BLOGGING YOUR WAY TO PROFITS

Blogging Your Way To Profits - www.mashuk.pro

Blogging has been the tip of the spearhead of content marketing since many years now. In fact, so many bloggers have been able to monetize their blogs enough to make a full time and predictable income year after year. I personally realize that I should have started this blog site a few year ago and not put it off for later.

As you may be aware that there are many aspects of blogging. To keep in line with this site, I will focus more on the online business aspect of blogging and how you could generate and optimize your income from blogging. Naturally, your results based on my recommendations will vary based on so many aspects of your own efforts and general online behaviors of your readership.

I tend to break up any blog content into two different categories. They are ‘news’ and ‘evergreen’.

Blogging content as news

With these types of blogs, I do not mean to only imply where mainstream news is presented as news blogs. It could also be any variety of activities which are reported in the blog for people who may be interested in that topic. These type of news blogs are mostly on current events and will wear out its popularity in a relatively short period of time.

Often you could find bloggers offering the details of their day to day experiences such as having an English breakfast in the morning in a specific café overlooking the beach area. This would be considered news to the interested readership who may be following that particular blogger on a daily basis.

People often tend to also write similar types of blogs of their pets, travels, new tech they just bought, shopping, making new friends, graduations, etc. You could also find people blogging about a specific news event and adding to it their point of view or expertise.

So, news type of content blogging usually highlights the blogger who is sharing his/her experiences. Or it revolves around a specific topic, such as ‘Life in London’. More than often you may also come across blogs which combines both these aspects, such as ‘My life in London’.

One advantage of such type of blogging is that you should hardly ever be stuck for any subject within the topic to write on. There is always something or another happening to write about. These blogs are usually not very long and around 500 words with some pictures and/or short videos.

Evergreen content for blogging

Evergreen content is quite the reverse spectrum of the news type of blogging. Such type of blogging aims to retain the popularity of the content for a very long time, perhaps even a few years.

The inherent strength of evergreen content is that they remain relevant to the interested readership for years to come. These types of blogs are always written to wrap around a specific niche in mind.

Once a niche is selected, various blogs are then written highlighting many specific aspects of that niche. For example, the niche can be ‘soccer’. The blogs written around that niche can be rules of the game, popular clubs, tournaments, worldcup events, etc.

These blogs will tend to be longer and more detailed with all the relevant information. For example, a blog about worldcup could mention the biggest worldcup years, background on the organizers, some of the host country demographics, specs on many key stadiums, pictures of the approved soccer balls for the event throughout the years, some of the legendary players over time, highlights of some historical games, etc.

The recommended length for such types of evergreen blogs are at least 2000 words. Pictures and videos are also encouraged to make the posts even more engaging.

Others have categorized evergreen content further as response posts, cornerstone posts, etc. For the purpose of this post, further classifications of the evergreen content in not necessary and is fully covered on how to monetize them.

Monetize your traffic

Monetizing the traffic to the blog site should be a major target for any blogger.

For the news type of blogging sites, this usually would not amount to much over any length of time. There would surely be a flurry of visits/traffic initially over weeks or even months, if it is a popular blog site. Hence constantly marketing the site, usually with paid traffic, would need to be a daily and ongoing activity. Monetizing the traffic nevertheless should be part of the income strategy.

On the other hand, evergreen type of blogging sites tend to receive less traffic on the short term but should generate a substantial amount of traffic over time. My recommendation to at least start out with 10 well written and detailed posts (over 2000 words). Keep on adding to them over time as you move forward.

Monetizing through Affiliate Marketing

All bloggers are recommended to have an affiliate account with Amazon.com. Amazon has a very good affiliate program for which anyone could sign up for from anywhere in the world.

The best thing about Amazon is that any blogger could find at least some products related to their niche and subjects. Hence, they could share a link (or multiple links) out to Amazon from all posts they write regardless of the subject.

Of course, depending on your niche, you could readily find more affiliate programs to join and promote through your posts. Your profits could vary greatly depending on the affiliate program(s) you choose to promote.

Affiliate Marketers - www.mashuk.pro
Affiliate Marketers – www.mashuk.pro

Some popular affiliate sites are ShareaSale, Clickbank, JVZoo, CJ, Admitad, etc. There are many affiliate advertisers available through these sites for you to select and promote.

Both evergreen and news content writers can benefit from promoting selective affiliate links in all their posts.

Monetizing through your own products

It is always recommended to have your own product(s) to promote through your blog posts. At the starting phase, this maybe too involved and expensive of an option for you. However, this should most definitely be a part of your long term income strategy.

Your own product could also be in the form of a service which you could provide. For example, if your niche is ‘antiques’ you could offer an ‘appraisal service’. As long as your offered service is not too alienated from your niche and post subjects, it should be fine.

As for products, it can either be an information product or even a physical product. In some cases, you could even further plug in a service to your offering as well. For example, if your niche is about ‘pianos’, your info product could be ‘How to select a piano’ while your physical product could be a ‘piano polish’ and finally you could offer a ‘piano moving service’.

This sort of monetization is also recommended for both evergreen and news content writers. However, this method is easier to monetize for evergreen content writers.

Combine all options

Your goal eventually should be to be able to monetize your overall blogging site from all the options presented to you above. Of course until you have your own products to suit the purpose, you should lean heavily on your affiliate promotions. For example, at the end of every post, you could surely recommend a book or product on the post subject from Amazon.

What about doing SEO?

The key element to monetizing your traffic is indeed through SEO or Search Engine Optimization. If done successfully, this fact alone will drive all the traffic you will need to your site, especially for all evergreen content. The best part of it is that you can get all that traffic to your site at free of cost!

