Finding it hard to sell your products and services?

In every field, there are top performers in sales. There are individuals who are making great money, who have great clients, and who are at performance levels that others admire.

And in the same or similar fields, there are individuals who are finding it hard to sell anything and are trying to get out. They believe that for whatever reason, no one can make money in that field.

There are those who love and work in/with real estate, watches, jewelry, travel, hospitality, automobile sales, hi-fashion brands, and so many more. They love iconic brands and the beautiful environments, and they sell successfully in them.

And then there are people who say there is too much pressure and too much stress which makes it very hard to sell. They will site not having the right clients, things are not working, and they are quick to get out of there and try something else.

What’s the person who is excelling is doing? What do they know that the other person doesn’t know? Is it the territory? Is it the timing? Is it luck? Is it personality? What is it that is causing one individual to perform well while the other individual is having challenges and finding it hard to sell?

Now, these are big questions when it comes to many fields. What I would like to do here is to be a bit more specific to those who are selling high ticket and luxury products. Of course, as you go through my explanations, you will find that these will apply across many situations besides the luxury market.

So, let’s get started.

The question then becomes is, why are you not selling enough of your high-end products or services? Is it really that hard to sell premium products and services? Why are you not getting more affluent and wealthy clients?

Well, in my years of working for premium clients of my own agency, I have also had the pleasure of working with many sales professionals, entrepreneurs, and premium brands. I’ve discovered first hand the many reasons that could possibly contribute to why you may be experiencing a hard to sell slump.

Commonly experienced in these cases are that your brand is not growing and that you’re not able to move your products as you would like to. And if you are in this zone, you’re left wondering what is it that’s happening?

You seem to be doing everything you can and it’s just not working!

Let explore with you here five of the more common issues, that I run across often, that affect those who are finding it hard to sell their high-end products. Let’s start in reverse order from number five and end with the number one reason for your hard to sell slump.

Each one of these ideas are ideas that you should look at in your own career life, business performance and explore whether you are experiencing any of these.

Number Five: Lack of Professionalism

hard to sell

Believe it or not, that the brand and the product is not selling because you’re not professional about selling. You’re not taking selling seriously enough.

I can’t tell you how many individuals I’ve asked the questions:

  1. What does your database look like?
  2. How many people are you approaching?
  3. How many people have you talked to?
  4. What kind of effort are you making to sell your product?

And the answers are invariably similar to:

  1. Oh, we just do it without any database.
  2. Word of mouth.
  3. We try to see what happens.
  4. We hope that someone comes in.
  5. We hope that the word will spread.

They just don’t have a professional approach to selling.

So, I look at that and I reply that a lack of professionalism is what’s making it hard to sell. You don’t have a definite approach to selling.

You don’t have targets. You don’t have key performance indicators. You’re not making a certain effort on a daily basis. You’re not using certain tools to your advantage.

Bottom line is that you’re not professional about selling.

Number Four: Poor Communication

hard to sell

This one is a very common reason.

Essentially, the person, the company, or the brand who is selling is not doing their market communication part very well. In other words, what I am talking about is the written words, also known as the copy, is poorly constructed to communicate the brand/sales messages to the prospects.

My questions would be similar to:

  1. What is the copy that you’re using?
  2. What are the words that you’re using to ask someone to engage with you?

And this could even be the copy that is in the form of a script. For example, when someone is speaking with someone one on one over the phone or it could be in person.

Sales copy should always be well researched and highly targeted to the audience in any print advertisement. The same for any digital advertisement copy and it’s always about saying the right words that resonate with your audience and make them compelled to act.

They hear what you’re saying. They hear the words and those words make them want to buy now.

So many people take this issue very casually. And when you’re targeting affluent and wealthy individuals, I must tell you that you should never take that casually. The idea is that every word matters in every word should be carefully chosen.

If you’re not doing that, it is likely that you’re saying the wrong words, that your words are not unique enough, and those words are not compelling your audience to act.

That’s what you need to achieve in order to sell effectively.

Number Three: The Offer

hard to sell

The problem for many high-end brands is their offer. They don’t really have an offer. And so what is an offer?

The offer should encompass many things such as the proposition to the client, the positioning, perhaps even how it is packaged, vivid description, even certain terms, and conditions, maybe even indicates a deadline or scarcity, etc.

So, the offer is the way you say to someone that, you can have ‘all of this’ if you do ‘this now’.

The offer should also ‘speak’ specifically to some emotional idea that your client will immediately resonate with. So, you could easily see that you could have a great product, but if you don’t have a great offer, then any prospect will not be compelled to take any action.

They may simply look at and say, that’s nice, and simply move on without considering to take any immediate action. Imagine how damaging this type of trend can be to your brand.

So, you have to have an offer that is constructed properly with much thought going into it while keeping in mind that the offer is and should be different than your product.

Number Two: Wrong Audience

hard to sell

More than often, I see that brands, sales professionals, and entrepreneurs in the high-end and luxury sector are not successful at moving their high-ticket products and services is who they are offering it to. They offering the product or service to the wrong person.

In the marketing category, this is about your list. If you have the right list aimed at the right individuals with the right products or services, those people are going to respond because they really want what you have to offer.

So often, we’re trying to sell something to an affluent and wealthy audience. But we don’t have that audience in our database. We don’t have an offer constructed specifically for them.

Naturally, you’re not going to sell the product if you’re just trying to sell it to anyone. A high-end product has to be matched with the right people who are seeking high-end products. The right audience has the willingness, the interests, and the inclination to buy that product.

So, what’s the number one reason that you might not be moving your expensive product of service?

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Number One: Internal Conflict

hard to sell

The number one reason that makes it hard to sell or to sell effectively is the level of conflict that they have internally. This literally refers to the person who is selling, has a conflict about selling the product.

This actually might surprise you, but the person is not able to truly focus on selling is because they think the product is expensive, the product is not worth it, or may even have some resentment toward the audience.

Simply put, they are uncomfortable presenting the product. They don’t understand the marketplace, and that prevents them from offering the product and presenting the brand in a definitive way. These are all examples of conflicts, and the conflicts can have a rather wide swing.

I’ll tell you, the most common conflict I see is a person is selling an expensive product or service, but they would never buy that product or service for themselves even if they could. This is because they’re not aligned with prosperity. They’re not aligned with affluence and wealth.

So, you might hear someone talking about trying to sell their premium products or services, and in the very next breath, they’ll talk about how they don’t have money to invest in their business or any other related things.

They would even resort to making excuses about the marketplace about how the prospects don’t have money or this is the wrong target group. This type of behavior shows that they are deeply conflicted about the way they look at things.

Understand that the person who sells a multimillion-dollar jet is not trying to sell that jet to the average person on the street. They know that person is not in the capacity to buy a jet. So, no point in even thinking about where that person is financially, and so a lot of conflicts come up where a person is just not aligned with their product and service.

You will need to think and target the appropriate affluent audience.

If you fail to think wealthy, think successful, then there is surely a conflict in the ability to move any product or service.

All of these things would be major hard to sell roadblocks when it comes to selling a product or service, and all of these are in the category of being aligned with the client so that you can make sales.

So, to summarize these things quickly again, number five is you’re not approaching selling from a professional standpoint. You don’t have a professional approach or a professional system. You’re just not taking steps in a way that is organized professionally so that you could get the results that you would like to have.

Number four is you’re not using the right words. You either don’t have an effective copy or your copy is not compelling anyone to take action.

Number three is you don’t have a compelling offer. It isn’t positioned, packaged, or presented in a way that makes someone want to have it.

Number two is the people that you’re targeting are not the right people. You don’t have the right list or the right audience. You’re not targeting people who have the capacity, the desire, and the willingness or inclination to buy your product and service.

