will help you to write even better how-to content when you fulfill the headline promise you made to get people to read in the first place.

Writing the “how to” content is rather easy.

Think about this… due to the crazy busy lives that we lead which prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the greatest key to fantastic “how to…” headlines and content.

It’s important to always remember that it’s not that people aren’t smart enough to understand the implied benefits of learning how to do something. It’s rather the complete opposite. Expressing the benefit points early and up front will yield far better results that implied benefits.

When searching, people always will employ aggressive attention filters when scanning headlines, and you’ll get through the filters of a lot more people if you spell out the benefits rather than relying on any implications.

I had read somewhere that it’s almost impossible to write a bad “how to…” headline.

While that may be true, always seriously consider on what comes after those two magical words can make all the difference in the amount of attention and readership your will engage with.

More than often you may find it harder to extract the true benefits of learning how to do something. Often, you can simply take a normal “how to…” title and make it better simply by using the transition word “that” immediately following the subject matter of the post.

Once you add “that,” just ask yourself what the top benefit of your post is for the reader.

Then figure out the best way to say it. This usually means being as specific as possible.

Example of this can be: How to Lease a Car That Will Save You Money

Another smart way to go about this is to increase the curiosity factor of your headline, while just about guaranteeing that you’ll nail the primary benefit of your post. Start with “How” but leave out the “to.”

You’ll still need to make the beneficial promise to your reader that will be fulfilled in the content, but the intrigue factor will be higher and your results perhaps even better.

Example of this can be: How I Shed All My Belly Fat in 30 days

The “List” Headlines

My next favorite but no way less effective is the List headlines due to the attention-grabbing power of such headlines. This type of catchy headlines have always been popular and showing no signs of slowing down.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on their attention invested goes a long way toward prompting any specific actions.

These types of posts will also elevate your authority level on the subject many folds by demonstrating your expertise by summing up the promised benefits into a neat and easy to absorb list.

Examples of this can be:

  • 3 Early Signs of Diabetic Stroke
  • 10 Effective Ways To Plug a Leaky Roof
  • Five Types of Best Affiliate Marketing Methods in 2018
  • Free Book Gives You 10 Best Kept Secrets of Online Business Profits
  • 96 Ways to Improve Your Health Just by Eating Organic Foods

The above examples could be serious attention grabbers if seen by the right people searching for such topics. Presenting small or large numbers can have inherent benefits to the readers.

A large number, however absurd it may seem, can be mentioned to create the feeling of abundance of benefits. While smaller numbers tend to invoke a sense of urgency where the content can be absorbed by the readers rather quickly. This is ideal if you wish the readers to take any immediate actions such as subscribing, grabbing discount codes, etc.

The “Why” headlines

Lastly, let’s touch on this before we move on.

The “Why” headlines always tend to be an attention grabber because it starts by declaring a benefit to the reader as if the headline is answering a specific question, instead of asking a question.

An example of this can be: Why Some Homes in Vermont Will Almost Always Go Up in Value

The use of the word “some,” and having “almost” modify “always,” make the headline much more believable. Not even the highest paid copywriters in the world always nail a headline that works, and some people never write great post titles, because they don’t take the time to learn how.

It’s also easy to lead the “Why” with other words to drive home the message in a stronger way, such as “Here’s Why”.

Can anyone write great post titles or catchy headlines?

The simple answer to this is an obvious yes.

If anyone considers the information throughout this post every time they formulate a title or headline for their posts, it should work out very well. That being said, there is no end to learning in becoming truly the best that you can be.

Always strive to understand your audience. Their mindset, age, affinities, preferences that affect their buying decisions, etc. are key considerations to explore. Doing this will enable you to make your headlines to be appealing to your specific audience rather than a watered down version trying to appeal to the masses.

Studying the pros and cons of the headlines of your direct competitors can also sharpen your skills. Also, I have always found that magazines always use very catchy headlines that have been very well researched. Try to look at some of the top magazines that may match your subject. I am sure that by doing this, you will gain some key insights you might not have considered earlier.

Some of the above may seem common sense to you. But let me remind you of the old adage ‘Common Sense is Not For Common People’.

To find proof of this is to simply look at the massive amount of marketing being done on the various social media platforms such as Twitter, Face Book, etc. There you will see that the headline alone attempts to drive the campaigns.

Most of such campaign headlines are simply not up to the mark. Hence, the very few good ones simply jumps out at you right away. Even then, most of the ones which you may consider good enough can surely be a lot better.

In summary, the more you focus on the benefits to the readers in your post’s catchy headlines along with trying to understand your reader demands better, the more readership you’ll develop over time. And by touching on the beneficial aspects while presenting your content, you’ll have more happy readers at the conclusion of any of your posts.