So yes, learning proper SEO techniques with the aim to promote your blog site should be a paramount task for you. Getting a certain volume of free traffic, also known as organic traffic, could potentially vault your site to the number one position in the search results for specific keywords related to your niche.

Of course if you have the budget for it, by all means you could do paid campaigns to boost your traffic much sooner. However for the sake of efficiency, I would recommend to have someone professional to optimize your blog site for SEO, so that you do not waste your time and hard earned money.

Planning your SEO in general actually starts even before you launch your site. It starts at the time you are selecting your niche. Simply visit Google Trends and type in the niche you wish to work with. Based on the popularity of that niche/keyword vs. the level of competition, you will need to finalize your niche to work on.

You could even type in your blog subject lines there to get a feel for demand. Ideal would be to select niches and subjects with higher popularity vs. low competition. This will ensure that you will quickly climb through the search engine ranks and eventually establish yourself as a subject matter expert in your niche.

Do keep in mind that doing SEO for organic or free traffic is a long term strategy. You will not be ranked overnight by any means. For example, it will take at least three to six months for your new blog site to even get ranked. If you are blogging evergreen content, you should see a steady rise in the rankings after that initial period.

So many people do not seem to understand this fact and simply give up blogging before that initial period of six months.

Which blogging platform should I choose?

Just to let you know that I am extremely partial towards WordPress.org. This particular site was built on the WordPress platform.

WordPress logo - www.mashuk.pro
WordPress logo – www.mashuk.pro

The very first reason being that I am not a coder or programmer. WordPress does not need me to code anything for me to start and operate my blogs.

Secondly, there is usually a plug-in available for just about any additional functionality anyone may require for their blog. For example, anyone could sign-up to receive my newsletters at this site and be automatically be included in my third party newsletter emailing service. I did this using only a plug-in where zero coding was required.

WordPress is also inherently very Google SEO friendly. This platform was designed to be as such. This fact is certainly a key consideration for me when I was starting out. I also do not have much time during the day to do any intensive marketing for my site. However, I do use an additional plug-in to be even more SEO friendly. You can also choose from several user friendly SEO plug-ins, if you choose to use WordPress.

There are also zillions of themes to choose from when setting up your WordPress site. You can also change these themes at a later stage simply at the push of a button.

Getting support from WordPress is also very easy and available. WordPress offers a wealth of documentations to address any common concerns. Further, if you require any programmer to assist you at any time, there is an arsenal of freelancers for you to choose from any popular freelancing sites.

Over 25% of all websites in the world are in fact WordPress sites. So the platform is not only blogging friendly, but can be purposed for just about anything.

Of course there are other options available which have their own merits. I would recommend for you to look into these other options as well to suit your needs best.

What about hosting?

Many people fail at this and usually end up choosing a cheap hosting option to start out with. Nothing is actually wrong with selecting a cheaper hosting company but you should do your due diligence before selecting your hosting on price point alone.

Your site’s down times and loading speeds will certainly affect your search rankings. This will in turn affect your revenue adversely. So, the money you had thought which you had saved in hosting will in fact cost you a lot more in the long term. It’s always wise to select a good hosting company right from the very start.

Very important to track your links

Another important thing most bloggers skip doing is that they do not track their links. These are all the links to your products, your affiliate links, funnels, etc. Unless you track the performance of your links, you will not truly understand how your readership is reacting to our offers or promotions.

Track Your Links - www.mashuk.pro
Track Your Links – www.mashuk.pro

You definitely will need to replace your non-converting or low performing promotions with newer and better ones. Constant monitoring is needed to weed out the weaker promotions in order to maximize your profits from the same number of site visitors.

For example, you need to know why some people who are clicking on your affiliate link to get to the affiliate landing page and ultimately are not converting. If you would know this information, you have some choices to explore. In this case, it would seem that you had warmed them up enough to the offer for them to click the affiliate link but when they come across the affiliate landing page, something or another prevents them from buying.

Your choices could be to change your link to a different yet similar program, rewrite your content to explain the offer more or request assistance from your affiliate partner to give you a more customized landing page (otherwise known as co-branded) to encourage your readers better, etc.

So you can see that much potential income could be missed out on, IF, you do not do link tracking. Also, without such tracking, you are simply burning through your traffic and leads without any desired level of conversions.

I hope this post will help you to boost your profits from your blogs. I welcome any questions or comments you may have on this post.

For my recommended book at Amazon on blogging for profits, please click here.


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HOW ONLINE ADVERTISING CAN EQUAL BIG PROFITS

Online Advertising - www.mashuk.pro

Online advertising campaigns are the best ways to gather leads and scale your business fast. It can target extremely localized to global reaches based on your intent. But please understand that all online advertising mediums are not the same.

Based on the type of your business and the type of ads you wish to use for promotions can yield different results on various advertising campaigns. Also, your budget often plays a major factor on where you wish to advertise your products or services.

As I am an online business entrepreneur, I will stick to the online advertising mediums and how to eventually generate substantial profits from them in this post, as appropriate.

Generally speaking, you will hear of the two major online advertising platforms as Facebook and Google. Frankly speaking, if you could master these two platforms, you will need to look no further. Having said that, other platforms include YouTube, Pinterest, Instagram, Reddit, Craigslist, etc. You could also have a look into my previous post on paid and free traffic sources.

I will proceed to discuss only Google & Facebook here as I feel these are the most relevant platforms to facilitate the purposes of this specific post on mostly paid online advertising sources.

My preferred online advertising platform of the two has always been Google. This is because that any ads which are shown only based on the search results for keywords which anyone would be searching for at any given time. Hence, all the ad campaigns should be designed with specific keywords in mind which best serves your purpose including your budgets.