And finally, the number one reason is that you are not properly aligned with what you’re doing. Your psychological conflicts, challenges, and the way you think about money or affluence, or wealth make you somewhat divided. You are simply sending out mixed messages.

You’re selling an expensive product, and at the same time, you’re keeping score about your own inability to buy and sell. Sometimes you’re so fixated on needing the sale, that gets in the way of serving the clients properly.

I do hope that these five points were helpful for you and will serve you to identify issues in your business. All of these or any of these issues will make it very hard to sell any premium products.

I do have ‘Done For You’ services where I assist professionals, entrepreneurs, and brands not only solve these five issues but understand how to move high-end products and services to market and build a business and scale that business quickly and successfully.

done for you

This unique set of service packs have helped individuals, marketing teams, entrepreneurs who are keen to run leaner while taking their businesses to the next level of success. This is a great time in the marketplace, a great opportunity, where digital marketing is the way to go. Maintaining large marketing teams is rapidly becoming a thing of the past.

My team and I not only work with you, but we actually do for you all the usual day-to-day marketing activities so that you can truly focus on innovating your business to increase your sales and profits.

In many ways, my services have opened up opportunities for the savvy marketers of emerging brands who want to capitalize on the opportunities out there.

Prevailing market trends have always shown that clients are willing to buy from multiple channels. They’re receptive to emerging brands, and the interest in luxury products, services, and experiences is greater than ever before.

So I invite you to schedule a strategy call with me at your earliest convenience to discuss what opportunities I can create for you.

My services are only for those who are serious about business building. It isn’t about a cursory exercise aimed at the marketplace.

You can contact me using the contact me page or leaving a message using the WhatsApp button you see at the corner.

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content marketing

So, let’s explore content marketing and how to create a content strategy.

To be successful at content marketing, it’s important to understand the various parts of a content marketing plan, including personas, brand story, listening, and measurement.

Equally important is to become aware of choosing the right channels that will complement your content, and prioritize and plan content ideas around your company’s biggest opportunities.

Content Strategy Versus Content Marketing Strategy

There is a difference between content strategy and content marketing. Where content strategy focused on the actual content, content marketing focuses on the outcome. Content Strategy is about the management and creation of the media, the tools you are using, the resources you have available, what are the types of content you will be creating.

Content marketing is all about the customer. Who are you targeting with the content? How well do you know this person? And most important, what is the expected business outcome? Are you creating and sharing content to build brand awareness? Or are you aiming to increase revenue?

More generic content marketing questions are how it fits within your overall digital marketing strategy. What does your content calendar look like? And also, by sharing your content? Are you exposed to risk in any way? Does your content work for every market and content creation framework?

A good way to start putting together your content marketing strategy is by creating your content marketing framework. It enables you to map out to required content along the customer buying journey while considering the impact it has on your online presence, your social media, your website, and your sales between these two areas.

The Types of Content

content marketing

For the customer journey and your overall digital marketing approach, you should be mindful of two to three types of content. They would be link content, conversion content, and authority content.

Link content is content that drives traffic from the internet and from your social media to your website. This is content that is created with the goal of attracting quality backlinks for SEO purposes.

Conversion content is content that drives web visitors to the next stage in the buying cycle through a call to action or CTAs. This is the content that is created with the goal to convince prospects that they should buy from you.

Authority content drives web visitors to sales through goal-to-actions and drives repeat traffic to your website. This is content that is created to build a community of people that trust you and see you as the expert in your fields.

This is a very useful structure for organizing your content. And it keeps you focused on the customer needs and the impact on your overall digital marketing objectives.

You should also know that each of these types of content has different requirements.

1. Link content needs to be high quality and often based on research so other websites can refer to it. It’s all geared towards generating high-quality backlinks to your website, which Google sees is very important for your search ranking.

You should make this content failproof, and could also repurpose it and promote it everywhere you can.

2. Conversion content is based on helping the customer to go through the buying cycle. This will only work if you understand what they need, and that your content clearly articulates that you can help them solve their problem.

Additionally, an important point here is that this type of content must provide the option to move to the next stage through a very clear and compelling call to action.

3. Authority content is a logical follow-up from your link content. It is content that confirms you are an expert in your field. It helps you to build trust, as long as you are truthful, transparent, and show integrity, and done continuously and consistently.

This type of content also helps you to deepen your relationship with your prospects and your clients.

Content Marketing Strategy

There are several steps in developing your content marketing strategy. The obvious thing, of course, is to start with setting your objectives. Additionally, you could also consider a number of things.

  • Create customer personas
  • Create listening outposts
  • Write your brand story
  • Develop your channel strategy
  • Create a content marketing playbook
  • Measure your content marketing
  • Establish your content marketing ROI.

Let’s have a more detailed look into some of the elements of your content marketing strategy.

Customer Personas

A vital step in your content marketing strategy is creating customer personas. This is a concept that comes directly from the user interface and design world.

In a customer persona, you look at things like demographic characteristics like age and gender. But it is important to add to this, what the pain points are. What is their affinity with technology? Where do they hang out online? And what are their interests and their hobbies?

You can also consider things like education, the preferred method of communication tools they need to do their job goals and objectives, some of their challenges, and how they gain knowledge.

Once you completed your customer personas, you should even print them out and keep them handy so that you can refer to them often. Also, make sure you add them to your briefing document when you ask your agency to create a new campaign.

Establish Listening Posts

content marketing

An important part of your content marketing strategy is to listen to what people are talking about online. You can find out what they think about your brand as well as other topics they like to talk about.

It is also great to listen online to find good content you could share. You don’t have to share just your own content. There’s nothing wrong with sharing relevant content from others. Obviously, when I say listening online, I mean this in the widest sense like watching videos, reading articles or blogs, looking at photos or infographics, or literally listening to podcasts.

Here are a few tools you can use to listen. Feedly is a reader app on which you can listen to live RSS feeds. Google Alerts is a widely used tool that will send you a notification for certain terms that you could set. You can also use Google Trends to find out search trends for keywords.

Your Brand’s Story

The next thing you need to work out for your content marketing strategy is your brand story. What are your mission, vision, and values? What is the story of your company and even perhaps you?

content marketing

Remember that people want to listen and share stories. When I search for IKEA on Google, you get an understanding of what I mean by stories about the history of the company, the founder of the company, the way they work with their employees, and what makes them unique. The more twists and turns, and uncertainties in these stories, the more people will love them.

And it gets even better. If you can show them how you overcame obstacles and bumps in the road, it will increase your credibility. A good example of this is Elon Musk. He came from a very simple background but kept on following his beliefs. Even when he was nearly bankrupt, he kept on going and look where he is now.

An important element of defining your content marketing strategy is understanding what kind of brand you are. The type of brand you are determines the type of social media you will use for your content. If you are a basic brand, you won’t get many people to engage and talk about you. Let alone comments on your social media posts.

One of the ways such brands can get engagement on social media is to turn themselves into a funny brand, like Blendtec blenders who launched the ‘Will It Blend’ campaign.

If you are a functional brand, such as Adobe, you will have customers asking questions about how to use your product. You need to respond to that by offering content in which you answer their questions.

Exciting brands don’t have a problem getting social media engagement with their content. They have 1000s of fans who love to talk about brands. Harley Davidson is a classic example.

These brands need to keep on posting amazing content that becomes almost like collector items for their fans.

And finally, vital brands are for the greater benefit of mankind. Greenpeace, World Wildlife Fund UNICEF, have no problem in getting engagement and discussions. But they should be very alert to what people are talking about and try to find influencers that can help them spread their cause.

