HOW TO DO EMAIL MARKETING

How To Do Email Marketing - www.mashuk.pro

Email marketing strikes some people as “old-fashioned.”  More fashionable options like social media and mobile marketing get all the attention these days, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever.

Why? Because it moves the conversation about your business or information product to a more personal environment — the inbox.

In fact, many of you probably started to read this BLOG from my emails delivered right into your inbox as my premium content. The email will ultimately lead you to finish reading the full content in the BLOG page at my site.

The email inbox still happens to be the #1 preferred channel for permission-based content marketing, by a wide margin, over social media, direct mail & paid search. Email provides you the most direct line of communication for conversion to sales, and smart online marketers have no intention of giving it up any time soon.

Email Marketing Fact

With an ROI of around 4,300% (according to the Direct Marketing Association), email marketing almost pays for itself. Direct mail campaigns cost, on average, almost ten times more.

5 Strengths of Email Marketing

  1. Email marketing is still the most cost-effective way for promotions
  2. By consistently offering valuable content, you could build loyal followers
  3. More followers would lead to repeat traffic through referrals and word-of-mouth
  4. You can track email data easily and watch your response rates as they climb or fall
  5. Higher engagement means higher conversion rates that boost your bottom line

On the flip side, the percentage of permission-based messages that are trashed by email service providers is very high, and spam filters seem to be getting smarter every ongoing moment.

Sure, we’re all familiar with email newsletters that tends to waste our time, pitches that annoy us, and are simply downright spam.

Those never work but plenty of people are toiling over them.

What does work is a value exchange system — your valuable information for your prospect’s valued time.

Your subscribers need to know that they can trust you … that you’re not a soulless self-promoting spam-bot. You ultimate aim is for your readers to dig through spam filters, complain to their email providers, and do anything they can to make sure they’re getting your content.

Good email content deepens your relationship with your audience through:

  1. Effective subject line writing, to get your emails opened
  2. Speaking to your audience in a distinctive voice to get your content read
  3. And delivering quality, niche specific content your prospect needs and would willingly share with others.

All good email marketing campaigns will always need to include good subject lines. The subject lines are just as important, if not more, as titles of any BLOG posts. They need to be compelling enough to get the prospect to open the email to read it instead of simply deleting the email before opening it.

Give the subject lines good enough consideration and not simply put something together at your whim.

Best Practices for Writing Subject Lines

  1. Try to include a number in your subject line to significantly increase your email opening rates. This follows the same logic as including numbers in any BLOG titles. For a better understanding of this, you can have a quick read of one of my previous BLOGs on this.
  2. Keep it short and to the point. Long sentences as subject lines will certainly result in fewer opening rates. This is primarily due to the fact that almost 50% of all emails will be viewed in mobile devices. Best to have subject lines which can be viewed in full in all types of mobile devices.
  3. Depending on your email topics, research the automatic spam trigger words and avoid them like the plague in your subject lines. Even though your content might deliver some awesome value, it will never be read if the email ends up in the spam/junk folder.
  4. Do not use any ‘clickbaits’ in your subject lines. Such clickbaits may get your emails opened only once and then will be flagged as junk emails. You do not ever want your prospects opening your emails for the wrong reasons. Misleading your prospects will only cost you.
  5. Likewise, do not use your company names or brands in the subject lines. You want to use the limited amount of words in the subject lines to make the value of the content more apparent. The value you offer should always be the primary driver of your email marketing campaigns.
  6. Recent studies show that using any emoji in the subject line will affect your prospects in a positive way, hence will increase your open rates. But no need to over do it either. Around 1-3 emoji should be enough.
  7. Never use all caps for your subject lines. You may feel that using all caps will make your subject lines stand out, but it’s rather quite the opposite. You would be grabbing for attention in a negative way. Rather, using title case in your subject lines will deliver you the desired results. Psychological studies show that title case denotes authority.

How should you structure your content in email marketing?

All successful email marketing campaigns have a unique aspect to them. The content is structured in a specific and personal way with the aim to engage the readers to consume the content within a seemingly short duration.

My suggestion is to break up the content into three separate parts.

  1. Right at the start, you will need to establish yourself as an authority on the content you are about to offer. Even your personal experiences, and not strictly academics, could make you an authority on the subject. Tell your story and make the content relevant to you. With a commitment to building a relevant and targeted email list, you should always deliver the authority and trust to your expectant list, and develop a long-term conversation that eventually grows your business and personal brand.
  2. For the next part, establish an opportunity for the readers to connect to the content at a psychological level. This is usually done by asking certain relevant questions? Such as, ‘How would an extra $2,000 per month affect your life?”. Naturally, the answer will be different for everyone while you knowing that all of the answers will be on the positive side.
  3. To wrap things up in your email, you will need to finally allow the readers to make a decision based on the breadcrumbs you had already laid out. This is very important for you not to not appear as leading them somewhere. They must consciously make the decision and fully own the outcome of it.

The tone of the email is preferred to be of a casual nature. Just because you need to establish yourself as an authority doesn’t mean that you will need to sound as one. Your casual tone would relax the prospect enough to make any spot decisions.

So you could get the idea that your email copy needs to be highly logical and laser focused on a singular idea. Too many speculations would only dilute any desired results. Short, sweet and simple is the recipe for success to winning copywriting for email marketing.

For a comprehensive set of sales letters, email scripts and webinar slides content written for you, which you can fully customize to suit your needs, click here.

Important Tips for your Email Marketing Campaigns

  1. Speak to your prospect as a person and not a group. This means, use only first person grammar and vocabulary when composing your copy for the email. Do not make your copy seem generic and was made to address a group of people in general. Often enough, even I receive emails which I can tell very clearly that it was repurposed from another campaign.
  2. Speed is the key. Starting from your subject line, have direct and logical track to cover all your intentions of your email. Deliver the value early on backed by direct logic. I don’t mean here for you to rush anything, just take care not to meander off into too many branches and keep on skirting the real issue at hand. Remember to always keeping it short, sweet and simple.
  3. To put things into perspective, your prospect is what legendary copywriter Robert Collier calls “the man on the speeding train.” We see something shiny through the window as we speed through the massive clutter of the social media landscape, but we don’t look for long because a new thing is already in our periphery.
  4. Your offer must be relevant to your audience/prospects. If you are marketing orange seeds to a peach orchard, you would be clearly in the wrong place. The same applies to not being relevant to your prospects, regardless of how valuable you may feel your offer is.