I am sure you have guessed it already that the keywords would then be a major consideration for your budgets. Also to note here that the same keywords would have different costs associated with them at various different geographical settings. For example, the same keyword ‘insurance attorney’ would have different costs for USA, India, Brazil, Nigeria, etc.

I believe you get the point. The lowest a keyword could potentially cost would be $0.01, however this would be highly improbable.

There are also several other factors which impacts the costs, but I will address those in a future post in details. Google is also revamping their advertising platforms and services. Let me run through the key points of these changes for the purpose of clarity.

Online advertising changes with Google

Google launched AdWords nearly 18 years ago with a simple goal, to make it easier for people to connect online with businesses from which they are looking for any products or services. Anyone searching for even simple things like car detailing shop, pet care facilities, drawing supplies, organic foods or even for a service like a lawn mowing services gave Google an opportunity to deliver valuable ads that were actually useful and relevant at that specific moment. That type of an idea was the start of their first advertising product which led to the ads business Google offers today.

Needless to say that a lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats.

Advertising on Google has evolved tremendously as well. From helping marketers connect with people searching on Google and by helping them to connect at every step of the consumer journey. As the opportunity to engage consumers has grown and become more complex, Google is always trying to match the momentum by simplifying their products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.

That’s why Google is now introducing new brands for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands reflect all of the ways that Google could help advertisers connect with consumers and make it easier for advertisers and publishers to choose which products are right for their businesses. Further as a part of this move, Google is releasing new solutions that would help advertisers get started with Google Ads and drive collaboration across teams.

Google AdWords is becoming Google Ads

The new Google Ads brand represents the full range of advertising capabilities which Google can find today on Google.com and across their other properties, partner sites and apps to help online businesses connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.

Google Ads - www.mashuk.pro
Google Ads – www.mashuk.pro

For small businesses specifically who are not doing online advertising at the moment, Google is introducing a new campaign type in Google Ads which will make it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting, so that they can stay focused on running their businesses at all time.

Stronger collaboration with Google Marketing Platform

Google is also enabling stronger collaboration for enterprise marketing teams by unifying their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.

Already some marketers have remarked that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps online businesses to achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and to optimize digital media and customer experiences in one place.

As part of the Google Marketing Platform, Google has announced Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. Google will share more details about Display & Video 360 in time.

Google Ad Manager: A unified platform

Google recognized that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, Google has been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name, Google Ad Manager.

Google Ad Manager - www.mashuk.pro
Google Ad Manager – www.mashuk.pro

With such an evolution, Google is rather excited to do even more for their partners by earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and also in any which way the advertisers are looking to work with them.

Transparency and controls people can trust

Google knows what the media and technology advertisers and publishers choose to use will impact the relationships they have with their customers. Google’s commitment is to ensure that all of their products and platforms set the industry’s highest standards in giving people transparency and choice in the ads they see. For example, Google recently announced new Ads Settings and expanded ‘Why this ad?’ across all of their services, and almost all websites and apps that partner with them to show ads.

Even after launching these new services, I am sure they will keep on optimizing them for a while to better serve the customers and partners.

What about online advertising with Facebook?

As with many online business professionals, I share a very similar view with Facebook ads. Success with advertising on Facebook will primarily depend on geography. If your target country or geography has a very high level of users who accesses Facebook on a daily basis, only then you could expect the best results with Facebook advertising.

Online Advertising with Facebook - www.mashuk.pro
Online Advertising with Facebook – www.mashuk.pro

If you do this research within the Facebook Ads Manager, the number you will see there is the number of total users for that country or area. You should do this research independently to get a clear idea of how many active daily users there are for your particular country or area of interest.

Unlike Google, whereas a person maybe actively searching for your product or services, Facebook will actually display your ads to people who may fit your preferred demography, location, affinities, etc. So, it is possible to cover a very large segment of targeted people without achieving the desired results.

Also do keep in mind that Facebook is a social network whereas people in general are logging onto it to do some socializing. Running across any ads will need to be a highly compelling experience to jerk any immediate reactions out of them. Most ads Facebook users come across are simply ignored.

Although what I am saying about Facebook ads may seem a bit negative, that is not my intention here at all. I am simply trying to point out that both Google and Facebook are the most viable online advertising platform while both demand a very different mindset to create and implement any ad campaigns.

Also to consider that you could have some very good options for you to use in Facebook in addition to having your own website to promote. You could create fan pages in Facebook for your business and post your offers there for others to see and engage with.

You could also create or join groups where you could not only promote your own business but also see what your peers are doing to promote their businesses. Your groups can be moderated as you may wish to and even decide who can join or not.

With your fan pages and groups, you can create or even reinforce your brand easily at a very personal level with others. But do keep in mind that I had mentioned earlier that this is a social network. So, the more socially you can engage with your audience, the better the results will be.

Aside from creating and promoting your ad campaigns in Facebook, you could also promote the individual posts you may create in your personal page, fan pages or in your groups. You may even get many free promotions out of all this if others are willing to ‘share’ your posts. This would be the ultimate form of success in this form of online advertising in Facebook.

What should be the key target for your online advertising campaigns?

I recommend to encourage for any of your ad campaigns to sway your audience to click on to visit your own website or offer, away from Facebook or Google. This should be the desired end result even from your Facebook fan pages and group activities.

Ideally, you would want anyone who clicked on your ads or posts to go to your landing or squeeze page. This landing page is not to be confused as the home page of your website. I have a detailed BLOG on how to go about creating a landing page here.