Further, I recommend a good book on effectively writing catchy headlines for you to read over at

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These days I am getting a lot of questions on which type and source of traffic would be the best to use, paid or free traffic? While there are no real easy answers here, my proven traffic strategy has worked well for me over the years.

After deciding to start any online business, getting traffic to your offer is among the many components to prepare for. There are a few options everyone can explore, but first the strategy must be laid out and understood beyond any level of confusion.

Naturally, you will want to start making money through your offers right away. That’s certainly fine and understandable. Doing so would need to leverage on the paid traffic sources.

So let’s have a look at what is actually involved …

You will need to place an ad in any of the social media options or with the search engines. What goes into the ads?

  1. Your offer: This will need to be a very compelling offer to entice the viewers to click on your ad.
  2. A relevant image will go a long way. Remember that a picture is worth a thousand words. Even if the ad space restricts you to use only a thumbnail image, you should do it.
  3. Once clicked, the visitors will be redirected to your offer page. For best results, your offer page should provide the details as promised by your ad.

That’s the general overview of the considerations for creating the ads.

Further considerations…

In the case of social media, you must take into account that it is after all not a professional environment. Hence the term social media. The users are browsing through these sites generally in a not so ‘buying’ type of a mood. Rather they are looking to spend their time on social activities like family, friendships, entertainment, occasions, etc. Hence if your ads appear to stop them from doing those things and start pitching a sale, you are most likely to be ignored. In creating your ads, be very aware who the target customers you will be promoting the ads to.

Your ads must resonate with that target audience and must get them interested enough for them to click on your ad. For example on Valentine’s Day promotion, if a florist promotes a generic ad for a dozen roses at $9.99 would be a very bad and expensive promotion. Rather it would be in their best interest to the florist to create several ads and target various segments of people within the reach of his store or delivery radius. They could target these ads towards millennials, nurses, husbands, wives, doctors, lawyers, teachers, etc. Doing so would make the ads appear more personalized towards those specific audiences.

Your offer page is also called landing page, squeeze page, sales page, etc. with a singular purpose of selling your offer that was on the ad which the visitors had initially clicked on. However, most often I had seen that after clicking on any ad, the visitors are redirected to a product catalog page or even worse the home page of a site. This absolutely destroys the sense of urgency the visitor had when they originally clicked on the ad resulting in extremely poor sales conversions.

How to Decide on Paid or Free Traffic
Send Traffic to Landing Pages

So, your ads must send the visitors to very specific landing pages with the singular intent of selling that which was offered, without any other distractions (including any menu bars or extra navigation options). Any up selling or cross selling is done at the checkout stage with another offer which is in fact an ‘internal ad’.

In the case of working with affiliate offers, the same process is applied with one major exception. With affiliate offers, when any visitor clicks on any ads what usually happens is that they are redirected to the any product or services page which is not yours. In case of any sale that may occur there, you will get a pre-agreed commission, but the buck will stop there.

Best thing for you to do in case of such situations is that you can create a landing page of your own with the aim to capture their names, email addresses and even in certain cases their phone numbers. After they volunteer the information, they can in turn be redirected once again to the actual affiliate offer page. This way, you have at least their email addresses to contact them later on to promote any of your offers directly.

All these email addresses can be collected into an automated list which can send pre-selected emails to promote your offers automatically. This system is called an email auto-responder or an email sales funnel.

You can already understand that the ad is actually the tip of the iceberg while many considerations must be made and back end processes must be implemented to properly ensure conversions.

And now the budget. Placing ads in the social networks without the above considerations properly taken into account can amount to a very large budget with poor results. Even if such considerations have been reasonably met with, it does take an active effort to properly optimize/test your ads for the best results. While optimizing, the budgets do not need to be any large amount. A budget of about $5-$10/day should be good enough for 5-7 days, depending on your level of experience.

Following the optimization process, the budgets should be in line with your revenue expectations. Whatever amount of money is your target profit for any particular offer should dictate your daily budgets. As a rule of thumb for calculating purposes, targeting around 30 hits to your offer page per day should yield the desired level of revenue.

In case your ad spend does not generate sufficient traffic to benefit your sales targets, it’s usually time to relook the ad offer and the landing page copy/content. Only through a rigorous optimization/testing process you can balance your ad budgets. Unfortunately I see that most people do not take the time to optimize their ads and simply keep throwing money at it right from the start. All such cases end up in poor profits or major losses.

Some good social networks that works best for paid ads are Facebook and Reddit. Learning how best to exploit these two social networks involves a bit of learning curve as well. Patience will prove to be a virtue but certainly worth the effort if you wish to see profits sooner than later.

Let’s Talk About Free Traffic

Now let’s discuss what if you have no budgets at the beginning to run paid ads. What are the choices available to you?

