Blogging has been the tip of the spearhead of content marketing since many years now. In fact, so many bloggers have been able to monetize their blogs enough to make a full time and predictable income year after year. I personally realize that I should have started this blog site a few year ago and not put it off for later.
As you may be aware that there are many aspects of blogging. To keep in line with this site, I will focus more on the online business aspect of blogging and how you could generate and optimize your income from blogging. Naturally, your results based on my recommendations will vary based on so many aspects of your own efforts and general online behaviors of your readership.
I tend to break up any blog content into two different categories. They are ‘news’ and ‘evergreen’.
Blogging content as news
With these types of blogs, I do not mean to only imply where mainstream news is presented as news blogs. It could also be any variety of activities which are reported in the blog for people who may be interested in that topic. These type of news blogs are mostly on current events and will wear out its popularity in a relatively short period of time.
Often you could find bloggers offering the details of their day to day experiences such as having an English breakfast in the morning in a specific café overlooking the beach area. This would be considered news to the interested readership who may be following that particular blogger on a daily basis.
People often tend to also write similar types of blogs of their pets, travels, new tech they just bought, shopping, making new friends, graduations, etc. You could also find people blogging about a specific news event and adding to it their point of view or expertise.
So, news type of content blogging usually highlights the blogger who is sharing his/her experiences. Or it revolves around a specific topic, such as ‘Life in London’. More than often you may also come across blogs which combines both these aspects, such as ‘My life in London’.
One advantage of such type of blogging is that you should hardly ever be stuck for any subject within the topic to write on. There is always something or another happening to write about. These blogs are usually not very long and around 500 words with some pictures and/or short videos.
Evergreen content for blogging
Evergreen content is quite the reverse spectrum of the news type of blogging. Such type of blogging aims to retain the popularity of the content for a very long time, perhaps even a few years.
The inherent strength of evergreen content is that they remain relevant to the interested readership for years to come. These types of blogs are always written to wrap around a specific niche in mind.
Once a niche is selected, various blogs are then written highlighting many specific aspects of that niche. For example, the niche can be ‘soccer’. The blogs written around that niche can be rules of the game, popular clubs, tournaments, worldcup events, etc.
These blogs will tend to be longer and more detailed with all the relevant information. For example, a blog about worldcup could mention the biggest worldcup years, background on the organizers, some of the host country demographics, specs on many key stadiums, pictures of the approved soccer balls for the event throughout the years, some of the legendary players over time, highlights of some historical games, etc.
The recommended length for such types of evergreen blogs are at least 2000 words. Pictures and videos are also encouraged to make the posts even more engaging.
Others have categorized evergreen content further as response posts, cornerstone posts, etc. For the purpose of this post, further classifications of the evergreen content in not necessary and is fully covered on how to monetize them.
Monetize your traffic
Monetizing the traffic to the blog site should be a major target for any blogger.
For the news type of blogging sites, this usually would not amount to much over any length of time. There would surely be a flurry of visits/traffic initially over weeks or even months, if it is a popular blog site. Hence constantly marketing the site, usually with paid traffic, would need to be a daily and ongoing activity. Monetizing the traffic nevertheless should be part of the income strategy.
On the other hand, evergreen type of blogging sites tend to receive less traffic on the short term but should generate a substantial amount of traffic over time. My recommendation to at least start out with 10 well written and detailed posts (over 2000 words). Keep on adding to them over time as you move forward.
Monetizing through Affiliate Marketing
All bloggers are recommended to have an affiliate account with Amazon.com. Amazon has a very good affiliate program for which anyone could sign up for from anywhere in the world.
The best thing about Amazon is that any blogger could find at least some products related to their niche and subjects. Hence, they could share a link (or multiple links) out to Amazon from all posts they write regardless of the subject.
Of course, depending on your niche, you could readily find more affiliate programs to join and promote through your posts. Your profits could vary greatly depending on the affiliate program(s) you choose to promote.
Some popular affiliate sites are ShareaSale, Clickbank, JVZoo, CJ, Admitad, etc. There are many affiliate advertisers available through these sites for you to select and promote.
Both evergreen and news content writers can benefit from promoting selective affiliate links in all their posts.
Monetizing through your own products
It is always recommended to have your own product(s) to promote through your blog posts. At the starting phase, this maybe too involved and expensive of an option for you. However, this should most definitely be a part of your long term income strategy.
Your own product could also be in the form of a service which you could provide. For example, if your niche is ‘antiques’ you could offer an ‘appraisal service’. As long as your offered service is not too alienated from your niche and post subjects, it should be fine.
As for products, it can either be an information product or even a physical product. In some cases, you could even further plug in a service to your offering as well. For example, if your niche is about ‘pianos’, your info product could be ‘How to select a piano’ while your physical product could be a ‘piano polish’ and finally you could offer a ‘piano moving service’.