As explained in details, all landing pages are designed for a singular purpose which is to get the visitor to take action on your offer immediately. This action could be anything from downloading a free e-book, getting a cool infographic, trial software, any type of a purchase, limited time access, etc.

Also make sure to use a very good hosting company to ensure maximum up time of your site or landing pages. Otherwise your ad revenue will be wasted by sending traffic to a page which may be down at times.

Never forget to do this

The most important part is to get your prospects to enter their email addresses in your capture form before the action in the landing page is completed. These email address are then entered into your email list or sales funnel at the back end. Naturally, you will need to have the sales funnel setup and active beforehand.

An email autoresponder will work in tandem with your sales funnel to run your email campaigns to do all future marketing and selling to all your subscribers in your email list over time. A dynamic set of emails need to be in your funnel which will offer value to your subscribers in return for their decisions to purchase your products and services.

The back end is where your profits are

Surely you have understood by now that your initial online advertising campaign in Google or Facebook should be an enticing offer which would only need to get them to click on the ad to get them to your landing page.

Once there, the full details of the offer is found with sufficient prompt to take action immediately. Keep in mind that this action is not any big ticket sales. The action they may take is intended to convert them from a cold prospect to a warm lead.

The big ticket sales start to happen from your compelling offers in your sales funnel, which your leads will receive in their email inbox. I can’t stress enough of the importance of a good sales funnel.

You can pick up a free book on how to create the best sales funnels here. In this book by Russel Brunson himself, you could find all the steps on how to strategize and implement a high converting sales funnel.

What about webinars?

Another popular way to generate leads are by holding webinars. In fact, it’s the rage these days for many successful marketers. Of course, you will need to have already created some familiarity of your brand, products and services to get the optimum results from your webinars.

You need to certainly market the webinars through online marketing campaigns.

webinars - www.mashuk.pro
webinars – www.mashuk.pro

Please do not confuse a webinar with a ‘Facebook live’ session or ‘watch parties’. Webinars must be done professionally in a feature rich environment where your brand value is being represented by a live person who is speaking to all prospects directly.

Your live webinar attendees should have the capability to interact with you directly. This is very important for a Q&A segment usually towards the end of the webinars. Besides just answering questions, you should be able to send across screenshots and active links for your attendees to opt-in to your offer right away rather than later.

It’s always best to have the capability in the webinar system for prospects to opt-in with their email addresses during the webinar in exchange for any services. You could verify all opt-ins in real time and start to build rapport with them before ending the live webinars.

The recordings of such professional level webinars could also be marketed afterwards , i.e. your fan pages and groups, to continue the campaign to generate even more leads.

My recommended webinar system can be found here. You will get access to this high converting webinar system and test drive it for yourself to explore all the features for absolutely free for 60 days!

I hope that I was able to provide the idea of a basic road map for online advertising campaigns and how to completely execute a sales campaign.

Is all this a lot of information to explore? Yes.

Is it a lot easier said than done? Yes.

But consider this. You will need to master all this and more in order to make a steady stream of unbound profits from your online business. So, it’s certainly worth it for you to allow yourself the time to learn this entire online sales process from online advertising to finally making predictable and generous profits effectively.


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You can also join my Facebook Group here.

I do recommend an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day assisted by proper support groups. No prior experience necessaryClick here for the details and a video outline of the program.

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HOW TO DO EMAIL MARKETING

How To Do Email Marketing - www.mashuk.pro

Email marketing strikes some people as “old-fashioned.”  More fashionable options like social media and mobile marketing get all the attention these days, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever.

Why? Because it moves the conversation about your business or information product to a more personal environment — the inbox.

In fact, many of you probably started to read this BLOG from my emails delivered right into your inbox as my premium content. The email will ultimately lead you to finish reading the full content in the BLOG page at my site.

The email inbox still happens to be the #1 preferred channel for permission-based content marketing, by a wide margin, over social media, direct mail & paid search. Email provides you the most direct line of communication for conversion to sales, and smart online marketers have no intention of giving it up any time soon.

Email Marketing Fact

With an ROI of around 4,300% (according to the Direct Marketing Association), email marketing almost pays for itself. Direct mail campaigns cost, on average, almost ten times more.

5 Strengths of Email Marketing

  1. Email marketing is still the most cost-effective way for promotions
  2. By consistently offering valuable content, you could build loyal followers
  3. More followers would lead to repeat traffic through referrals and word-of-mouth
  4. You can track email data easily and watch your response rates as they climb or fall
  5. Higher engagement means higher conversion rates that boost your bottom line

On the flip side, the percentage of permission-based messages that are trashed by email service providers is very high, and spam filters seem to be getting smarter every ongoing moment.

Sure, we’re all familiar with email newsletters that tends to waste our time, pitches that annoy us, and are simply downright spam.

Those never work but plenty of people are toiling over them.

What does work is a value exchange system — your valuable information for your prospect’s valued time.

Your subscribers need to know that they can trust you … that you’re not a soulless self-promoting spam-bot. You ultimate aim is for your readers to dig through spam filters, complain to their email providers, and do anything they can to make sure they’re getting your content.

Good email content deepens your relationship with your audience through:

  1. Effective subject line writing, to get your emails opened
  2. Speaking to your audience in a distinctive voice to get your content read
  3. And delivering quality, niche specific content your prospect needs and would willingly share with others.

All good email marketing campaigns will always need to include good subject lines. The subject lines are just as important, if not more, as titles of any BLOG posts. They need to be compelling enough to get the prospect to open the email to read it instead of simply deleting the email before opening it.

Give the subject lines good enough consideration and not simply put something together at your whim.