Similar to the tone being of a casual nature, the copywriting must be done in a very easy to read manner. Go through and re-organize your copy several times before finalizing. Easy reading equals shorter time spent and quicker decisions. This fact also reinforces your authority factor.

Some quick copywriting tips for your email marketing

Repetition: Repeat but don’t be repetitive. You could make your point in several ways.

State reasons why: The psychology of ‘because’ primes your audience for action.

Social Proof: The driving nature of acceptance and belonging.

Comparisons: Use of metaphors, similes, and analogies that relate to things generally accepted as true.

Agitate and solve: Describe the problem, then offer your solution.

Prognosticate: Give a glimpse of the future based on practical insights and/or case studies.

Go tribal: Give your prospects an exclusive opportunity to be a part of something great.

Address any objections: Do your research so you know your audience’s objections before they do.

Storytelling: The easiest way to sell anything is to tell a great story, your story. Legendary Marketer named David Sharpe affectionately calls this ‘story-selling‘.

Quick email tips for your email marketing campaigns

  • Capture your opt-ins with a prevalent and strategic email sign-up on your website (double opt-ins are the safest)
  • Automate your email newsletters with a proven autoresponder
  • Write irresistible email subject lines that can’t be ignored
  • Use the language of persuasion, but keep it simple
  • Be conversational and relatable
  • Tell a great story
  • Study your audience and know your targeted niche and demographics
  • Make sure you are offering more than great value in exchange for prospects’ time
  • Create email content that is succinct and easy to digest
  • When you build trust by offering valuable content, you turn your audience’s precious attention into long-term interest that drives repeat traffic

Any good autoresponder lets you create defined sequences of emails to send to your readers. The millionth subscriber would surely have the same experience as the first.

This means that no matter how busy you get during the week, your new email subscribers are always well taken care of. Your list will always be served at your pre-set sequence.

It’s also a very good idea to ask the email recipients to whitelist your email address by simply adding it to their contact list. You have nothing to lose by asking them and everything to gain. You should ask this several times in the emails your autoresponder will send over time in order to reinforce your request.

Growing your email marketing list

Your growing list is the lifeblood of your email marketing campaigns. You need to truly understand what will trigger a prospect to give you their email address very willingly. Ethical bribes such as free e-books, podcasts, special reports, infographics, etc. has always worked with varying degrees of success.

You can download a PDF with fill-in-the-blank type of 45+ email marketing templates here.

When you build an ongoing relationship with your audience (and email subscribers in particular), they are the ones most likely to help you build long-term income:

  • Your subscribers are the ones who have the strongest foundation of trust with your content.
  • Your subscribers will still be there even if you run into snags on your website (like getting hacked, or penalized by Google).
  • And your subscribers will become the bulk of your buyers, whether it’s now, or sometime in the future.

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

Start the course now


Your subscribers or commonly referred to as your email list is truly the most valuable asset you can build, over time, for your online business. When you focus on getting your audience to sign up for your email list you are in fact ensuring a far higher rate of conversion for your services or products.

But the question is that why would anyone sign up to your BLOG or website?

The simple answer is that they would need to see a value in joining your BLOG or website. This value needs to be strong enough not only to serve their needs, but also their egos as well. Hence, in addition to the value, offer them some social proof as well. If you are a large subscriber base, posting the number of subscribers can be a very good form of social proof.

If you are just starting out, showing a large number of subscribers would be a problem. However, I offer a few suggestions for you:

  • Using testimonials in your signup area. Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave these testimonials in your testimonials page, rather put them where people need to see them to create maximum impact.
  • If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. Perhaps your number of monthly visits is reasonably impressive, make that prominent. If you have a good Twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
  • Use exclusivity. In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
  • Use social media. Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got good stuff.

Email marketing is here to stay

At a time when content marketing over emails is as prevalent as ever, its power is hard to ignore.

According to recent marketing surveys:

  • 8 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.
  • 70% of us make use of a coupon or discount we learned about from email.
  • Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Every single minute, some 170 million emails are sent by an estimated 3.6 billion accounts worldwide, and around 100 of those may land in your own inbox every day.

You can also find a good book on email marketing available at Amazon here.


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20 SEO TIPS FOR POSTS AND PAGES

20 SEO TIPS FOR POSTS AND PAGES - Mashuk.pro

Anyone who wishes to be found in the Internet by their target audience, Search Engine Optimization, or commonly termed as SEO, should always be on top of their minds. While doing SEO for certain types of websites may prove to be easier than others, the basic considerations tend to be the same in general.

The content spread throughout any website will play the major role for most, if not all, SEO checklists. This in itself poses a rather huge challenge. This means that if you keep only the major SEO aspects in mind, your content will suffer.

After all, it’s human beings who will be reading through your content. However, it will be the search engine bots who, i.e. from Google, will rank your site after evaluating the content based on very different metrics. Therefore, you must become a grand expert on content creation keeping both the human aspects and the search engine bots in balance.

The general rule of thumb is to have the keyword(s) inserted into the page tags as well as peppering the body text with them. Not long ago, the tags and the body text could be littered to the point of almost gibberish with the keywords. However, Google has greatly changed the way it evaluates content as to where it will determine whether a human being is able to read the content in any normal fashion.

Reading BLOGs - Mashuk.pro
Reading BLOGs – Mashuk.pro

So, the art of writing content now plays a very strong role in all SEO evaluations. Simply put, inserting keywords must make sense and be relevant to the content being written.

Hence, true success is only achieved when the art of SEO & the art of content writing is in perfect harmony where search engine ranking and user experience works seamlessly.

Is such a writing skill easily achieved? Absolutely no.

Most of us have been trained in either one, traditional creative writing discipline or the comparatively newer digital discipline. Rarely can we see both present within the same type or range of content.