So, think about all this when you start putting your content marketing strategy together.

content marketing

It will guide you on the type of content and campaigns you should create and the types of calls to action you should be using.

Before deciding on the type of content you’re going to create, it makes sense to explore and select the social media channels you are going to use.

In the listening stage, you should have learned about which channels your clients usually hang out at. You’re going to make sure you are there as well. You will synchronize your branding, the key messages, and the campaigns.

To grow your followers on these channels, you need to make sure you understand the latest features and trends on these social channels.

Content Gap Analysis

It also makes good sense to do a content gap analysis.

The analysis should show you what type of content do you already have for each channel and where the gaps are. You will then know what type of content you need to further create. The gaps will also help you to align an intelligible content marketing strategy with your content marketing playbook.

Content Marketing Playbook

content marketing

So now you are in a position to decide on the type of content you’re going to create.

Link content and authority content can be fairly similar. It’s more on the promotion side of things where they differ.

But the conversion content needs to be organized along the customer journey from awareness to evaluation to purchase. We call this the marketing playbook.

You need to create your own by selecting the right content for the right stage.

Measuring Content Marketing Efforts

You can measure the traffic you get through your content, you can measure the engagement you get, and you can measure the sentiments.

Whether you are targeting consumers or businesses, the metrics are the same, but the priorities may differ. Today, lead generation is seen as the number one KPI when it comes to measuring the success of your content marketing, closely followed by traffic generation to your website.

These metrics show how your content marketing efforts are succeeding. But you need to go a level deeper to discover what specific content campaign channels and efforts are most effective in driving value.

Content Marketing ROI

And in the end, whether you are in B2C or B2B, it comes down to measuring the ROI of your content marketing. How much money did you earn from your content marketing in relation to the cost you incurred in creating and distributing it?

The things that can improve your ROI or quality of your leads, sales, web traffic engagement, successful SEO, and brand exposure. And remember, improved ROI is not just based on more sales.

It can also be based on lowering costs and the planning of your content marketing strategy.

Planning Your Content Marketing Strategy Is Very Important

There are so many things you need to take into consideration. If you don’t put some structure into this, you may lose control.

content marketing

It is best to create your own content marketing process guide. In this guide, you could specify how you create and manage your content, how you optimize and curate the content, how you listen and engage in conversations, and how you measure your content marketing.

Additionally, there are tactical aspects you could include like roles and responsibilities, writing style and guidelines, posting, and publishing guidelines. Highly suggested that you communicate a process guide to the relevant people in your organization.

You may even want to put a training video together for the people who will work with this on a daily basis. Another vital part of your process guide is the content marketing calendar. It’s the calendar that contains your content production and publication schedule.

There are many templates and tools for this on the internet. My favorite ones are and Google Calendar. The most important part of it is that it is a collaborative tool. So, you can schedule the calendar with your colleagues and clients.

content marketing

You can give people viewing or editing access. You can use color codes for the different types of content or for the different channels becoming a content marketing agency.

In Summary

Understand that content marketing is about creating and distributing valuable, relevant, and consistent content to generate website traffic and new leads. The content creation framework consists of linked content, conversion content, and authority content. It puts your content in the context of the customer journey.

A customer persona is a semi-fictional representation of your ideal customer based on market research, and real data about your existing customers.

Stories are the currency of content marketing and your story starts with your mission and your editorial statements and content marketing ROI is how much revenue you gained from your content marketing in comparison to what you spent on creating and distributing your content.

I hope this post helped you with your understanding of how to develop your content marketing strategy. Please feel free to comment below on any questions or thoughts you may have.

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social media marketing

Every successful online business brand that I know of, has active social media marketing campaigns. I am also pretty sure that you know that your business (despite its size) needs to be on social media as well. Some of the most popular social media marketing sites on the web to consider are YouTube, Facebook, Twitter, Instagram, etc.

Also, Snapchat, even though Instagram is totally crushing it, it’s still doing really well. They have over 100 million daily active users.

I can certainly understand that to a beginner, all of this is overwhelming and complicated.

So how can you get started?

Here, I’m going to share with you how to get started with social media marketing as a beginner. The first thing you need to do is pick the right social network. Yes, there’s a lot of them.

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Whether it’s Facebook, LinkedIn, Instagram, or Twitter, it’s up to you to select which network you want to be on. You could be on all of them, but if you’re on all of them, you’re not going to spend enough time to make your presence anything amazing.

You don’t want to do anything short of doing an amazing job. For example, you don’t want to be on LinkedIn and do an ordinary job. Just as you don’t want to be on Facebook and do a substandard job. It’s better to not be on them than it is to do a mediocre job. Because doing a mediocre job will get you absolutely no reach.

I kid you not. Social Media 5-6 years ago was way easier to leverage to get traffic from. Nowadays, their algorithms are so strict because there’s so much competition, they’re looking for the cream of the crop. Simply put, if you’re not doing all the right things, you’re not going to do very well.

Pick the Right Social Network

social media marketingTherefore, you do need to select the right social network, and what’s working for me may not work for you.

The way you pick the social network is to look at what space you are in. If you’re in B two B, the chances are LinkedIn is going to be the best choice for you. Twitter is also another good social work for B two B, but LinkedIn typically is better. If you happen to be in B to C, Facebook, Instagram, and YouTube do really well.

Worth mentioning, YouTube works well for both B two B and B to C for social media marketing.

Now here’s the thing. You should look closely into what content type would you like to create. Are you someone who’s really good with videos? If so, would recommend you to start with YouTube or LinkedIn.

Facebook’s much more competitive. With YouTube, you can get longevity even if you don’t have an audience or a subscriber pool. You could get more traffic over time on YouTube. With Facebook, people don’t really search on there.

At YouTube, people perform searches all day long for videos, and your videos can continue to get views if you rank higher. If you’re going after an older demographic, Facebook can deliver amazing results. But if you’re going after a younger demographic, Instagram and Snapchat would be simply ideal.

So now that you have a rough idea of which social network to go after and if you’re still unsure, just let me know in the comment section below. Be sure to let me know your business and I’ll help answer the question for you so that you’re using the right social network from day one.

Creating Content

social media marketingOnce you have the right one, the second thing you need to do is start creating content. So now you most likely would say that you have no friends or following. Doesn’t matter.

You must understand that you will not get any followers if you don’t have any content to offer them. So, start creating content right away.

That starts off with completing your profile. Facebook, Twitter, Instagram, all of them have profiles for you to complete. Be sure to complete everything from a user name to your email address, to uploading a really stand out image, to a description of who you are or your company.

If you don’t complete your profile, you’re not giving people a reason to follow you. And when you complete your profile, talk about the benefits that people are going to experience from following you or subscribing to your page. So, complete your profile, and then lead into the content.

If you’re confused as to which type of content to create, just have a look at your competitors. All niches have competitors, even if you’re in a new space. Let’s think about when uber starting out and about to revolutionize the taxi industry, their competition naturally was the entire taxi industry.

So, you look at what is your competition doing on social media. Now I know that Uber has been already around and they are a multibillion-dollar company. But to give you an example, if I was creating Uber from day one, that would be my competition. You look at your closest competitors. It could be even indirect competition, yet is still your closest competitor.

You want to see what types of content are doing well for them and what contents aren’t. That’ll give you ideas on what you should do more of and what you shouldn’t do as much of. If you don’t know how to create content, it could be the simplest as status updates.

Remember, it’s social media marketing. Just about anything is considered content. You could do something as simple as pulling out your phone and recording a video of you.

Share some links along with those videos.

If you’re not sure what links to share, you could go to Buzzsumo dot com and type in any keywords from your industry. It will then show you all the popular articles that shows you what people like on Facebook, Twitter, all the social sites, which will then give you an idea of what kind of content will resonate with that social network and what doesn’t.