Best Practices for Writing Subject Lines

  1. Try to include a number in your subject line to significantly increase your email opening rates. This follows the same logic as including numbers in any BLOG titles. For a better understanding of this, you can have a quick read of one of my previous BLOGs on this.
  2. Keep it short and to the point. Long sentences as subject lines will certainly result in fewer opening rates. This is primarily due to the fact that almost 50% of all emails will be viewed in mobile devices. Best to have subject lines which can be viewed in full in all types of mobile devices.
  3. Depending on your email topics, research the automatic spam trigger words and avoid them like the plague in your subject lines. Even though your content might deliver some awesome value, it will never be read if the email ends up in the spam/junk folder.
  4. Do not use any ‘clickbaits’ in your subject lines. Such clickbaits may get your emails opened only once and then will be flagged as junk emails. You do not ever want your prospects opening your emails for the wrong reasons. Misleading your prospects will only cost you.
  5. Likewise, do not use your company names or brands in the subject lines. You want to use the limited amount of words in the subject lines to make the value of the content more apparent. The value you offer should always be the primary driver of your email marketing campaigns.
  6. Recent studies show that using any emoji in the subject line will affect your prospects in a positive way, hence will increase your open rates. But no need to over do it either. Around 1-3 emoji should be enough.
  7. Never use all caps for your subject lines. You may feel that using all caps will make your subject lines stand out, but it’s rather quite the opposite. You would be grabbing for attention in a negative way. Rather, using title case in your subject lines will deliver you the desired results. Psychological studies show that title case denotes authority.

How should you structure your content in email marketing?

All successful email marketing campaigns have a unique aspect to them. The content is structured in a specific and personal way with the aim to engage the readers to consume the content within a seemingly short duration.

My suggestion is to break up the content into three separate parts.

  1. Right at the start, you will need to establish yourself as an authority on the content you are about to offer. Even your personal experiences, and not strictly academics, could make you an authority on the subject. Tell your story and make the content relevant to you. With a commitment to building a relevant and targeted email list, you should always deliver the authority and trust to your expectant list, and develop a long-term conversation that eventually grows your business and personal brand.
  2. For the next part, establish an opportunity for the readers to connect to the content at a psychological level. This is usually done by asking certain relevant questions? Such as, ‘How would an extra $2,000 per month affect your life?”. Naturally, the answer will be different for everyone while you knowing that all of the answers will be on the positive side.
  3. To wrap things up in your email, you will need to finally allow the readers to make a decision based on the breadcrumbs you had already laid out. This is very important for you not to not appear as leading them somewhere. They must consciously make the decision and fully own the outcome of it.

The tone of the email is preferred to be of a casual nature. Just because you need to establish yourself as an authority doesn’t mean that you will need to sound as one. Your casual tone would relax the prospect enough to make any spot decisions.

So you could get the idea that your email copy needs to be highly logical and laser focused on a singular idea. Too many speculations would only dilute any desired results. Short, sweet and simple is the recipe for success to winning copywriting for email marketing.

For a comprehensive set of sales letters, email scripts and webinar slides content written for you, which you can fully customize to suit your needs, click here.

Important Tips for your Email Marketing Campaigns

  1. Speak to your prospect as a person and not a group. This means, use only first person grammar and vocabulary when composing your copy for the email. Do not make your copy seem generic and was made to address a group of people in general. Often enough, even I receive emails which I can tell very clearly that it was repurposed from another campaign.
  2. Speed is the key. Starting from your subject line, have direct and logical track to cover all your intentions of your email. Deliver the value early on backed by direct logic. I don’t mean here for you to rush anything, just take care not to meander off into too many branches and keep on skirting the real issue at hand. Remember to always keeping it short, sweet and simple.
  3. To put things into perspective, your prospect is what legendary copywriter Robert Collier calls “the man on the speeding train.” We see something shiny through the window as we speed through the massive clutter of the social media landscape, but we don’t look for long because a new thing is already in our periphery.
  4. Your offer must be relevant to your audience/prospects. If you are marketing orange seeds to a peach orchard, you would be clearly in the wrong place. The same applies to not being relevant to your prospects, regardless of how valuable you may feel your offer is.

Similar to the tone being of a casual nature, the copywriting must be done in a very easy to read manner. Go through and re-organize your copy several times before finalizing. Easy reading equals shorter time spent and quicker decisions. This fact also reinforces your authority factor.

Some quick copywriting tips for your email marketing

Repetition: Repeat but don’t be repetitive. You could make your point in several ways.

State reasons why: The psychology of ‘because’ primes your audience for action.

Social Proof: The driving nature of acceptance and belonging.

Comparisons: Use of metaphors, similes, and analogies that relate to things generally accepted as true.

Agitate and solve: Describe the problem, then offer your solution.

Prognosticate: Give a glimpse of the future based on practical insights and/or case studies.

Go tribal: Give your prospects an exclusive opportunity to be a part of something great.

Address any objections: Do your research so you know your audience’s objections before they do.

Storytelling: The easiest way to sell anything is to tell a great story, your story. Legendary Marketer named David Sharpe affectionately calls this ‘story-selling‘.

Quick email tips for your email marketing campaigns

  • Capture your opt-ins with a prevalent and strategic email sign-up on your website (double opt-ins are the safest)
  • Automate your email newsletters with a proven autoresponder
  • Write irresistible email subject lines that can’t be ignored
  • Use the language of persuasion, but keep it simple
  • Be conversational and relatable
  • Tell a great story
  • Study your audience and know your targeted niche and demographics
  • Make sure you are offering more than great value in exchange for prospects’ time
  • Create email content that is succinct and easy to digest
  • When you build trust by offering valuable content, you turn your audience’s precious attention into long-term interest that drives repeat traffic

Any good autoresponder lets you create defined sequences of emails to send to your readers. The millionth subscriber would surely have the same experience as the first.