Now a days, no matter your writing style, SEO is a ‘must’ consideration for all pages and posts. Keywords must be inserted properly throughout the site in order to achieve maximum ranking. Of course, you will need to have quality content to work with to begin with.

Make no mistake that readers will be able to see through any poorly written content straight away. Only content with authority and absolute clarity can boast a solid readership base over time. Hence, SEO elements must work in harmony and not disturb the original writing style and intention of the content.

For such harmony to happen, I allow myself time. I tend to simply write out everything that’s rattling around in my head on the subject. I don’t even worry about the grammar. Just simply freehand writing flowing from my thoughts.

Editing happens later on and in stages. Running through once over is simply not good enough. Consider your keywords, audience, subject matter, key benefits, solutions offered, etc. during the entire editing process. I usually allow myself a couple of days for several revisions until I am satisfied.

I am a bit of an old school writer and will always tend to write as such. However, I have struggled and learned to be better through following some best practices I have read about over time. Let me attempt to offer you some of those best practices tips as below.

1.      A Catchy Headline

I have already touched on how to write catchy headlines in a previous post. Here I just wanted to reiterate that the keyword must be present in the headline. Often enough the headline carries as much weight as the words that follow.

Also my workflow is to develop my headline AFTER the entire article is finished, including the editing process. This provides me with a better understanding of the entire content and finalize on a more fitting headline with the SEO keywords in place.

2.      Keyword Research or SEO

Have a standard workflow of how you do your keyword research. Do the keyword research well beforehand and plan your content accordingly. Also have a process flow on checking back on the specific keyword later in time, in case another variation would become a better fit.

3.      Using Bullet Points

Did you know that Google pays very keen attention to Bold letterings, Bullet Points and Block Quotes for SEO? Well, it does. Perhaps not a sure fire thing, but will certainly help your SEO for the page or post.

4.      Keywords in Meta Description

This fact is not really for SEO purposes as Google claims to not use meta descriptions for ranking purposes. Rather, in the search results, your meta description will have your keywords appear as bold. This should catch the reader’s attention better and improve the chances of engagement.

Meta keywords appear in bold in search results - Mashuk.pro
Meta keywords appear in bold in search results – Mashuk.pro

5.      Keyword Priority

Know where the keywords matter most. Usually, the logical priority sequence is:

  • Title tag
    • This is very important and try to place the keyword early in the sentence
  • Internal links within the content
  • Alt attribute of the images
  • Headline tags
  • Meta description

6.      Write something daily

It’s a fact that writing is like developing a muscle. The more you do it, the more conditioned you become. Work with a daily schedule so that you have a dedicated time slot for writing. Not necessarily you will need to publish every piece of writing. But write anyway.

Turn off all distractions, including your Wi-Fi during your writing times. Even researching during your writing times is considered a major distraction. Organize all your research work before you start to write.

Also such regular practice will decrease mistakes with grammar and spellings and make the editing phase a lot less stressful.

7.      Peak Performance

I always prefer to write during the early morning hours. I feel my energy flows at peak levels during those hours. Of course the 2 cups of coffee might have something to do with that also.

8.      Focus on your topic

Needless to say that you will do best if you write on topics you resonate well with. Don’t worry of the commercial success and focus on just churning out quality content on your chosen topics.

9.      Ask a lot of questions

Join active forums on the topic(s) you are writing on. Ask questions and let others answer them. Such type of proactive engagement will foster better thinking as well as provide indications on interest levels on the topic. Engage in detailed conversations in case the interest levels seem high.

You can then build your content around the questions. Answering even one question can become a full length post. It also may be a good idea to merge a few questions into the same post, depending on the situation at hand.

10.  Always research beforehand

The readers are very unforgiving towards false or mis-represented facts. Doing proper research will severely impact your credibility overall. Studying your direct competitors can also be a good way to find out what works and what doesn’t.

I spend a good deal of time with research, usually during any down times I may get during the day. I always carry a notebook and pen with me to jot down any quick thoughts I may have throughout such times. If the pen and paper isn’t your thing, you could do the same with a tablet or perhaps even a voice recorder.

11.  Know your audience

Your content should always be written with your audience in mind. Always try to write with a similar tone so that your content becomes truly unique to your audience and eventually encourage them to share the content.

12.  Tell the whole story

Don’t just rush to finish a story. Allow for your audience to feel their way around your entire content. The beginning should be just as important to them as the end. Appeal to all their senses where you can. Lead them on to what and how they should feel and possibly even react to any particular situation.

The average length for an effective post should be around 2000 words. This fact gives you a lot of room to work with to tell the depth of the story. Longer posts are perfectly fine, but only IF they are filled with appealing content rather than wasteful fluff.

13.  Organize the 5Ws

Your content should always address the classic 5Ws – What, Where, When, Who & Why. Of course the most key element follows with the How. I often like to put a teaser for the How in my headlines or titles. All the 5Ws should always be addressed elaborately in organized paragraphs. This way, it’s also easier to insert your keywords well in to the content for the perfect SEO.

5Ws of writing posts and blogs - Mashuk.pro
5Ws of writing posts and blogs – Mashuk.pro

14.  Start with the end in mind

This is an old cliché but it really works. If it helps you to visualize this better, write out the topic first on a piece of paper. Then on the next line, write out the objective you wish to achieve ultimately. This way you can always refer back to this often and not meander off into tangents.

Once finished, you should actually audit your content versus the objective before publishing

15.  The 10 second rule

When editing, keep in mind that it’s a proven fact that you will have around 10 seconds max to engage your reader to the content. Hence, you will need to edit in such a way to achieve any engagement very early on. This may lead to re-writing some of the content, which is just fine. Allow yourself the time to do this.

16.  Select your words wisely

Always use strong and suggestive words to begin as well as ending the sentences. Avoid any passive words to start any sentence. Similarly, the paragraphs should also be structured in a way that it will always start with a strong sentence and should end similarly as well.

Remember that you will need to lead the reader to where they need to go. Hence, every word matters.

17.  Less is more

This tip is of paramount importance. In fact, obsess over this fact.

You really don’t want to dilute the strong words and sentences with endless ramblings which bears no impact on your ultimate objective. Even if you feel that more needs to be said, find ways to tell the same thing with more impact while using less words.