Build Connections

social media marketingNow that you’re creating content, the next thing you need to do is build connections. Remember that you need to build connections with people. It’s a social network.

Just because you’re on a computer doesn’t mean you’re not connecting with humans, so make sure your friending all the people that you know, following them, and engaging with them. You’re building connections.

So, if it’s your friend already, like someone that you know in person, you can just invite him to friend you on Facebook or follow you on Twitter. If it’s someone you don’t know, then you’re going to have to work more to build that connection.

Here’s how you do this.

You go and look for all the people in your space or putting status updates post. If they have questions, respond to them, help them out. If they have articles, feel free, and share them. If you think they’re valuable right, you could repost, share, etc.

If there are other people on these channels, groups, or fan pages that are related to your industry, even if they are your competitors and they’re asking questions, you could respond to them. Help them out.

That’s how you build connections. Even when you’re posting on your own page, when someone responds with a question or a comment, you should acknowledge that there. Thank them for leaving a comment. Respond to them when they have a question. That’s how you engage.

And what I found is that over time, as you engage, what you’ll see is a lot of people will come back over to your site. They’ll start to follow you. You engage deeply with them and they will become loyal followers.

It’s not just about growing your numbers and having 1000 followers or 10,000 followers. A very important tip for you is not to go for follower count. It’s all about having valuable connections, personal ones. Because if your 1st 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithm, and they’re looking at a percentage.

So, if you have a million fans but only 1000 engaged, the algorithm will consider this as a terrible engagement rate. It will not be showing your content to much of anyone, because no one likes it. But if you have only 100 followers and every single one liked it, shared it, and commented, they did all three of those things, the algorithm would be most likely to think that this content is amazing and needs to go viral because everyone loves it.

Quality Over Quantity

social media marketingSo you can understand now that it’s not about having the most amount of fans. It’s about having the most amount of engaged fans.

If someone’s not going to engage with you or your content, you don’t want them. It’s about having the most relevant diehard fans.

A bonus tip for you before I finish.

Don’t push people to your business from day one. Perhaps within three months or six months, by all means, you can start talking about your business. Try to get people over to your site by doing simple things, like just sharing a link.

But preferably you don’t want to do that from day one. Why would you want to promote your business when no one’s following you? They’re not engaged.

Look at it this way. If you walked up to a random stranger on the street, and you said, Hey, my name is John. I know that you buy paper towels because everyone uses paper towels. Would you like to buy the paper towels I am selling? They’re most likely going to feel like you’re crazy. Who are you? We don’t want to buy anything for you.

You need to build a connection. No one’s going to buy anything from you until you build that relationship. So, my advice is that don’t promote your business until 3 to 6 months. I’m to the extreme in which I like waiting nine months to a year. But again, you can do it within 3 to 6 months.

Conversely, If you’re doing paid advertising for social media marketing from day one, you can promote your business right from the very beginning. But if you’re trying to build up everything organically, you shouldn’t promote your business from day one.

If you’re still confused about how to get started with social media, leave me a comment below. I’ll answer and will try to help.

Thanks a lot for being here today.

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Of course, we all know that to generate traffic is the lifeblood of any online presence, which includes any website, portals, platform, blogs, so on, and so on.

However, not just any traffic will do.

What you’ll need in order to become successful is to generate traffic that is highly targeted. That means being in front of people who are interested in whatever information, product, or service you happen to be promoting or selling.

The good news is that there are numerous ways in which to generate traffic. Some are considered easy to do while some may not be as easy. But if you know how to handle them properly, any and all methods to find or generate traffic can be extremely beneficial to your online business.

For example, pay per click advertising is a popular method of attracting specifically targeted viewers. And the more you step up your pay per click campaigns, the more targeted traffic you’ll receive.

In fact, there’s no end to the amount of traffic you can ultimately generate. Just keep selecting the right keywords and deploy a sufficient budget for the campaign.

Of the free options, SEO (Search Engine Optimization) is at the top of that list. It’s the most popular and widely used free method which can bring in from a trickle to targeted viewers, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beat out quality. Selecting the right keywords can be tricky to generate traffic if you don’t invest in the time for proper research. There are some online tools to help you with that. I use Ubersuggest by Neil Patel, while there are a few other similar options available.

Apparently, you could get much better results from a group of 100 targeted viewers than you would from 1000 viewers from a not so targeted keyword. So, you need to really take your time to research and target the appropriate keywords to generate traffic.

Only targeted traffic will provide the positive results you are after. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Do keep in mind that pay per click and keyword SEO isn’t the only options to generate traffic.

Another very effective method to generate traffic is to write and distribute your own articles.

Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Further methods of traffic generation include:

  • link popularity/backlinks
  • posting on discussion boards
  • posting comments on blogs
  • starting your own affiliate program
  • forming alliances with other business or product owners
  • creating and distributing free eBooks and software
  • creating and distributing software utilities
  • making your blog or website content available through RSS
  • offering product testimonials and endorsements
  • distributing a syndicated column

The list goes on.

Just use your imagination, either to improvise on already established methods or to come up with your own creative ways to generate traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… weeks, months or even years to come.

For example, if you place posts on discussion boards whereas they will remain there indefinitely along with your signature file and/or reference to any specific URL address.

If you write articles and submit them to directories, it will be available for as long as those directories are in existence along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.

If you create free to distribute eBooks or software utilities, those could be distributed and change hands for as long as there’s any perceivable value along with all your advertising messages and links that lead to your sales pages as well as your primary website.

If you start your own affiliate program, you could have hundreds or even thousands of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.

Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have any of those types of methods to generate traffic in place, start implementing the other methods, as many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding more methods to generate traffic as well as increasing the volume of those that are already in place.

That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, but you’ll also be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.

So, let’s dive a bit deeper into these traffic methods.

Traffic Generation Methods

Search Engine Optimization (SEO)

generate traffic

When it comes to generating targeted traffic for free, this is by the far the most effective method you can choose, if you invest the time to learn to do it effectively.

The whole objective is to optimize individual pages for specific keywords. Viewers search for those keywords, find your page listed in the search engine results and subsequently lead to that page.

Of course, there are specific details that need to be addressed in order for this method to bring in scores of targeted traffic.

For one thing, you need to choose the right keywords with the following in mind:

  • keywords that are directly related to the content or subject matter of the specific page
  • keywords that are widely searched for each and every month by a considerable number of people
  • keywords that have little or no existing competition by other websites with similar content and/or purpose

You then need to create quality content that’s based on each of the keyword(s) you’ve chosen. The more content you place on your website, and the more content-laden pages you create, the more search engine traffic you will receive.

The only problem is, it takes a great deal of time and effort to create individual web pages. Especially since you have to create them with search engines in mind.

It’s not just a matter of jotting down subject matter and getting it on your website. You need to carefully choose topics that can be optimized for keywords that can generate the most traffic, either individually or collectively.

But it’s not just about how many pages you can create. You also need to focus on the content, mainly because it plays such a large role in how search engines assign value.

But whether you create and optimize pages manually or through the use of software programs, the only thing that really matters is the choice of keywords. Choose ones that will attract the type of viewers and prospects you need and you’ll continue to receive unlimited traffic for free for as long as your website exists.

Pay-Per-Click Advertising

generate traffic

If you have the budget for it, pay per click advertising is probably the most effective and productive method of getting traffic. And since you choose and then bid on keywords that are precisely and specifically associated with your offer, you’re more or less guaranteed to receive highly targeted traffic.