This means that no matter how busy you get during the week, your new email subscribers are always well taken care of. Your list will always be served at your pre-set sequence.

It’s also a very good idea to ask the email recipients to whitelist your email address by simply adding it to their contact list. You have nothing to lose by asking them and everything to gain. You should ask this several times in the emails your autoresponder will send over time in order to reinforce your request.

Growing your email marketing list

Your growing list is the lifeblood of your email marketing campaigns. You need to truly understand what will trigger a prospect to give you their email address very willingly. Ethical bribes such as free e-books, podcasts, special reports, infographics, etc. has always worked with varying degrees of success.

You can download a PDF with fill-in-the-blank type of 45+ email marketing templates here.

When you build an ongoing relationship with your audience (and email subscribers in particular), they are the ones most likely to help you build long-term income:

  • Your subscribers are the ones who have the strongest foundation of trust with your content.
  • Your subscribers will still be there even if you run into snags on your website (like getting hacked, or penalized by Google).
  • And your subscribers will become the bulk of your buyers, whether it’s now, or sometime in the future.

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

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Your subscribers or commonly referred to as your email list is truly the most valuable asset you can build, over time, for your online business. When you focus on getting your audience to sign up for your email list you are in fact ensuring a far higher rate of conversion for your services or products.

But the question is that why would anyone sign up to your BLOG or website?

The simple answer is that they would need to see a value in joining your BLOG or website. This value needs to be strong enough not only to serve their needs, but also their egos as well. Hence, in addition to the value, offer them some social proof as well. If you are a large subscriber base, posting the number of subscribers can be a very good form of social proof.

If you are just starting out, showing a large number of subscribers would be a problem. However, I offer a few suggestions for you:

  • Using testimonials in your signup area. Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave these testimonials in your testimonials page, rather put them where people need to see them to create maximum impact.
  • If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. Perhaps your number of monthly visits is reasonably impressive, make that prominent. If you have a good Twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
  • Use exclusivity. In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
  • Use social media. Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got good stuff.

Email marketing is here to stay

At a time when content marketing over emails is as prevalent as ever, its power is hard to ignore.

According to recent marketing surveys:

  • 8 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.
  • 70% of us make use of a coupon or discount we learned about from email.
  • Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Every single minute, some 170 million emails are sent by an estimated 3.6 billion accounts worldwide, and around 100 of those may land in your own inbox every day.

You can also find a good book on email marketing available at Amazon here.


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HOW TO WRITE CATCHY HEADLINES

HOW TO WRITE CATCHY HEADLINES

The first consideration in this journey of how to write catchy headlines for your blog posts or anything similar is what type of roles do keywords play in your post headlines.

The blogosphere always seems to be at a state of war with the various schools of thought on this topic. You should consider their merits as you start to write your headline or title. I will discuss a couple of them to start the ball rolling.

The Search Engine Optimization (SEO) experts claim that the keywords are the most important aspect of any blog post title.

This will enable anyone searching for any specific keywords to match with the same keyword in the blog title. Hence, the obvious question is that “how else would anyone find your blog post from any search results?”

Further, the selection of keywords to include in your title determines how well you rank in the search results as well.

In the opposing spectrum, you’ve got the purists “write for humans”, who has always collectively scoffed at the notion of keyword research for the purpose of composing headlines.

Their view is that, what would be the point of search-optimized post titles if no one bothers to read or share in the first place? Successful bloggers often claim that search engine traffic isn’t really all that important to them anyway, which they passionately maintain, especially compared to high-quality referral traffic from links.

I have always thought that there is a middle ground to this.

Let’s start by saying that keywords actually do matter, but not necessarily for the reasons the SEO gurus may think.

Doing keyword research is an essential process. It’s a free or at least a low-cost window into the minds of your target audiences.

You could easily understand this if you think back to the times before the modern and refined search engines.

It was truly difficult to know and quantify the exact words or phrases that anyone would use when thinking about exploring any certain topics online. Many have tried to work with small focus groups to identify their thought on specific topics. But such approach most often met with criticism that what people say in front of others is not the same as what they may actually do.

So if you’re writing any type of titles/headlines, online or not, you should be doing keyword research. Because any great headline should speak in the style that the audience will resonate to, while incorporating the proven structures that catches attention and offers a promise or value.

Another aspect to keyword research also packs quite the punch.

Many SEO gurus agree that you shouldn’t go after the most popular keywords. Rather, you should target the niche phrases. While they may result in less traffic individually, but there’s a lot more of such phrases, and definitely less competition.

This ties into the fact that such way of working is also perfect for writing ‘headlines for humans’. The niche phrases are much more specific, and as such makes for a much better headline. Further, better headlines lead to better content, when you write out the headline first, it sets a more definite direction for the entire post.

All search engines such as Google, Bing, etc. truly wants to match perfect results for what’s important to the users. That is precisely why the search engines use links and anchor texts as one of the primary determining factors of relevancy.

Keywords truly do matter, because when you can resonate with the audience from the start, you will always tend to attract more readers, more links, more retweets, more social bookmarks, and surely… more relevant search traffic.

Hence, both the schools of thought are correct, albeit for different reasons.

Now with our better understanding of this subject, let’s explore one of the most effective catchy headline types in the world — the “how-to” headline.

Imagine that your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. It wouldn’t be too spectacular to think that by the time you finish reading this post, you’ll be in a better position to make that scenario into reality.

Let’s explore a few of the ALL-STARS of composing catchy headlines.