Simplicity should be your best friend, always.

18.  Mix it up

If you haven’t seen it in my writing yet, I try to use medium length sentences which may often be followed by shorter sentences. This helps to create a tempo. And always avoid long sentences. Always a good idea to break up long sentences into a medium length and short sentence for maximum effect.

19.  Shorter Paragraphs

Similar to the sentence length, try to work with shorter paragraphs as well. This always fosters better readability. Shorter paragraphs will also allow you to ‘lead’ the reader to any specific objective such as ‘lead capture’.

20.  Work with deadlines

I don’t mean that you should restrict your creativity or research for your content. However, setting practical deadlines will actually get you to work more efficiently. Your post schedules should always have a regular interval. This will also condition your readership base to expect fresh content from you at timely interludes.

Bottom line is that without quality content, all your SEO activities will be wasted. As I had mentioned earlier, we should attempt to reach the perfect harmony of quality content strategically peppered with your keyword(s). Keyword placement should never disturb the quality and natural tempo of the content what so ever. Keywords should always appear as a natural part of the content to the reader.

Keep in mind that your end goal is to transition your readers > prospects > customers.

For maximum effect, you will need to master the SEO techniques to be combined with quality content writing which truly appeals to the target audience. If you can achieve this, your intended success will only build over time in many folds.

I further recommend a very good book for you to read on SEO available at Amazon.com by clicking here.


If you found this post to be of some use to you, please take the time to share this post with your friends and also subscribe using the form below to receive all our updates, subscriber rewards and freebies delivered to your inbox.


You can also join my Facebook Group here.

I do recommend an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day assisted by proper support groups. No prior experience necessaryClick here for the details and a video outline of the program.

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HOW TO LEARN AFFILIATE MARKETING THAT PAYS OFF

HOW TO LEARN AFFILIATE MARKETING THAT PAYS OFF - Mashuk.pro

I came across a question at Quora.com yesterday where someone was seeking to find any affiliate marketing opportunities where it would be absolutely free to join and yet be able to make lots of money.

Now, I always wondered of what is the actual intent behind such type of questions. Free to join vs. anyone being able to make ANY money are two very different things.

I know that we get bombarded with claims of overnight success with many so called free online marketing or affiliate programs every day. Many of these gurus claim that there is hardly any work involved and you could simply lay back and watch the profits in thousands of dollars roll into your bank account.

The reality of all affiliate marketing is the same as any other business whether online or not. It involves serious commitment, taking massive actions, dedicated involvement, precise business planning, dynamic marketing plan, well planned budgets, highly tuned strategies, flawless execution, etc. Simply put, you need to be able to see where you want to be in 3 years from start and know how to get there.

Let me be the one to tell you that there are no short cuts to a successful and sustainable affiliate marketing business. Sure you could make some money here and there, but it will surely not be at a sustainable level of income which you can count on every week or month.

These so called ‘get rich quick’ programs are what someone else’s dreams in which they want you to join into. So how would you know whether it’s the right path for your dreams and success?

Online Marketing Success - Mashuk.pro
Online Marketing Success – Mashuk.pro

The reality of affiliate marketing is that there are a few who were able to become filthy rich, some are successful as generally speaking and most are simply struggling.

This is a clear indication that most people are simply trying to grab for the next ‘shiny object’, while certain types of people are trying to take advantage of this fact.

They are hoping that someone else will in turn give them thousands of dollars of profits while they simply sit around and do very little or nothing.

Does this statement not sounds absurd to you? Well it certainly should.

Before proceeding further, let’s have a quick look at some of the common pros and cons of online/affiliate marketing.

The Pros of Affiliate Marketing:

  1. Low cost of entry while many are free to join
  2. You do not have to create your own products
  3. No inventory to maintain
  4. No products to ship or deliver yourself
  5. You can work from anywhere as long as you have an Internet connection
  6. Income can eventually be passive depending on your marketing strategy
  7. Can initially start as additional income

The Cons of Affiliate Marketing:

  1. Need substantial amount of traffic to generate any high ticket income
  2. A bad affiliate program can damage your personal credibility
  3. Zero control over the affiliate product, service, or how it does business
  4. Some companies may not pay you when your commissions become due
  5. The better the affiliate program, the higher the competition
  6. The sales and customers will always belong to the merchant even though you had referred that customer to the merchant

Falling into the many pitfalls of the affiliate marketing programs out there can only be avoided with due diligence on your part.

Some of the Key Things to Consider are:

  1. Before starting your online business, consider and learn all that is required to make the business successful. But I should state here that you should not wait until you have learned everything before starting your business. If you do, your business will never start. Rather break it up into steps to getting your business off the ground. Making profits right off the bat is a fantasy in most cases. A series of successful events will lead you to profitability. Think of Microsoft as they launch their products and will keep on providing updates at later stages.

  2. Always choose the right affiliate program. Consider buying their products and services to judge their processes before joining their programs. Remember, you will be sending your customers to the program and any bad experience will certainly damage your reputation.

    For example, I am an affiliate of NameHero and I use their hosting personally and I am comfortable with their level of service. They work very closely with me to resolve any issues and I proudly mention them here without any added interest. Your relationship with your affiliate program owners should be very similar.

  3. Be very clear on the financials such as terms of payments to you, frequencies, special conditions, etc. Also to keep in mind that you further negotiate any with them as you go based on your performance.

  4. Always be marketing. Utilize any and all traffic sources available to you free or paid to drive traffic to your offers.

  5. Start an email list. You will constantly hear that the ‘Money is in the List’. Your list will eventually become an amazing source of profits by marketing your promotions through it. Email lists are meant to be used in conjunction with an auto-responder system. There are free and paid versions of these for you to choose from.

  6. For certain promotions, consider using landing pages. They are most efficient in driving sales with this singular purpose. These days there are many options to creating landing pages even of you do not have your own website.

  7. Lastly, always monitor your campaign performances. It’s certainly worth it to monitor the stats everyday and tweak them as necessary to increase sales.

Understand that there are a few very good affiliate marketing programs to join out there. Leader of the pack may as well be Amazon. It’s absolutely free to become an affiliate at Amazon which gives you access to sell their zillions of products available online which would include your profit margins.