Another top benefit is the fact that you can start receiving traffic right away, oftentimes within minutes of launching a pay per click campaign. Which in turn means you could potentially begin to receive financial benefit almost immediately as well.

Naturally, you’ll want to conduct a fair amount of research before diving into any pay per click campaign. That includes choosing the right (and most effective) keywords for your particular niche, determining how often those keywords are being searched for each month, and establishing how much competition already exists for each of the keywords.

Once you’ve conducted all the necessary research, you then need to select the keyword(s) that would most likely generate the best results.

Performing each of the tasks involved in that type of research can be performed manually. Or, you can save a great deal of time and effort by simply using a site like Ubersuggest.

What’s most important about the pay per click ads is maintaining a balance between the amount of targeted traffic you attract and preventing too many clicks from people who are not seriously interested in what you’re offering.

Writing Articles

As previously mentioned, you want to choose topics that are related to both a product or offer you’re promoting and one or more targeted keywords that are associated with whatever you’re promoting.

This gives you two distinct advantages.

One, you’re able to capitalize on everyone who is searching for a particular keyword and will therefore already be highly interested in the subject of your article.

Two, you’re able to mention specific products or offers within the article (related to both the topic and the keyword) and then provide links that take the reader directly to any sales page(s) of your choice.

For example, let’s say your article explains how to use Aweber more effectively and you‘re an affiliate for it, within the body of the article, you could mention that Aweber is the perfect autoresponder and then include either your affiliate link or the page on your website where you pre-sell the product.

AWeber Free: Email marketing for free. No credit card required.

And don’t forget your “about the author” resource box. It’s the perfect opportunity to advertise your business, your website, your products, or even drive people to a page where they can sign up for your mailing list.

Of course, once you’ve written an article, you need to get it published and distributed. To start with, place it on your own website.

Next, submit the article to as many directories as possible. That will allow other websites and newsletter owners to use your articles for their own content.

Some of the article directories include:

Article City

Ezine Articles

Go Articles

You’ll also want to encourage people who visit your website to use your articles posted there. Ways to do that would be:

  • Tell them outright that your articles are free for reprint as long as no changes are made and the resource box is included and remains intact.
  • Provide the means for people to simply copy and paste your article, both in text and HTML format
  • Place your articles in a zip file that people can download to their own computer.

It’s also a good idea to have them sign up for notification whenever a new article becomes available. That accomplishes two things at once. You get additional mailing list members and you give people the opportunity to publish your latest articles hot off the keyboard.

Remember, the more times your articles are published and distributed, the more traffic you’ll receive. So, you need to do everything you can to make it easy and convenient for website and newsletter owners to use your content.

Link Popularity / Backlinks

generate traffic

This is probably the most controversial of all traffic generation methods. Not because it’s a bad idea, it’s just that the majority of people don’t seem to use the method to its full potential. Or worse, they use the method in a way that does more harm than good.

The first thing you need to understand is that search engines don’t generally reward websites for having a vast number of links to other websites. What they reward is how many quality links point back to any given website.

For example, if you get involved with a large link directory and exchange links with countless other websites, you’ll receive a certain degree of benefit both in terms of traffic and search engine reward. However, if numerous high-ranking websites are linking to specific pages on your website – and the links contain keyword-rich text rather than just a URL address, you’re going to receive highly targeted traffic due to the favorable status from the search engines.

So, it stands to reason that merely exchanging links is not the most effective method. Not for gaining targeted traffic or attaining higher search engine page rank status. Quality over quantity certainly dominates when it comes to backlinks.

What you need to do is to concentrate on gaining backlinks from quality websites that already enjoy a large amount of traffic and the same viewers who would be interested in your product or niche market.

There are two primary ways to do that.

1. Seek out and contact the owners of those high authority websites and then offer some type of deal that would involve them placing a link to your site on one of their pages that would match your profile.

For example, you could give them a major discount on a product you’re selling. Or, you could create a custom eBook that includes their business information and then have them distribute it to their viewers.

Whatever you choose to do, the idea is to reward the website owner in some form or another. And since it’s beneficial to approach them with an offer that is specific to them, you should always become familiar with their particular business prior to making contact. That way, you can come up with something that’s tailor-made for each of the owners you approach.

2. Place webmaster tools, online generators, how-to instructions, or any other helpful service that other website owners would be interested in linking to.

For example, the web page where people can download the free Adobe Reader from carries a higher Google page rank. That’s because so many other websites have chosen to provide a link to that page.

Mind you, although countless pages throughout the internet are displaying a link to that page, Adobe is not reciprocating any of those links or engaging in any form of link exchange. They don’t have to. The page has something on it that is so useful, other websites automatically link to it without expecting anything reciprocal.

For your own page content, you can pretty much provide anything you like. The only criteria are that it’s valuable and useful to other webmasters. They simply consider it beneficial to pass the information along to their own website visitors.

And since you want to encourage other websites to link to yours, it’s important that you give them the exact information. In other words, don’t just ask them to provide a link back. Give them precisely what they need.

That would include the URL address and the words that you would like hyperlinked when they place it on their website.

For example, if you wanted them to link to Aweber, rather than just give them the URL to Aweber – you would suggest several phrases that would be hyperlinked and lead to the Aweber page.

Basically, you’re the one who determines what type of link gets displayed. That gives you the ability to tap into popular and effective keywords. And that gives you a lot more credibility and value where search engines are concerned.

For convenience, have those links set up so that someone can simply copy and paste the code. It makes it easy for them and it ensures that the link will be displayed exactly as you intended.

Start Your Own Affiliate Program

generate traffic

If you have your own product or service, you can set up an affiliate program so that other people can promote it in exchange for a percentage of the sales they make.

The two methods of establishing this type of system are either installing your own affiliate program software/plugin or using any paid online service.

Either way, it’s important that you provide support to your affiliates. That alone will make the difference between generating a considerable amount of traffic and achieving less than glowing results.

What you want is an entire sales force of eager affiliates who actively promote, market, and advertise your products or services. For that to happen, you have to make certain they have everything they need in order to be successful.

  • Have someone (or some system) available to answer questions and provide assistance.
  • Develop a frequently asked questions section that gives comprehensive answers.
  • Establish a knowledge base that contains marketing and promotion advice and information.
  • Provide them with plenty of quality ads, images, and sales content – in addition to the usual affiliate sales page.

These are just a few of the ways you can help your affiliates succeed.

Remember, the more success your affiliates experience, the more traffic and income you and your business will ultimately enjoy.

Alternatively, you could join some affiliate platforms where you could post your products/offers. Interested people using that platform already would apply to become your affiliates. Over time, you could build up an army of affiliates to generate traffic to your offers.

Post On Discussion Boards / Forums

generate traffic

If you take the trouble to make time for it, posting on discussion boards can be an extremely effective means to generate traffic.

For one thing, you’ll have a signature file that commonly contains a link to your website and oftentimes a link to something that you’ve referenced within your post. Granted, in most instances, you won’t be able to outwardly promote something. But discussion boards generally do allow URL’s that lead to additional topic information.

For example, someone wants to know some of the best keyword SEO tactics and you‘ve written a report about that particular topic. Most boards would allow you to include the URL address where the report can be downloaded from.

If the board doesn’t allow you to do that, you can still let the person know about the free report and suggest they contact you through email for the download location. Either way, it gives you the opportunity to let people know about you and your business.

As long as you use discussion boards wisely and don’t break any of the forum rules, you can gain a lot of benefits. Not just in terms of people getting to know and respect you and your expertise, but in terms of the traffic you’ll receive from the links that are in your posts.

To get started, search for discussion boards or forums that have topics directly related to your business. Once you’ve visited them, single out the ones you feel are the most active and the most compatible with whatever advice or information you have to offer.