The best thing about the online business scene is that you can get started to market any of your offers even without spending any money on ads by tapping into the free traffic options. But yes, it will take more of an effort to do so.

For free traffic, consider the search engines as your best friends.

How to Decide on Paid or Free Traffic
Use Search Engines to Tap Into Free Traffic

Let’s understand first how they work and can help you. The thing to keep in mind that all search engines are looking to connect all people searching for anything specific to the available range of solutions/content on whatever that they might be searching for at that time. Best of all, this service is absolutely free of cost to you.

The trick for you to master is for the search engines to recommend you as a search solution within the first ten options displayed. This is termed as search ranking. The higher your search ranking is for any specific keyword or search terms, the most likely your pages will show up within the first ten search results. Understanding this fact is the key to tapping into tremendous amounts of free traffic.

The option is also there for you to place ads (SEM, PPC, CPA, etc.) in the search results pages for such specific keywords. The same or similar effort is also required here to optimize those ads, as explained already.

Personally I use Google Adwords for all such paid ad campaigns. Mastering how to use Adwords properly can be a powerful and profitable skill to have.

For your pages to show up naturally in any search is also known as organic results. The more optimized (SEO friendly) your website or landing pages are, the more likely for you to rank higher in the organic search results. As mentioned earlier, the ideal target you would want to achieve is to rank within the first ten organic search results as you would get a ton of free traffic.

You can research Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to orient yourself with the finer points on how to best utilize these. SEO is a key factor in your page ranking status which greatly affect how much free traffic you could potentially tap into.

Worth mentioning here is that do not forget about the sites which have their internal search engines you could tap into for a good deal of free traffic. These internal search engines want the same thing as any other search engines which is content. The best example of this is

Besides search engines, you could possibly get a lot of free traffic from sites such as &, if you take the time to understand how these sites work. Keep in mind that such sites, as same with the search engines, would not be able to function without content created by others.

In comparison, your paid ads in any social media network will compete to grab the viewers’ attention who most likely are not looking to buy anything at that specific moment while ranking higher in the organic search results will directly expose you to any active buyers who are specifically looking for your products or services at that specific time.

Also to understand here is that paid traffic yields more immediate results opposed to free organic traffic because it will take time to improve your site and organic search rankings.

Hence, your mindset and strategy to either must be polar opposites. I see too many people just learning the mechanics of how to place an ad rather than considering the dynamics of whether their strategy is appropriate for that specific medium or not. This strategy affects all basic facts such as the ad copy, images, landing pages, etc.

So Here Is My Recommended Strategy

It’s a rather simple strategy. Start any sales campaign with paid traffic and work towards reducing that budget over time to match with the free traffic from the search engines you are sure to get if you carefully prepare your site and landing pages accordingly.

One thing worth mentioning here is that all sites and the landing pages thereof should be optimized for all browser types and the loading time should be at a minimum. Fast loading speed should always be a priority concern. Always be sure to source a good and reputable hosting company who is accustomed to your type of online business to understand your needs.

Does all of this sound like a lot of work? Well it is at the beginning and don’t let anyone tell you otherwise. But the silver lining here is that if you implement all this properly, there will be virtually very little work down the road.

As I constantly remind everyone that any online business should actually be always treated as a real business which is set up to make real profits.

Click here for my recommended book on free traffic available at

Click here for the most cost effective yet powerful way to advertise your promotions and offers on Facebook.

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For those starting out to create an online presence, building a website is surely in their minds. And if you consider the road map to eventually lead to monetizing that website, you will need to incorporate auto responders and landing pages onto that site.

Of course the type of website will determine the type of auto responders and sales funnels needed to be implemented. The more you want to sell any products and/or services through this website, a sales funnel will need to be a ‘must have process’ for you to properly monetize from your site visitors. More intense type of these sales funnels are usually implemented on affiliate marketing and e-commerce sites. Keep in mind that even personal blogs can be easily monetized through a well-planned sales funnel.

In this post however, instead of focusing on auto responders or sales funnels, I want to highlight the importance of landing pages in the marketing/sales process.

Any successful sales funnel process begins with an attractive landing page. Other terms such as squeeze page, opt-in page, etc. are also used widely as synonyms of landing pages. The term comes from this page being the very first page the visitors land on to view your offer, in contrast to your home page. While your site’s home page surely has a lot of relevant links for other pages such as about us, contact us, products, terms of use, etc., the landing page will not have any of those whatsoever.

Why use landing pages?

The sole purpose of the landing page is to immediately engage the visitor to your offer, usually a free giveaway, with the sole purpose of the visitor submitting their email address. There could be any other promotion than a free giveaway, but whatever it is, it should be engaging immediately with only a singular actionable objective for the visitor, without any other on page distractions.