So the question here is that even if you sign up to a good and free affiliate program, how do you market the products well enough so that you could make a decent and sustainable income month after month?

Online Business - Mashuk.pro
Online Business – Mashuk.pro

Planning for Success

Naturally, you will need well planned business and marketing plans on how to go about making enough yearly/monthly profits based on specific sales targets. Hence, you will need to know how to manage these things the proper way. Otherwise, you are simply swimming around aimlessly and eventually drown.

For example if you decide to take the blogging route to promote your Amazon products, you will need to learn about domainshosting, WordPress, local SEO, on-page SEO, on-site SEO, meta tags, search engine ranking, landing pagesgetting traffic, keyword optimization, affiliate link trackingauto responders, sales funnel, back linking, copywritingcatchy headlines and so on and on.

Sounds like a lot of work? Well, it certainly is.

The good news is that when you have learned and  mastered how to do all that, it becomes a part of your regular work flow and will feel less and less like a lot of work.

As I had said always that there are no short cuts to a sustainable online business. It’s not going to be fast or without any great deal of effort.

My Recommendation

So here it is, my grand advice to anyone that wish to have a successful and sustainable online or affiliate business: “Invest in yourself first”.

All successful people have this one fact in common. They mastered their craft through diligent learning process which never stopped. In fact, they are always relentless about finding more and more things to learn relating to their business. They even study other successful people in their trade to learn their best traits.

Investing into yourself to take the time and effort to learn the best aspects of running your online business will certainly pay you back exponentially. Take the time to do this in the beginning rather than struggling with your online business throughout and eventually giving up.

Hope I have made my point clearly enough for you to take massive action starting right now.

Click here to browse through my go to online marketing resources marketplace which I had always used to teach myself properly.

You can get a truly game changing book on high paying affiliate marketing absolutely for FREE if you click here now.


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HOW TO WRITE CATCHY HEADLINES

HOW TO WRITE CATCHY HEADLINES

The first consideration in this journey of how to write catchy headlines for your blog posts or anything similar is what type of roles do keywords play in your post headlines.

The blogosphere always seems to be at a state of war with the various schools of thought on this topic. You should consider their merits as you start to write your headline or title. I will discuss a couple of them to start the ball rolling.

The Search Engine Optimization (SEO) experts claim that the keywords are the most important aspect of any blog post title.

This will enable anyone searching for any specific keywords to match with the same keyword in the blog title. Hence, the obvious question is that “how else would anyone find your blog post from any search results?”

Further, the selection of keywords to include in your title determines how well you rank in the search results as well.

In the opposing spectrum, you’ve got the purists “write for humans”, who has always collectively scoffed at the notion of keyword research for the purpose of composing headlines.

Their view is that, what would be the point of search-optimized post titles if no one bothers to read or share in the first place? Successful bloggers often claim that search engine traffic isn’t really all that important to them anyway, which they passionately maintain, especially compared to high-quality referral traffic from links.

I have always thought that there is a middle ground to this.

Let’s start by saying that keywords actually do matter, but not necessarily for the reasons the SEO gurus may think.

Doing keyword research is an essential process. It’s a free or at least a low-cost window into the minds of your target audiences.

You could easily understand this if you think back to the times before the modern and refined search engines.

It was truly difficult to know and quantify the exact words or phrases that anyone would use when thinking about exploring any certain topics online. Many have tried to work with small focus groups to identify their thought on specific topics. But such approach most often met with criticism that what people say in front of others is not the same as what they may actually do.

So if you’re writing any type of titles/headlines, online or not, you should be doing keyword research. Because any great headline should speak in the style that the audience will resonate to, while incorporating the proven structures that catches attention and offers a promise or value.

Another aspect to keyword research also packs quite the punch.

Many SEO gurus agree that you shouldn’t go after the most popular keywords. Rather, you should target the niche phrases. While they may result in less traffic individually, but there’s a lot more of such phrases, and definitely less competition.

This ties into the fact that such way of working is also perfect for writing ‘headlines for humans’. The niche phrases are much more specific, and as such makes for a much better headline. Further, better headlines lead to better content, when you write out the headline first, it sets a more definite direction for the entire post.

All search engines such as Google, Bing, etc. truly wants to match perfect results for what’s important to the users. That is precisely why the search engines use links and anchor texts as one of the primary determining factors of relevancy.

Keywords truly do matter, because when you can resonate with the audience from the start, you will always tend to attract more readers, more links, more retweets, more social bookmarks, and surely… more relevant search traffic.

Hence, both the schools of thought are correct, albeit for different reasons.

Now with our better understanding of this subject, let’s explore one of the most effective catchy headline types in the world — the “how-to” headline.

Imagine that your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. It wouldn’t be too spectacular to think that by the time you finish reading this post, you’ll be in a better position to make that scenario into reality.

Let’s explore a few of the ALL-STARS of composing catchy headlines.

The “How To” headlines

It’s always been a fact since the dawn of the Internet that how-to articles and blog posts are some of the most sought after, linked, and bookmarked content online. People are always searching high and low for useful information, and they are always happy to promoting it to others when they come across any.

The biggest battle is getting enough people to find at then to read it in the first place. Once found, the battle is most definitely either won or lost at the headline. What’s more, writing an awesome “how to” headline will help you to write even better how-to content when you fulfill the headline promise you made to get people to read in the first place.

Writing the “how to” content is rather easy.

Think about this… due to the crazy busy lives that we lead which prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the greatest key to fantastic “how to…” headlines and content.

It’s important to always remember that it’s not that people aren’t smart enough to understand the implied benefits of learning how to do something. It’s rather the complete opposite. Expressing the benefit points early and up front will yield far better results that implied benefits.

When searching, people always will employ aggressive attention filters when scanning headlines, and you’ll get through the filters of a lot more people if you spell out the benefits rather than relying on any implications.

I had read somewhere that it’s almost impossible to write a bad “how to…” headline.

While that may be true, always seriously consider on what comes after those two magical words can make all the difference in the amount of attention and readership your will engage with.