The “How To” headlines

It’s always been a fact since the dawn of the Internet that how-to articles and blog posts are some of the most sought after, linked, and bookmarked content online. People are always searching high and low for useful information, and they are always happy to promoting it to others when they come across any.

The biggest battle is getting enough people to find at then to read it in the first place. Once found, the battle is most definitely either won or lost at the headline. What’s more, writing an awesome “how to” headline will help you to write even better how-to content when you fulfill the headline promise you made to get people to read in the first place.

Writing the “how to” content is rather easy.

Think about this… due to the crazy busy lives that we lead which prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the greatest key to fantastic “how to…” headlines and content.

It’s important to always remember that it’s not that people aren’t smart enough to understand the implied benefits of learning how to do something. It’s rather the complete opposite. Expressing the benefit points early and up front will yield far better results that implied benefits.

When searching, people always will employ aggressive attention filters when scanning headlines, and you’ll get through the filters of a lot more people if you spell out the benefits rather than relying on any implications.

I had read somewhere that it’s almost impossible to write a bad “how to…” headline.

While that may be true, always seriously consider on what comes after those two magical words can make all the difference in the amount of attention and readership your will engage with.

More than often you may find it harder to extract the true benefits of learning how to do something. Often, you can simply take a normal “how to…” title and make it better simply by using the transition word “that” immediately following the subject matter of the post.

Once you add “that,” just ask yourself what the top benefit of your post is for the reader.

Then figure out the best way to say it. This usually means being as specific as possible.

Example of this can be: How to Lease a Car That Will Save You Money

Another smart way to go about this is to increase the curiosity factor of your headline, while just about guaranteeing that you’ll nail the primary benefit of your post. Start with “How” but leave out the “to.”

You’ll still need to make the beneficial promise to your reader that will be fulfilled in the content, but the intrigue factor will be higher and your results perhaps even better.

Example of this can be: How I Shed All My Belly Fat in 30 days

The “List” Headlines

My next favorite but no way less effective is the List headlines due to the attention-grabbing power of such headlines. This type of catchy headlines have always been popular and showing no signs of slowing down.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on their attention invested goes a long way toward prompting any specific actions.

These types of posts will also elevate your authority level on the subject many folds by demonstrating your expertise by summing up the promised benefits into a neat and easy to absorb list.

Examples of this can be:

  • 3 Early Signs of Diabetic Stroke
  • 10 Effective Ways To Plug a Leaky Roof
  • Five Types of Best Affiliate Marketing Methods in 2018
  • Free Book Gives You 10 Best Kept Secrets of Online Business Profits
  • 96 Ways to Improve Your Health Just by Eating Organic Foods

The above examples could be serious attention grabbers if seen by the right people searching for such topics. Presenting small or large numbers can have inherent benefits to the readers.

A large number, however absurd it may seem, can be mentioned to create the feeling of abundance of benefits. While smaller numbers tend to invoke a sense of urgency where the content can be absorbed by the readers rather quickly. This is ideal if you wish the readers to take any immediate actions such as subscribing, grabbing discount codes, etc.

The “Why” headlines

Lastly, let’s touch on this before we move on.

The “Why” headlines always tend to be an attention grabber because it starts by declaring a benefit to the reader as if the headline is answering a specific question, instead of asking a question.

An example of this can be: Why Some Homes in Vermont Will Almost Always Go Up in Value

The use of the word “some,” and having “almost” modify “always,” make the headline much more believable. Not even the highest paid copywriters in the world always nail a headline that works, and some people never write great post titles, because they don’t take the time to learn how.

It’s also easy to lead the “Why” with other words to drive home the message in a stronger way, such as “Here’s Why”.

Can anyone write great post titles or catchy headlines?

The simple answer to this is an obvious yes.

If anyone considers the information throughout this post every time they formulate a title or headline for their posts, it should work out very well. That being said, there is no end to learning in becoming truly the best that you can be.

Always strive to understand your audience. Their mindset, age, affinities, preferences that affect their buying decisions, etc. are key considerations to explore. Doing this will enable you to make your headlines to be appealing to your specific audience rather than a watered down version trying to appeal to the masses.

Studying the pros and cons of the headlines of your direct competitors can also sharpen your skills. Also, I have always found that magazines always use very catchy headlines that have been very well researched. Try to look at some of the top magazines that may match your subject. I am sure that by doing this, you will gain some key insights you might not have considered earlier.

Some of the above may seem common sense to you. But let me remind you of the old adage ‘Common Sense is Not For Common People’.

To find proof of this is to simply look at the massive amount of marketing being done on the various social media platforms such as Twitter, Face Book, etc. There you will see that the headline alone attempts to drive the campaigns.

Most of such campaign headlines are simply not up to the mark. Hence, the very few good ones simply jumps out at you right away. Even then, most of the ones which you may consider good enough can surely be a lot better.

In summary, the more you focus on the benefits to the readers in your post’s catchy headlines along with trying to understand your reader demands better, the more readership you’ll develop over time. And by touching on the beneficial aspects while presenting your content, you’ll have more happy readers at the conclusion of any of your posts.

Further, I recommend a good book on effectively writing catchy headlines for you to read over at Amazon.com.


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HOW TO CREATE FANTASTIC LANDING PAGES

HOW TO CREATE FANTASTIC LANDING PAGES - Mashuk.pro

For those starting out to create an online presence, building a website is surely in their minds. And if you consider the road map to eventually lead to monetizing that website, you will need to incorporate auto responders and landing pages onto that site.

Of course the type of website will determine the type of auto responders and sales funnels needed to be implemented. The more you want to sell any products and/or services through this website, a sales funnel will need to be a ‘must have process’ for you to properly monetize from your site visitors. More intense type of these sales funnels are usually implemented on affiliate marketing and e-commerce sites. Keep in mind that even personal blogs can be easily monetized through a well-planned sales funnel.