Beyond that, all you have to do is contribute a valuable post now and then, always including your URL.

Post Blog Comments

generate traffic

Although this method is similar to posting on discussion boards, it can also generate traffic for you.

Blogging has been historically one of the preferred marketing and promotion techniques, responsible for generating a countless flow of targeted traffic.

If you happen to have your own blog(s), you’re way ahead of the game. But even if you don’t have the time or the means to maintain your own, you can always contribute to someone else’s blog.

Just like discussion boards, find blogs that have content directly related to your business or niche. Frequent them on a regular basis and place valuable and informative comments whenever possible.

The advantage here is that there are no restrictions with regard to placing links or URL addresses within blog comments, within reason of course. If you get too carried away and use your comments solely as a means to blatantly advertise and spam, the owners can and will remove your posts.

Generate Traffic With Free Promotional eBooks

generate traffic

Creating and distributing free eBooks is a tremendous viral marketing technique. And the reason it’s so successful is simply that this type of product can be responsible for a substantial amount of targeted traffic.

That’s assuming the content of the eBook is valuable and interesting, something the average reader would feel is worth passing along to someone else. Once you know it qualifies in that respect, you can begin the distribution process with the aim to generate traffic for yourself.

The first step is to get your eBooks out to as many locations as possible. That would include eBook directories, download sites, such as CNET, and private websites that contain similar or related content.

You should also actively seek out website and newsletter owners and offer them a special deal. For example, you could customize the eBook with their business name and information.

You should also consider publishing eBooks that are created with a specific product or website owner in mind.

For example, let’s say you find a popular and high-traffic website where dog products are sold. You could contact the owner and offer to write a how-to eBook about house training a puppy. Or whatever topic the owner feels would be beneficial to their specific clientele.

To encourage the owner to widely distribute the eBook, it would be customized with their website or product information such as website name and URL address, product sales page, product ad, etc. And naturally, like any of your other eBooks, it would also include information about you and your website.

The goal is to create an eBook that’s geared toward one specific marketer who just happens to have a large subscriber or viewer base. That way, you both benefit from having the eBook distributed.

Whether it’s a free eBook or one that’s being sold, let the owner know the product you’re offering to create will be exclusive to them and only them. If they agree, stick to the deal and don‘t share the eBook with any other site owners.

Generate Traffic With Free Software Utilities

generate traffic

This is basically the same concept as creating and distributing eBooks. If you come up with a good idea for a software product or utility (i.e. mortgage calculator, calorie counter, etc.), hire a programmer through a service like or to create it for you.

Just make certain that you have them include information about your business and/or website. For example, you could have an “About” button included that displays your business name and URL address.

You could even include a brief ad or link to your mailing list or newsletter sign-up page. Whatever you feel is most beneficial to your business.

That way, any and all copies of the software that get passed around will lead back to your website. That amounts to great viral marketing and lots of free publicity. And that means more traffic, which is exactly what you want.

Business Alliances / Joint Ventures

generate traffic

Although these are commonly referred to as joint ventures, they are simply an arrangement between you and another party for the purpose of generating additional income or any other designated result, such as gaining new mailing list members.

No matter what kind of alliance you’re looking for, you need to conduct a fair amount of research before you approach anyone.

Start by determining exactly what you have to offer. Then search for websites, products, and businesses that would make for compatible partnerships. For example, if you’ve written a book on how to house train a puppy, a website that sells dog supplies would be a good prospect.

Once you’ve located a number of possible partners, you need to become familiar with their operation. That way, when you contact the owner, you can personalize the communication/email.

The more personal and specific you can make the email, the more likely the owner will take your offer seriously. So, it’s important to invest as much time and effort is necessary to gather information about your prospective partners.

And don’t be vague about what kind of deal you’re offering. Before you ever contact someone, decide exactly what you want and what you’re willing to give the other party, so that you can provide specific details for it.

If they’ll be selling your product, let them know exactly what the terms are and how much commission they’ll be making on each sale. If you want them to promote your product to their mailing list, tell them exactly what they’ll receive by doing so.

If you’re going to include their information in your eBook, show them exactly where and how it will be displayed. It’s important to do this before the project kicks off.

And don’t be afraid to give more than you get. This type of partnership is more about establishing a relationship that will reward you with additional exposure and traffic. The first time around, you might not gain as much as the other guy. But you’ve set the stage for future business arrangements.

Always think in terms of long-range benefits rather than immediate compensation. Putting together a one-shot deal isn’t half as beneficial as building a foundation that will bring in traffic and increase sales for an extended period of time.

Offer To Give Testimonials

generate traffic

Product testimonials and endorsements are a great way to get free publicity. Just write something positive and send it to the owner, letting them know they can use what you’ve written as a public testimonial (on their website, in their newsletter, in their ads, etc.).

But don’t ever write testimonials just to receive traffic. You need to genuinely be familiar with the product. That way you can be honest if someone should contact you personally and ask for additional information or confirmation.

And since this method is intended to gain you traffic for your own business, make certain the owner publishes your URL address in the testimonials before you even consider writing something.

What you’re looking for is high profile products on web pages that receive a substantial amount of traffic. Add your testimonial to that equation and you’ll gain considerable and valuable exposure.

Start A Syndicated Column

It doesn’t have to be an actual column. You could simply write tips, advice, or general information on a regular basis (daily, weekly, monthly).

Of course, it would be to your advantage to turn that content into an “official” column, one that could be used by owners of both websites and newsletters. Think about all the publicity and recognition you would receive.

It would not only include content that is valuable and interesting, it would contain your byline. And that would include your name, your business name, and your URL address.

Whatever the content happens to be, the idea is to make it possible for other webmasters to display it on their sites.

The following are two of the more popular and common methods (among others) used to distribute and share content.


Place the content in a separate file and then supply the JavaScript code which links to that file.


If the content was contained in a file called seo-tips.js, this would be the JavaScript that would be placed in the user’s web page code:

<SCRIPT language=”javascript” type=”text/javascript” src=””></SCRIPT>

The only problem with using JavaScript is the fact that only the code can be seen in the page’s source code. If you want the code replaced with the actual content – so that you can benefit from search engine optimization – you’ll need to use another method.

Server Side Includes (SSI)

This one solves the problem of not having actual content in the source code. When the web page is live, the code is automatically replaced with whatever content is in the file that’s been called up.

That means the search engine spiders see the content and not the code. And of course, that also means the web page will get credit for whatever text and/or keywords are displayed there, just like any other web content.

Taking it a step further, if you included a link somewhere in that syndicated content that led back to your website, and it was in the form of text that was keyword-rich, you would get credit for that valuable link. For each and every occasion someone else displayed your content on their web page.


If the content was contained in a file called seo-tips.html, this would be the SSI code that would be placed in the user’s web page code…

<!–#include virtual=”/seo-tips.html”–>

Unlike other HTML documents, the ones that are associated with SSI only contain the exact content and nothing more (no HTML, HEAD, or BODY tags).

The only drawback to this method is the fact that the page used for displaying server-side includes needs to have an .shtml extension. Since regular website pages don’t carry that extension, the server-side include won’t even display.

One way around that problem is to include the following code in the .htaccess file.

AddHandler server-parsed .html .htm

Once that‘s done, server-side includes will display on pages with .html and .htm extensions.

Of course, if there’s no .htaccess file, one would have to be created. And some of the people who want to display your syndicated content might not want to go that far. That’s why you need to offer the JavaScript option as well.

For more details about .htaccess and JavaScript, you’ll find some valuable information at JavaScript Kit.

Start Your Own Blog

generate traffic

These days, a blog that’s operated properly is considered one of the best methods for generating a great deal of traffic. Assuming, of course, that you even have the time and inclination to operate your own blog.