More than often you may find it harder to extract the true benefits of learning how to do something. Often, you can simply take a normal “how to…” title and make it better simply by using the transition word “that” immediately following the subject matter of the post.

Once you add “that,” just ask yourself what the top benefit of your post is for the reader.

Then figure out the best way to say it. This usually means being as specific as possible.

Example of this can be: How to Lease a Car That Will Save You Money

Another smart way to go about this is to increase the curiosity factor of your headline, while just about guaranteeing that you’ll nail the primary benefit of your post. Start with “How” but leave out the “to.”

You’ll still need to make the beneficial promise to your reader that will be fulfilled in the content, but the intrigue factor will be higher and your results perhaps even better.

Example of this can be: How I Shed All My Belly Fat in 30 days

The “List” Headlines

My next favorite but no way less effective is the List headlines due to the attention-grabbing power of such headlines. This type of catchy headlines have always been popular and showing no signs of slowing down.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on their attention invested goes a long way toward prompting any specific actions.

These types of posts will also elevate your authority level on the subject many folds by demonstrating your expertise by summing up the promised benefits into a neat and easy to absorb list.

Examples of this can be:

  • 3 Early Signs of Diabetic Stroke
  • 10 Effective Ways To Plug a Leaky Roof
  • Five Types of Best Affiliate Marketing Methods in 2018
  • Free Book Gives You 10 Best Kept Secrets of Online Business Profits
  • 96 Ways to Improve Your Health Just by Eating Organic Foods

The above examples could be serious attention grabbers if seen by the right people searching for such topics. Presenting small or large numbers can have inherent benefits to the readers.

A large number, however absurd it may seem, can be mentioned to create the feeling of abundance of benefits. While smaller numbers tend to invoke a sense of urgency where the content can be absorbed by the readers rather quickly. This is ideal if you wish the readers to take any immediate actions such as subscribing, grabbing discount codes, etc.

The “Why” headlines

Lastly, let’s touch on this before we move on.

The “Why” headlines always tend to be an attention grabber because it starts by declaring a benefit to the reader as if the headline is answering a specific question, instead of asking a question.

An example of this can be: Why Some Homes in Vermont Will Almost Always Go Up in Value

The use of the word “some,” and having “almost” modify “always,” make the headline much more believable. Not even the highest paid copywriters in the world always nail a headline that works, and some people never write great post titles, because they don’t take the time to learn how.

It’s also easy to lead the “Why” with other words to drive home the message in a stronger way, such as “Here’s Why”.

Can anyone write great post titles or catchy headlines?

The simple answer to this is an obvious yes.

If anyone considers the information throughout this post every time they formulate a title or headline for their posts, it should work out very well. That being said, there is no end to learning in becoming truly the best that you can be.

Always strive to understand your audience. Their mindset, age, affinities, preferences that affect their buying decisions, etc. are key considerations to explore. Doing this will enable you to make your headlines to be appealing to your specific audience rather than a watered down version trying to appeal to the masses.

Studying the pros and cons of the headlines of your direct competitors can also sharpen your skills. Also, I have always found that magazines always use very catchy headlines that have been very well researched. Try to look at some of the top magazines that may match your subject. I am sure that by doing this, you will gain some key insights you might not have considered earlier.

Some of the above may seem common sense to you. But let me remind you of the old adage ‘Common Sense is Not For Common People’.

To find proof of this is to simply look at the massive amount of marketing being done on the various social media platforms such as Twitter, Face Book, etc. There you will see that the headline alone attempts to drive the campaigns.

Most of such campaign headlines are simply not up to the mark. Hence, the very few good ones simply jumps out at you right away. Even then, most of the ones which you may consider good enough can surely be a lot better.

In summary, the more you focus on the benefits to the readers in your post’s catchy headlines along with trying to understand your reader demands better, the more readership you’ll develop over time. And by touching on the beneficial aspects while presenting your content, you’ll have more happy readers at the conclusion of any of your posts.

Further, I recommend a good book on effectively writing catchy headlines for you to read over at Amazon.com.


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HOW TO DECIDE ON PAID OR FREE TRAFFIC

HOW TO DECIDE ON PAID OR FREE TRAFFIC - Mashuk.pro

These days I am getting a lot of questions on which type and source of traffic would be the best to use, paid or free traffic? While there are no real easy answers here, my proven traffic strategy has worked well for me over the years.

After deciding to start any online business, getting traffic to your offer is among the many components to prepare for. There are a few options everyone can explore, but first the strategy must be laid out and understood beyond any level of confusion.

Naturally, you will want to start making money through your offers right away. That’s certainly fine and understandable. Doing so would need to leverage on the paid traffic sources.

So let’s have a look at what is actually involved …

You will need to place an ad in any of the social media options or with the search engines. What goes into the ads?

  1. Your offer: This will need to be a very compelling offer to entice the viewers to click on your ad.
  2. A relevant image will go a long way. Remember that a picture is worth a thousand words. Even if the ad space restricts you to use only a thumbnail image, you should do it.
  3. Once clicked, the visitors will be redirected to your offer page. For best results, your offer page should provide the details as promised by your ad.

That’s the general overview of the considerations for creating the ads.

Further considerations…

In the case of social media, you must take into account that it is after all not a professional environment. Hence the term social media. The users are browsing through these sites generally in a not so ‘buying’ type of a mood. Rather they are looking to spend their time on social activities like family, friendships, entertainment, occasions, etc. Hence if your ads appear to stop them from doing those things and start pitching a sale, you are most likely to be ignored. In creating your ads, be very aware who the target customers you will be promoting the ads to.

Your ads must resonate with that target audience and must get them interested enough for them to click on your ad. For example on Valentine’s Day promotion, if a florist promotes a generic ad for a dozen roses at $9.99 would be a very bad and expensive promotion. Rather it would be in their best interest to the florist to create several ads and target various segments of people within the reach of his store or delivery radius. They could target these ads towards millennials, nurses, husbands, wives, doctors, lawyers, teachers, etc. Doing so would make the ads appear more personalized towards those specific audiences.