In this post however, instead of focusing on auto responders or sales funnels, I want to highlight the importance of landing pages in the marketing/sales process.

Any successful sales funnel process begins with an attractive landing page. Other terms such as squeeze page, opt-in page, etc. are also used widely as synonyms of landing pages. The term comes from this page being the very first page the visitors land on to view your offer, in contrast to your home page. While your site’s home page surely has a lot of relevant links for other pages such as about us, contact us, products, terms of use, etc., the landing page will not have any of those whatsoever.

Why use landing pages?

The sole purpose of the landing page is to immediately engage the visitor to your offer, usually a free giveaway, with the sole purpose of the visitor submitting their email address. There could be any other promotion than a free giveaway, but whatever it is, it should be engaging immediately with only a singular actionable objective for the visitor, without any other on page distractions.

Surely by now, you can understand that building nice and attractive landing pages can impact your income significantly. While page analytics will provide you with many essential data about your site visitors such as visiting device, locations, bounce rates, operating systems, time on site, visited pages, etc., only landing pages are designed to capture the visitor specific information such as name, email address, phone numbers, preferences, etc. in return for free e-books, catalogues, discount codes, product lists, etc.

Hence, your landing pages should be a very important consideration in building a successful lead generation strategy. This is why a lot of marketers and business owners spend a good deal of their time driving traffic to their landing pages, hoping that it will deliver the desired results. On average, a good landing page will convert between 1 percent and 3 percent.

Key elements & uses of landing pages

Let’s now have a closer look at some of the, yet not limited to, features of any successful landing page.

1.       Creating User Engagement

You need to have a cool headed brainstorming session to think about your offer and how it may appeal to you visitor enough so that they will give you their email address willingly so that they can receive the ‘benefits’ of your offer.

One such tool use could use is to incorporate video(s) into your landing page. This will allow them to absorb the offer into greater details as the benefits are explained by a person or simply a voice which is easier to process.

2.       Every aspect of your landing page must corral all visitors towards a ‘Call to Action’. This is something to consider very deeply in terms of below.

a.       The message/content on the call to action button plays a very important role. Consider the difference between ‘Download’ as opposed to ‘Send My FREE eBook’. While both messages serve the same purpose, one of them is obviously more compelling.

b.      The color of the button should always be of a contrast to the background color. The call to action button should never blend into the background color or design.

c.       Similarly, the size of the button should not be odd looking as too small or too big. Rather it should exude the aura of being highly purposeful.

d.      And finally, the placement of the button should be prominent. It is also common to see that the call to action button is displayed at several different places throughout the landing page. This is done intentionally to invoke a sense of urgency.

3.       Let’s not forget to use relevant image(s) in your landing pages. As the saying goes, a picture is worth a thousand words. I follow this age old dictum strictly when I design my landing pages. General statistic is that 80% of people tends to remember what they have seen. Chances are that they may bookmark and remember your landing page for any future action if the image is relevant and compelling enough.

4.       And finally, the form itself should be nice and short. I usually have name and email fields and that’s it. A compelling offer followed by a simple form always work well. Often enough I see that people are trying to capture too much information through their forms. This often discourages the visitors to fill out the form and should be avoided like the plague.

Maximizing your landing pages

The performance of your landing page must be constantly monitored a tweaked accordingly. Performance depends on many factors and I will lightly touch on one of them… traffic. Your traffic sources, meaning how your visitor found your landing page, affects your landing page performance a great deal. The usual traffic sources include social media, SEO, FB ads, adwords, PPV, CPA, Solo Ads, etc. Not all traffic sources are the same and considering the source of traffic, you can design your landing pages accordingly. In fact, I recommend using multiple landing pages for the same offer and split test them by sending traffic to them using several traffic sources. This will take a bit of time to do but well worth it in the long run.

Naturally, creating multiple landing pages for the same offer and regularly creating landing pages across many offers can become a major drag if you are not creating the landing pages using a simple software, programs or plug-in.

If creating landing pages becomes too time consuming accompanied by a large learning curve, not only is it difficult to create the pages but will be also difficult to split test them regularly. Fast and easy should be the core strength of any landing page creation program/software.

In addition, you would want to use a software which is web based and involves zero coding. It should be based on a drag and drop feature rich environment. Always remember to think like a visitor and be able to design the page as such. If you get too involved with coding to build the page, I can almost guarantee you that eventually you will simply give up improving the page for optimum results. The page should be first and foremost visually appealing with engaging content backed by a simple form.

What I recommend

I often use this software called Landing Page Monkey. It’s the fastest & easiest way ever to build high converting, amazing looking landing pages.

For video integrations into your landing pages, Landing Page Monkey works with any hosted video from services like YouTube, Vimeo, Amazon S3 or your own server. No tech skills required, no inflexible templates to edit – It’s just point & click easy!

As for working with the emails that your visitors provide, Landing Page Monkey works with all major email autoresponder services like Aweber, MailChimp, GetReponse, etc. Further, it will allow you to use custom coded forms for any email service providers.

Another amazing aspect of Landing Page Monkey is that you could use their awesome pre-made templates to customize them as your own and use those pages at their hosted service completely free of cost. This is very useful for creating quick promotions for campaigns that can be up and running in matter of minutes!

Whichever browser or devices visitors may use to view your pages, the experience they’ll have would be second to none – Looks great on tablets and smartphones.

You can browse through all of Landing Page Monkey features into details by clicking the link.

Click here for my recommended book on the subject available at Amazon.com.


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