If you are reading this, I would think that you are at least curious about becoming an online entrepreneur and whether it can become a sustainable and profitable route to your financial freedom.
If you had the chance to ask a ‘marketing guru’ about online marketing, chances are that you got the same, vague, generalized advice when it comes to marketing online?
You might have been suggested to start a blog. Also that you will need to leverage social media to gain traffic and move up in the rankings and after you’ve done all of this, they tell you that you’ll start receiving traffic to your website. Every marketing guru says the exact same thing, and the advice is always somewhat vague.
When you hear the words “online marketing”, which words come rushing through your mind? Blogging? Social Media? SEO? Facebook? Or perhaps even WordPress?
Or perhaps you have even tried your luck in online advertising, pay-per-clicks, search engine marketing, etc.?
One more word that may also peek into your mind to associate itself with the term “online marketing” could be the word “complicated”. Yes, online marketing can indeed be a complicated process in your journey to become an online entrepreneur.
Am I spooking you already? Should you stop right here and not start your online business?
I am only trying to establish the fact that becoming an online entrepreneur can be very profitable, but it must be taken up as a very serious business. Despite the gurus preaching overnight success, most likely that will not be the case.
Let’s try to do some research
Get online and let’s Google “online marketing strategies”. You don’t have to look past the first page of the search results and read through some of the top articles. Just as I found, you may also find that that most of these articles seem very similar in many ways.
Some of the articles/blogs offer an overview to start with and expands into the content in a list format. An example of this may look like this: “7 Online Marketing Strategies to grow your Facebook Fans”.
The list format content delivery is not of any problem at all. This type of a formatting makes it easier for the any reader to absorb the content. The problem is that the type of content are seemingly very similar. So, following my example topic on the previous paragraph above, if you want information on how to grow your Facebook fans, all your research on Google may yield a lot of similar content.
Keep in mind that such content were developed by professional writers, writing for some of the biggest companies in the world. You will eventually start to ask the question that why do majority of the articles sound the same?
The answer is simple. Online marketing can be complicated beyond the basics.
No one likes to be wrong or to give bad advice. The content publishers are just writing the same vague, generalized advice as many of the marketing gurus. I believe that you’ve got my point by now.
The Voice of Experience
If you are still reading this, I am going to give you something awesome. I’m going to give you some original and effective advice about online marketing. This is completely honest advice based on my own experiences. This will not involve outdated strategies that do not work. How can I be so sure? Because, I am an online entrepreneur who runs a very successful online business employing only a few online marketing strategies.
I run this blog, among some other sites, which is all about online business and marketing. Every online entrepreneur can gain much insights from all the content made available throughout this site. I know the initial struggles of every online entrepreneur because I have probable made all the mistakes out there when I was starting out back in the year 2016.
So, let’s dive into it.
Develop Awesome Content
To become a successful online entrepreneur, you will understand one absolute truth. That truth is that ‘content is king’. Take some time to think about it.
Think of all the Facebook likes, retweets on Twitter and social media shares on other popular social media sites like Pinterest, Instagram, and Reddit are cool, but do they really increase profits for your online business? Think about it, how many times do you patronize a business because you liked their Facebook post?
Social media can be a very powerful tool but only works if you have awesome content to offer. Content can be anything. It can be from a very nicely written blog to a fashionable t-shirt with a clever phrase on the front.
Content can truly be anything.
My only suggestion here would be to create your content based on what you are truly passionate about. Your passion for the subject should always reflect into the content you are offering. Don’t rush and take your time to develop useful content that solves any problem for your target readership.
Content Always Comes Before Marketing
These days I see majority of the online businesses think that just posting a catchy post on Facebook along-side an eye-catching photo will increase their consumer base and ultimately their profits. Only if running an online business were that easy. Then everyone, including the average person would be an expert at online entrepreneur.
Anything in this world worth having, takes hard work and time. The results of an effective online marketing campaign are no different. Of course creating great content isn’t easy, however, when you do create great content, there are so many resources at your disposal for marketing. We often see many type of content that even becomes viral almost overnight.
I sure you have seen many posts and videos on Facebook or YouTube that have hundreds of shares and thousands of likes? The reason that video went viral is because of the content. The average person isn’t a marketing guru and doesn’t have a social media budget but all of them have the power of their own imagination. That’s all you will need to create great content.