Your offer page is also called landing page, squeeze page, sales page, etc. with a singular purpose of selling your offer that was on the ad which the visitors had initially clicked on. However, most often I had seen that after clicking on any ad, the visitors are redirected to a product catalog page or even worse the home page of a site. This absolutely destroys the sense of urgency the visitor had when they originally clicked on the ad resulting in extremely poor sales conversions.

How to Decide on Paid or Free Traffic
Send Traffic to Landing Pages

So, your ads must send the visitors to very specific landing pages with the singular intent of selling that which was offered, without any other distractions (including any menu bars or extra navigation options). Any up selling or cross selling is done at the checkout stage with another offer which is in fact an ‘internal ad’.

In the case of working with affiliate offers, the same process is applied with one major exception. With affiliate offers, when any visitor clicks on any ads what usually happens is that they are redirected to the any product or services page which is not yours. In case of any sale that may occur there, you will get a pre-agreed commission, but the buck will stop there.

Best thing for you to do in case of such situations is that you can create a landing page of your own with the aim to capture their names, email addresses and even in certain cases their phone numbers. After they volunteer the information, they can in turn be redirected once again to the actual affiliate offer page. This way, you have at least their email addresses to contact them later on to promote any of your offers directly.

All these email addresses can be collected into an automated list which can send pre-selected emails to promote your offers automatically. This system is called an email auto-responder or an email sales funnel.

You can already understand that the ad is actually the tip of the iceberg while many considerations must be made and back end processes must be implemented to properly ensure conversions.

And now the budget. Placing ads in the social networks without the above considerations properly taken into account can amount to a very large budget with poor results. Even if such considerations have been reasonably met with, it does take an active effort to properly optimize/test your ads for the best results. While optimizing, the budgets do not need to be any large amount. A budget of about $5-$10/day should be good enough for 5-7 days, depending on your level of experience.

Following the optimization process, the budgets should be in line with your revenue expectations. Whatever amount of money is your target profit for any particular offer should dictate your daily budgets. As a rule of thumb for calculating purposes, targeting around 30 hits to your offer page per day should yield the desired level of revenue.

In case your ad spend does not generate sufficient traffic to benefit your sales targets, it’s usually time to relook the ad offer and the landing page copy/content. Only through a rigorous optimization/testing process you can balance your ad budgets. Unfortunately I see that most people do not take the time to optimize their ads and simply keep throwing money at it right from the start. All such cases end up in poor profits or major losses.

Some good social networks that works best for paid ads are Facebook and Reddit. Learning how best to exploit these two social networks involves a bit of learning curve as well. Patience will prove to be a virtue but certainly worth the effort if you wish to see profits sooner than later.

Let’s Talk About Free Traffic

Now let’s discuss what if you have no budgets at the beginning to run paid ads. What are the choices available to you?

The best thing about the online business scene is that you can get started to market any of your offers even without spending any money on ads by tapping into the free traffic options. But yes, it will take more of an effort to do so.

For free traffic, consider the search engines as your best friends.

How to Decide on Paid or Free Traffic
Use Search Engines to Tap Into Free Traffic

Let’s understand first how they work and can help you. The thing to keep in mind that all search engines are looking to connect all people searching for anything specific to the available range of solutions/content on whatever that they might be searching for at that time. Best of all, this service is absolutely free of cost to you.

The trick for you to master is for the search engines to recommend you as a search solution within the first ten options displayed. This is termed as search ranking. The higher your search ranking is for any specific keyword or search terms, the most likely your pages will show up within the first ten search results. Understanding this fact is the key to tapping into tremendous amounts of free traffic.

The option is also there for you to place ads (SEM, PPC, CPA, etc.) in the search results pages for such specific keywords. The same or similar effort is also required here to optimize those ads, as explained already.

Personally I use Google Adwords for all such paid ad campaigns. Mastering how to use Adwords properly can be a powerful and profitable skill to have.

For your pages to show up naturally in any search is also known as organic results. The more optimized (SEO friendly) your website or landing pages are, the more likely for you to rank higher in the organic search results. As mentioned earlier, the ideal target you would want to achieve is to rank within the first ten organic search results as you would get a ton of free traffic.

You can research Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to orient yourself with the finer points on how to best utilize these. SEO is a key factor in your page ranking status which greatly affect how much free traffic you could potentially tap into.

Worth mentioning here is that do not forget about the sites which have their internal search engines you could tap into for a good deal of free traffic. These internal search engines want the same thing as any other search engines which is content. The best example of this is YouTube.com

Besides search engines, you could possibly get a lot of free traffic from sites such as reddit.comstumbleupon.com & pinterest.com, if you take the time to understand how these sites work. Keep in mind that such sites, as same with the search engines, would not be able to function without content created by others.

In comparison, your paid ads in any social media network will compete to grab the viewers’ attention who most likely are not looking to buy anything at that specific moment while ranking higher in the organic search results will directly expose you to any active buyers who are specifically looking for your products or services at that specific time.

Also to understand here is that paid traffic yields more immediate results opposed to free organic traffic because it will take time to improve your site and organic search rankings.

Hence, your mindset and strategy to either must be polar opposites. I see too many people just learning the mechanics of how to place an ad rather than considering the dynamics of whether their strategy is appropriate for that specific medium or not. This strategy affects all basic facts such as the ad copy, images, landing pages, etc.

So Here Is My Recommended Strategy

It’s a rather simple strategy. Start any sales campaign with paid traffic and work towards reducing that budget over time to match with the free traffic from the search engines you are sure to get if you carefully prepare your site and landing pages accordingly.

One thing worth mentioning here is that all sites and the landing pages thereof should be optimized for all browser types and the loading time should be at a minimum. Fast loading speed should always be a priority concern. Always be sure to source a good and reputable hosting company who is accustomed to your type of online business to understand your needs.

Does all of this sound like a lot of work? Well it is at the beginning and don’t let anyone tell you otherwise. But the silver lining here is that if you implement all this properly, there will be virtually very little work down the road.

As I constantly remind everyone that any online business should actually be always treated as a real business which is set up to make real profits.

Click here for my recommended book on free traffic available at Amazon.com.

Click here for the most cost effective yet powerful way to advertise your promotions and offers on Facebook.