Let me tell you that it’s certainly not easy to start and run your own blog.

Statistically speaking, there are a lot more blogs started and abandoned than those that remain alive and active. It’s no different than publishing a newsletter. Perhaps seemed like a good idea at the time, but after a while, it just gets way too difficult to keep up and maintain.

For the most part, it’s a matter of providing quality content week after week, month after month. Unless you have little else to do or an endless supply of relevant topics running through your head, you might have trouble keeping up the pace as a routine.

However, considering the value and benefit of having a blog site, if there’s any way you can keep one going, it’s something you should definitely think about.

Share Your Blog or Website Content Through RSS Feeds

One of the most creative methods of getting traffic to your website is to share content through RSS feeds. What you do is supply other webmasters with content that contains links that lead back to your website.

The content can take any form you choose. It can be a list of article titles that are hyperlinked. It can be a list of article titles that each includes a brief description of the content contained in the article. It can even be the article itself.

If you operate a blog, you can share part of the content through RSS feeds but bring viewers to the website to read the rest of the post. The content you provide through RSS feeds is entirely up to you, depending on what type of content you have available. You also have to decide how much content should be included in the feed.

Some webmasters will be looking for “filler” while others will be looking for major content, such as complete articles. That being the case, any quality content you provide would be suitable for delivery through RSS feeds.

In Summary

  • What you need in order to achieve success is targeted traffic, people who are seriously interested in whatever information, product, or service you happen to be promoting.
  • When it comes to keyword SEO, quantity doesn’t always beat out quality. Fewer viewers who respond to a less competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.
  • The best traffic methods are ones you can set in motion once and still receive good results over an extended period of time.
  • The objective of SEO is to optimize individual pages for specific keywords. Viewers search for those keywords, find your page listed in the search engines, and subsequently, go to that page.
  • Choose keywords that are directly related to the content of a particular page, are widely searched for every month, and have little or no existing competition.
  • With pay per click, you can start receiving traffic right away, oftentimes within minutes of launching a campaign.
  • When writing articles, choose topics that are related to both a product you’re promoting and a targeted keyword that is associated with that product.
  • Submit articles to as many directories as possible. That will allow other websites and newsletter owners to use your articles for their content.
  • If numerous high-ranking websites are linking to specific pages on your website, and the links contain keyword-rich text, you’ll experience highly targeted traffic and a large thumbs up from the search engines.
  • Concentrate on gaining links from quality websites that already receives a large amount of traffic.
  • When you have your own affiliate program, you want an entire sales force of people who actively promote, market, and advertise your product. For that to happen, you have to make sure that they have everything they need in order to be successful.
  • Use discussion boards wisely, and you’ll gain a lot of benefits, both in terms of people getting to know you as an expert in your field and the traffic you’ll receive from links that are attached to your posts.
  • Find blogs that have content directly related to your niche. Frequent them on a regular basis and place valuable and informative comments whenever possible.
  • Creating and distributing your own free eBooks and software products can be a great method of gaining large amounts of targeted traffic.
  • Before contacting joint venture partners become familiar with their business so you can personalize the communication.
  • Look for high profile products on web pages that receive a substantial amount of traffic. Send the owner a positive comment about that product and let them know they can use what you’ve written as a testimonial.
  • Make it possible for webmasters to publish your syndicated content on their sites, with either JavaScript or SSI code.
  • Assuming you have the time to do it properly, operating your own blog can be one of the best methods for generating a great deal of traffic.
  • Supplying website or blog content through RSS feeds is one of the most creative and effective methods of gaining widespread viewer traffic.

The best practice is to always try and master any one of the above methods to generate traffic, before starting with any other. That being said, SEO should be a top priority even when you are deploying paid traffic methods. I personally do both at the same time to promote my blogs, courses, and eBooks. Also, always building more backlinks play a big part in my strategy to generate traffic.

Hope this blog helped you to understand how you can also generate traffic. If so, please be sure to share this post using the social media share buttons that are available on this page.

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Do you enjoy writing posts for your website or blog? If so, did you know that you can use your article posts as a way to earn money? This is also known as article marketing. In fact, you may be surprised at the number of options you have available to you.

So, what can you do with the articles you create? Honestly, you can do whatever you desire with them. Why? Because you authored the articles yourself, making you the legal owner. If you opt for outsourcing, make certain you get exclusive rights. Despite the fact that you have the liberty in deciding how you wish to use your posts, continue reading for a few handy suggestions.

If you are a website owner and have a published site, certainly include these posts to that site. This is suggested if you outsourced or created the articles that are similar to your website’s niche. Although any type of post will do typically speaking, keyword rich posts are always suggested. They get indexed by all the online search engines. This indicates that you might discover your site appearing on the front page of Google with relevant web searches from all around the world.

Articles that you wrote can also be used on a blog. What is nice about this approach is that blog site postings aren’t often expected to be too long. In fact, some readers choose blog posts that are around 500 words each. Many of your blog site visitors wish to read posts/articles that get right to the point. This can also indicate that you might divide a longer post into two or 3 different blog posts.

Article Directories

Articles can also be submitted to article directories. Sadly, this choice is often not considered, as some do not see it as a method to earn money. However, this can be a truly profitable form of article marketing. When you submit a post to a directory site, you get to include a link to your site or blog site. Other internet users could also share your short article on their site, with your links are still there to provide credit to the original author. This is a simple way to get the word out and increase your website or blog site traffic through a back linking strategy. Keep in mind the more traffic you receive, the more you are most likely to generate income.

Articles can likewise be added to profits sharing websites. These are websites where you are paid for submitting your articles online. You may receive a percentage of sales created through advertisement clicks or affiliate purchases, however you might also receive a set page view reward. This technique isn’t often the first that enters your mind, however you could surely take advantage of it. Keep in mind, it’s your article and you should try to get the most exposure out of it.

Finally, you also have the alternative of reselling your articles. You can develop your own site where your articles are made available for sale. This is a fantastic option if you can devote time to composing custom-made keyword rich short articles on a vast array of topics or you could simply employ an outsourced writer to help you. There are also online marketplaces where you can publish your posts for sale. This approach is simple and practical, but be aware of any high fees, as they can cut into your earnings.

So, which approach might be the best fit for you? It depends.

Do you already have a website or blog site published online? If so, post your articles to your website. Your readership would love fresh material and they would keep coming back for more.

Sending your articles to online directories is a great way to create traffic for your own site or blog site. While you don’t earn money for using them, the traffic produced can create profits for you. As for how you generate income, it depends on whether you are offering anything for sale or depending on advisements such as Google Adsense or both.

Using Revenue Sharing Sites for Article Marketing

Revenue sharing sites are also a good option for article marketing, however only if you wrote the articles yourself. Many people would consider outsourcing the writing work. If so, double check all outsourced articles before taking final delivery. In fact, you need to do this regardless of your intended use. Make certain the articles are genuinely distinct. One thing to remember about revenue sharing sites, some will prohibit you from submitting plagiarized material, even if you didn’t know it was acquired from an existing source. In fact, that leads to a very crucial point.

If you are provided the chance to choose between composing your own posts and outsourcing them, doing the work yourself is always considered best. Outsourced articles can be nice, however your name and track record are on the line. Make certain all articles are composed with quality and individuality.

Article Outsourcing Dos and Don’ts

Whether you want to resell your posts, add it to your website, or submit it to article directory sites, you might find the task of article marketing to be more than you can handle at times. If that is the case, you should consider outsourcing your work to an expert freelance writer.