Surely by now, you can understand that building nice and attractive landing pages can impact your income significantly. While page analytics will provide you with many essential data about your site visitors such as visiting device, locations, bounce rates, operating systems, time on site, visited pages, etc., only landing pages are designed to capture the visitor specific information such as name, email address, phone numbers, preferences, etc. in return for free e-books, catalogues, discount codes, product lists, etc.

Hence, your landing pages should be a very important consideration in building a successful lead generation strategy. This is why a lot of marketers and business owners spend a good deal of their time driving traffic to their landing pages, hoping that it will deliver the desired results. On average, a good landing page will convert between 1 percent and 3 percent.

Key elements & uses of landing pages

Let’s now have a closer look at some of the, yet not limited to, features of any successful landing page.

1.       Creating User Engagement

You need to have a cool headed brainstorming session to think about your offer and how it may appeal to you visitor enough so that they will give you their email address willingly so that they can receive the ‘benefits’ of your offer.

One such tool use could use is to incorporate video(s) into your landing page. This will allow them to absorb the offer into greater details as the benefits are explained by a person or simply a voice which is easier to process.

2.       Every aspect of your landing page must corral all visitors towards a ‘Call to Action’. This is something to consider very deeply in terms of below.

a.       The message/content on the call to action button plays a very important role. Consider the difference between ‘Download’ as opposed to ‘Send My FREE eBook’. While both messages serve the same purpose, one of them is obviously more compelling.

b.      The color of the button should always be of a contrast to the background color. The call to action button should never blend into the background color or design.

c.       Similarly, the size of the button should not be odd looking as too small or too big. Rather it should exude the aura of being highly purposeful.

d.      And finally, the placement of the button should be prominent. It is also common to see that the call to action button is displayed at several different places throughout the landing page. This is done intentionally to invoke a sense of urgency.

3.       Let’s not forget to use relevant image(s) in your landing pages. As the saying goes, a picture is worth a thousand words. I follow this age old dictum strictly when I design my landing pages. General statistic is that 80% of people tends to remember what they have seen. Chances are that they may bookmark and remember your landing page for any future action if the image is relevant and compelling enough.

4.       And finally, the form itself should be nice and short. I usually have name and email fields and that’s it. A compelling offer followed by a simple form always work well. Often enough I see that people are trying to capture too much information through their forms. This often discourages the visitors to fill out the form and should be avoided like the plague.

Maximizing your landing pages

The performance of your landing page must be constantly monitored a tweaked accordingly. Performance depends on many factors and I will lightly touch on one of them… traffic. Your traffic sources, meaning how your visitor found your landing page, affects your landing page performance a great deal. The usual traffic sources include social media, SEO, FB ads, adwords, PPV, CPA, Solo Ads, etc. Not all traffic sources are the same and considering the source of traffic, you can design your landing pages accordingly. In fact, I recommend using multiple landing pages for the same offer and split test them by sending traffic to them using several traffic sources. This will take a bit of time to do but well worth it in the long run.

Naturally, creating multiple landing pages for the same offer and regularly creating landing pages across many offers can become a major drag if you are not creating the landing pages using a simple software, programs or plug-in.

If creating landing pages becomes too time consuming accompanied by a large learning curve, not only is it difficult to create the pages but will be also difficult to split test them regularly. Fast and easy should be the core strength of any landing page creation program/software.

In addition, you would want to use a software which is web based and involves zero coding. It should be based on a drag and drop feature rich environment. Always remember to think like a visitor and be able to design the page as such. If you get too involved with coding to build the page, I can almost guarantee you that eventually you will simply give up improving the page for optimum results. The page should be first and foremost visually appealing with engaging content backed by a simple form.

What I recommend

I often use this software called Landing Page Monkey. It’s the fastest & easiest way ever to build high converting, amazing looking landing pages.

For video integrations into your landing pages, Landing Page Monkey works with any hosted video from services like YouTube, Vimeo, Amazon S3 or your own server. No tech skills required, no inflexible templates to edit – It’s just point & click easy!

As for working with the emails that your visitors provide, Landing Page Monkey works with all major email autoresponder services like Aweber, MailChimp, GetReponse, etc. Further, it will allow you to use custom coded forms for any email service providers.

Another amazing aspect of Landing Page Monkey is that you could use their awesome pre-made templates to customize them as your own and use those pages at their hosted service completely free of cost. This is very useful for creating quick promotions for campaigns that can be up and running in matter of minutes!

Whichever browser or devices visitors may use to view your pages, the experience they’ll have would be second to none – Looks great on tablets and smartphones.

You can browse through all of Landing Page Monkey features into details by clicking the link.

Click here for my recommended book on the subject available at

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We do offer an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day with proper step by step training assisted by a live coach online. No prior experience necessaryClick here for the details and a video outline of the program.

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