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HOW TO CREATE FANTASTIC LANDING PAGES

HOW TO CREATE FANTASTIC LANDING PAGES - Mashuk.pro

For those starting out to create an online presence, building a website is surely in their minds. And if you consider the road map to eventually lead to monetizing that website, you will need to incorporate auto responders and landing pages onto that site.

Of course the type of website will determine the type of auto responders and sales funnels needed to be implemented. The more you want to sell any products and/or services through this website, a sales funnel will need to be a ‘must have process’ for you to properly monetize from your site visitors. More intense type of these sales funnels are usually implemented on affiliate marketing and e-commerce sites. Keep in mind that even personal blogs can be easily monetized through a well-planned sales funnel.

In this post however, instead of focusing on auto responders or sales funnels, I want to highlight the importance of landing pages in the marketing/sales process.

Any successful sales funnel process begins with an attractive landing page. Other terms such as squeeze page, opt-in page, etc. are also used widely as synonyms of landing pages. The term comes from this page being the very first page the visitors land on to view your offer, in contrast to your home page. While your site’s home page surely has a lot of relevant links for other pages such as about us, contact us, products, terms of use, etc., the landing page will not have any of those whatsoever.

Why use landing pages?

The sole purpose of the landing page is to immediately engage the visitor to your offer, usually a free giveaway, with the sole purpose of the visitor submitting their email address. There could be any other promotion than a free giveaway, but whatever it is, it should be engaging immediately with only a singular actionable objective for the visitor, without any other on page distractions.

Surely by now, you can understand that building nice and attractive landing pages can impact your income significantly. While page analytics will provide you with many essential data about your site visitors such as visiting device, locations, bounce rates, operating systems, time on site, visited pages, etc., only landing pages are designed to capture the visitor specific information such as name, email address, phone numbers, preferences, etc. in return for free e-books, catalogues, discount codes, product lists, etc.

Hence, your landing pages should be a very important consideration in building a successful lead generation strategy. This is why a lot of marketers and business owners spend a good deal of their time driving traffic to their landing pages, hoping that it will deliver the desired results. On average, a good landing page will convert between 1 percent and 3 percent.

Key elements & uses of landing pages

Let’s now have a closer look at some of the, yet not limited to, features of any successful landing page.

1.       Creating User Engagement

You need to have a cool headed brainstorming session to think about your offer and how it may appeal to you visitor enough so that they will give you their email address willingly so that they can receive the ‘benefits’ of your offer.

One such tool use could use is to incorporate video(s) into your landing page. This will allow them to absorb the offer into greater details as the benefits are explained by a person or simply a voice which is easier to process.

2.       Every aspect of your landing page must corral all visitors towards a ‘Call to Action’. This is something to consider very deeply in terms of below.

a.       The message/content on the call to action button plays a very important role. Consider the difference between ‘Download’ as opposed to ‘Send My FREE eBook’. While both messages serve the same purpose, one of them is obviously more compelling.

b.      The color of the button should always be of a contrast to the background color. The call to action button should never blend into the background color or design.

c.       Similarly, the size of the button should not be odd looking as too small or too big. Rather it should exude the aura of being highly purposeful.

d.      And finally, the placement of the button should be prominent. It is also common to see that the call to action button is displayed at several different places throughout the landing page. This is done intentionally to invoke a sense of urgency.

3.       Let’s not forget to use relevant image(s) in your landing pages. As the saying goes, a picture is worth a thousand words. I follow this age old dictum strictly when I design my landing pages. General statistic is that 80% of people tends to remember what they have seen. Chances are that they may bookmark and remember your landing page for any future action if the image is relevant and compelling enough.

4.       And finally, the form itself should be nice and short. I usually have name and email fields and that’s it. A compelling offer followed by a simple form always work well. Often enough I see that people are trying to capture too much information through their forms. This often discourages the visitors to fill out the form and should be avoided like the plague.

Maximizing your landing pages

The performance of your landing page must be constantly monitored a tweaked accordingly. Performance depends on many factors and I will lightly touch on one of them… traffic. Your traffic sources, meaning how your visitor found your landing page, affects your landing page performance a great deal. The usual traffic sources include social media, SEO, FB ads, adwords, PPV, CPA, Solo Ads, etc. Not all traffic sources are the same and considering the source of traffic, you can design your landing pages accordingly. In fact, I recommend using multiple landing pages for the same offer and split test them by sending traffic to them using several traffic sources. This will take a bit of time to do but well worth it in the long run.

Naturally, creating multiple landing pages for the same offer and regularly creating landing pages across many offers can become a major drag if you are not creating the landing pages using a simple software, programs or plug-in.

If creating landing pages becomes too time consuming accompanied by a large learning curve, not only is it difficult to create the pages but will be also difficult to split test them regularly. Fast and easy should be the core strength of any landing page creation program/software.

In addition, you would want to use a software which is web based and involves zero coding. It should be based on a drag and drop feature rich environment. Always remember to think like a visitor and be able to design the page as such. If you get too involved with coding to build the page, I can almost guarantee you that eventually you will simply give up improving the page for optimum results. The page should be first and foremost visually appealing with engaging content backed by a simple form.

What I recommend

I often use this software called Landing Page Monkey. It’s the fastest & easiest way ever to build high converting, amazing looking landing pages.

For video integrations into your landing pages, Landing Page Monkey works with any hosted video from services like YouTube, Vimeo, Amazon S3 or your own server. No tech skills required, no inflexible templates to edit – It’s just point & click easy!

As for working with the emails that your visitors provide, Landing Page Monkey works with all major email autoresponder services like Aweber, MailChimp, GetReponse, etc. Further, it will allow you to use custom coded forms for any email service providers.

Another amazing aspect of Landing Page Monkey is that you could use their awesome pre-made templates to customize them as your own and use those pages at their hosted service completely free of cost. This is very useful for creating quick promotions for campaigns that can be up and running in matter of minutes!

Whichever browser or devices visitors may use to view your pages, the experience they’ll have would be second to none – Looks great on tablets and smartphones.

You can browse through all of Landing Page Monkey features into details by clicking the link.

Click here for my recommended book on the subject available at Amazon.com.


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