Creating Great Content
So, now that we’ve established that creating great content is the best online marketing strategy for your business, I’m going to show you how to create great content. Creating great and viral worthy content isn’t easy. However, there are so many resources to help that content go viral; creating the content is really the only hard part.
Creating great content requires the patience to do very in-depth research.
You have to think about what’s trending in the world. Too many marketing gurus think that the only thing that can go viral is a funny YouTube video and that’s just not true. If you’re not funny, don’t try to be funny. You don’t need to be funny.
You must play on your strengths. You need to be creative, persistent, and use your imagination in all your content creation efforts. There are a lot of things that are trending in the world. Pick one that interests you the most. Following that, create content about any concerns that surrounding that trending topic.
The more passionate you become to create high value content, the better the content will become. Take your time to ‘evolve’ your content over several days. Make it a habit to never finalize your initial draft.
The next step is to create the content using a media that’s popular. There is a reason why videos are more likely to go viral than an article. A great blog can surely also go viral, but it will definitely take longer. But that’s certainly fine also as you can see that I have also chose the blogging route.
Generally speaking, people tend to enjoy videos more since there is no reading involved in watching a video. Yet people also search a great deal for specialized blogs, infographics and articles on so many trending topics.
The videos doesn’t have to be aesthetically appealing and you don’t have to be an expert video editor. It just has to be packed with appealing and relevant content. And don’t worry, you can always learn about video editing and how to add special effects later down the road. It’s not very difficult to learn and do, as I had found out first hand.
The next step in the process to create viral worthy content is relating your content back to your business. This might be the hardest part, but, if done correctly, is a true game-changer. While the ultimate goal of the content is conversions, however, it doesn’t need to happen immediately.
Profits for the Online Entrepreneur
The mistake that many marketing gurus make is to have their content do the hard selling. Creating great content is to raise awareness towards your online business and eventually to build your brand. The brand should eventually become the ultimate weapon of the online entrepreneur.
Just as any sustainable business anywhere in the world, you need to be patient and deploy a plan to build your brand, customers, relationships, success stories and snowballing profits over time. There are some hit and run ways to conduct business over the Internet, but they are never sustainable.
Throughout the journey of building your business over time, your content will need to solve many problems in your chosen topic. Whether you chose a niche topic or a general one, your potential customers will be those who has problems in that topic and your content somehow managed to show them a way to remedy or even completely solves the problems.
This is how your online business gains traction over time and manages to create a substantial customer base or following. Their enthusiasm over your spectacular contents will allow for most of your content to go viral often enough. This will always equal to sustained profits.
In summary, the best online marketing strategy is to create great content. The essential five steps to creating great content are:
- Pick a topic that’s trending
- Use a popular medium to create the content (i.e. WordPress)
- Relate the content back to your business
- Make sure the content solves a problem
The last and easiest step in this process is to share the content, everywhere.
When sharing the content, use every avenue you can think of such as Social Media, Blogs, YouTube, PR, press releases, etc. Don’t be shy or stingy. One of the joys of creating great content is also meant to be shared with the world.
Surely you can now see that this is a great strategy for any online entrepreneur. Creating awesome and creative content around any trending topics is the easiest and most sustainable strategy for any online business.
Work Hard: Work harder than anyone else to profit better than anyone else. Stop looking for the quickest way and focus all your hard work on the best way.
Be Authentic: The most powerful asset you have at your disposal is your individuality. This always has and will continue to make you unique. All your work should reflect this throughout your online business.
Connect: Avoid always being at the computer. Other ways to develop your business is to also connecting with real people and the culture around you. Doing so will develop you as a person which will inevitably reflect in your work.
Travel: Try to travel at every opportunity you get. I find traveling to be a humbling and inspiring experience which allows me to become a better person.
Be original: Nothing beats originality especially in this online and disconnected world.
Do: Always be on the lookout to better your skills and abilities. Trying to learn any new skill set will challenge your mind to become more acceptable to new things in life and business.
Right people: Keeping connected and maintaining positive relationships with the right people will always help you to avoid negative experiences.
Intuition: Try to accept your instincts and intuitions more often as you grow as an entrepreneur.
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