This sort of monetization is also recommended for both evergreen and news content writers. However, this method is easier to monetize for evergreen content writers.
Combine all options
Your goal eventually should be to be able to monetize your overall blogging site from all the options presented to you above. Of course until you have your own products to suit the purpose, you should lean heavily on your affiliate promotions. For example, at the end of every post, you could surely recommend a book or product on the post subject from Amazon.
What about doing SEO?
The key element to monetizing your traffic is indeed through SEO or Search Engine Optimization. If done successfully, this fact alone will drive all the traffic you will need to your site, especially for all evergreen content. The best part of it is that you can get all that traffic to your site at free of cost!
So yes, learning proper SEO techniques with the aim to promote your blog site should be a paramount task for you. Getting a certain volume of free traffic, also known as organic traffic, could potentially vault your site to the number one position in the search results for specific keywords related to your niche.
Of course if you have the budget for it, by all means you could do paid campaigns to boost your traffic much sooner. However for the sake of efficiency, I would recommend to have someone professional to optimize your blog site for SEO, so that you do not waste your time and hard earned money.
Planning your SEO in general actually starts even before you launch your site. It starts at the time you are selecting your niche. Simply visit Google Trends and type in the niche you wish to work with. Based on the popularity of that niche/keyword vs. the level of competition, you will need to finalize your niche to work on.
You could even type in your blog subject lines there to get a feel for demand. Ideal would be to select niches and subjects with higher popularity vs. low competition. This will ensure that you will quickly climb through the search engine ranks and eventually establish yourself as a subject matter expert in your niche.
Do keep in mind that doing SEO for organic or free traffic is a long term strategy. You will not be ranked overnight by any means. For example, it will take at least three to six months for your new blog site to even get ranked. If you are blogging evergreen content, you should see a steady rise in the rankings after that initial period.
So many people do not seem to understand this fact and simply give up blogging before that initial period of six months.
Which blogging platform should I choose?
Just to let you know that I am extremely partial towards WordPress.org. This particular site was built on the WordPress platform.
The very first reason being that I am not a coder or programmer. WordPress does not need me to code anything for me to start and operate my blogs.
Secondly, there is usually a plug-in available for just about any additional functionality anyone may require for their blog. For example, anyone could sign-up to receive my newsletters at this site and be automatically be included in my third party newsletter emailing service. I did this using only a plug-in where zero coding was required.
WordPress is also inherently very Google SEO friendly. This platform was designed to be as such. This fact is certainly a key consideration for me when I was starting out. I also do not have much time during the day to do any intensive marketing for my site. However, I do use an additional plug-in to be even more SEO friendly. You can also choose from several user friendly SEO plug-ins, if you choose to use WordPress.
There are also zillions of themes to choose from when setting up your WordPress site. You can also change these themes at a later stage simply at the push of a button.
Getting support from WordPress is also very easy and available. WordPress offers a wealth of documentations to address any common concerns. Further, if you require any programmer to assist you at any time, there is an arsenal of freelancers for you to choose from any popular freelancing sites.
Over 25% of all websites in the world are in fact WordPress sites. So the platform is not only blogging friendly, but can be purposed for just about anything.
Of course there are other options available which have their own merits. I would recommend for you to look into these other options as well to suit your needs best.
What about hosting?
Many people fail at this and usually end up choosing a cheap hosting option to start out with. Nothing is actually wrong with selecting a cheaper hosting company but you should do your due diligence before selecting your hosting on price point alone.
Your site’s down times and loading speeds will certainly affect your search rankings. This will in turn affect your revenue adversely. So, the money you had thought which you had saved in hosting will in fact cost you a lot more in the long term. It’s always wise to select a good hosting company right from the very start.
Very important to track your links
Another important thing most bloggers skip doing is that they do not track their links. These are all the links to your products, your affiliate links, funnels, etc. Unless you track the performance of your links, you will not truly understand how your readership is reacting to our offers or promotions.
You definitely will need to replace your non-converting or low performing promotions with newer and better ones. Constant monitoring is needed to weed out the weaker promotions in order to maximize your profits from the same number of site visitors.
For example, you need to know why some people who are clicking on your affiliate link to get to the affiliate landing page and ultimately are not converting. If you would know this information, you have some choices to explore. In this case, it would seem that you had warmed them up enough to the offer for them to click the affiliate link but when they come across the affiliate landing page, something or another prevents them from buying.
Your choices could be to change your link to a different yet similar program, rewrite your content to explain the offer more or request assistance from your affiliate partner to give you a more customized landing page (otherwise known as co-branded) to encourage your readers better, etc.
So you can see that much potential income could be missed out on, IF, you do not do link tracking. Also, without such tracking, you are simply burning through your traffic and leads without any desired level of conversions.
I hope this post will help you to boost your profits from your blogs. I welcome any questions or comments you may have on this post.
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