As terrific of an idea of outsourcing may seem, it is very important to know what you are doing. There are numerous methods for you to benefit from using outsourced articles, but you can likewise lose money with them as well.

If you are seeking to outsource your article writing projects:

DO make the effort to find a quality author. There are numerous writers looking for work online, many very actively. Keep in mind, however, not all authors produce the same levels of quality content. To improve your chances of making money with outsourced article writing, ensure you hire a good writer, who will get the job done the way you need it to be.

DON’T employ a writer without first asking to see some recent samples. As previously mentioned, you need to work with an expert writer who is known for producing quality content. How do you understand they are a good author? You should be able to tell by reviewing some samples of their work.

DON’T pay too much money for material you understand is or will be bad in quality. That is why it is very important to demand earlier samples of their work. If you want to employ an author based solely on rates, know that you may have to improve their articles or make numerous corrections by yourself.

DO tell your outsourced writers what you want and expect from them. If you have a particular function for the articles, such as if you want to post them on your site, tell your writer precisely what you want and require from them. This is the best method to get quality content that you could eventually benefit from.

DON’T assume your author automatically understands what you need. Likewise, do not presume that everyone will ask you questions. Some writers see asking a lot of questions as a trouble or a signal they do not understand what they are doing. Don’t provide your outsourced writer a chance to make any mistakes; provide them with all the needed information ahead of time and make sure that they understood all of it before they start.

DO try to select a native speaker. This might trigger some controversy. Yes, lots of writers can speak and compose in several languages, but the quality might not be as high. Nevertheless, due to various living wages around the world, a writer from another country might be willing to work for a lower rate.

DON’T assume that you are provided with fully original articles by your writers. Yes, you may have ordered for one hundred percent unique articles, but that does not necessarily suggest that you will receive them. Really professional writers will never copy work from another author, however is always best to verify this ahead of time.

DO look for plagiarized work prior to processing a payment. There is absolutely nothing worse than realizing that you were scammed. That is why you need to analyze the originality of articles prior to you taking final delivery. When you have verified that your outsourced articles are original, i.e. through sites such as CopyScape, you can then approve the payment.

DO inform your writer that you want exclusive rights to the articles. Although this falls under the classification of informing your writer what you desire and get out of them, it is very important. If you plan to make money from article marketing, all articles absolutely need to be originals. If your writer offers your articles later on to someone else or utilizes them for his or her own individual use, you might fall victim to duplicate material.

Use an Article Spinner

In order to avoid some of the pitfalls mentioned above, my suggestion is to use a professional grade article spinner. Once you are satisfied and get delivery of the article from the outsourced writer, spin the article to make it 100 percent unique beyond any doubt.

This way, even if the outsourced writer might have copied some parts of the article from elsewhere, your newly spun article will become unique. This is also true in case the outsourced writer rewrites the same article for any of their future clients, it would be very different from your final re-spun article.

You can find my recommended article spinner here.

How Article Marketing Can Create Sales

Do you sell any products or services online? If so, you likely face a lot of competition. Lots of individuals and business are trying to profit from the internet and its popularity. So, how could you ensure that you see a consistent flow of sales? By relying on posting value driven and keyword intensive articles, known as article marketing.

As great as it is to hear that you can increase your sales with article marketing, it is necessary to understand that not just any article will do. To please everyone, you must create keyword abundant articles. Your posts will require to be pleasant to read for your website visitors, however at the same time they need to likewise be friendly towards the online search engines, such as Google, Yahoo, and Bing.

Speaking of search engines, they are one of the many ways that article marketing can help you make profitable sales. When you have keyword rich posts on your website, interested readers could quickly find that site just by carrying out a basic web search. For example, do you sell an eBook that shares tips for selling on eBay? Use a keyword research study tool (i.e. Google Keyword Planner) to determine what internet users are looking for related to this topic. You might find that they are looking for “things to sell on eBay,” and general information on “how to earn money selling on eBay.”.

You would need to include these and other appropriate keyword phrases throughout your sales page and the eBook. If properly done, you will find your website appearing at the top of the relevant internet searches. This indicates that an individual trying to find details on how to sell things on eBay, might see your eBook available for sale right away. With a good online search engine ranking, you should see a constant variety of sales, specifically if you are offering a good product or service. When it comes to selling an eBook on eBay, you want your website to be seen initially, otherwise searchers might discover similar sites where similar info is perhaps shared free of charge.

Traffic from online search engines, like Yahoo, Bing, or Google, is referred to as organic traffic. In addition to creating natural traffic, articles can likewise generate referrals. This is when another site refers readers to you. Those websites can be a post directory or an accompanying blog site you operate. Whichever approach you take, make certain to include a link back to your site.

If you opt for using article directories, select those that give out usage rights. This indicates that other web users are allowed to use your articles. Such articles could be posted on their own website or blog site, as long as they leave all of your links intact. While you may have concerns about others using your posts free of charge, there are actually benefits to doing this.

It is an excellent method to get the word out about your site and your sales pages. However, if you ever find your posts posted online without your links, ask to have them removed right away.

If the services or products you are selling is brand-new, you may wish to generate interest by developing press releases. Prior to creating your own or before outsourcing to a writer, know one thing of great importance. Articles can also be utilized as press releases. Unfortunately, many people select to work with press release writers instead. This is fine, however did you know that it can cut into your profits? Most writers charge more for press releases. Instead, tell your writer exactly what you want written in article format.

If you are unveiling an eBook that shares eBay selling pointers, have your writer summarize how you can make money selling on eBay and the importance of familiarizing yourself with moneymaking tips and techniques. Then, have them introduce your product. With this technique, you basically get a press release without in fact having to pay for one.

As highlighted throughout, there are a variety of ways that article marketing can help you create sales. What is distinct about articles is that they can create traffic and sales for you for many years to come. As long as a article is posted on your website or somewhere else online with a link to your products, you will see a steady number of sales, even years down the road.

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Instant Grammar Checker - Correct all grammar errors and enhance your writing.


Blogging Your Way To Profits -

Blogging has been the tip of the spearhead of content marketing since many years now. In fact, so many bloggers have been able to monetize their blogs enough to make a full time and predictable income year after year. I personally realize that I should have started this blog site a few year ago and not put it off for later.

As you may be aware that there are many aspects of blogging. To keep in line with this site, I will focus more on the online business aspect of blogging and how you could generate and optimize your income from blogging. Naturally, your results based on my recommendations will vary based on so many aspects of your own efforts and general online behaviors of your readership.

I tend to break up any blog content into two different categories. They are ‘news’ and ‘evergreen’.

Blogging content as news

With these types of blogs, I do not mean to only imply where mainstream news is presented as news blogs. It could also be any variety of activities which are reported in the blog for people who may be interested in that topic. These type of news blogs are mostly on current events and will wear out its popularity in a relatively short period of time.

Often you could find bloggers offering the details of their day to day experiences such as having an English breakfast in the morning in a specific café overlooking the beach area. This would be considered news to the interested readership who may be following that particular blogger on a daily basis.

People often tend to also write similar types of blogs of their pets, travels, new tech they just bought, shopping, making new friends, graduations, etc. You could also find people blogging about a specific news event and adding to it their point of view or expertise.

So, news type of content blogging usually highlights the blogger who is sharing his/her experiences. Or it revolves around a specific topic, such as ‘Life in London’. More than often you may also come across blogs which combines both these aspects, such as ‘My life in London’.

One advantage of such type of blogging is that you should hardly ever be stuck for any subject within the topic to write on. There is always something or another happening to write about. These blogs are usually not very long and around 500 words with some pictures and/or short videos.

Evergreen content for blogging

Evergreen content is quite the reverse spectrum of the news type of blogging. Such type of blogging aims to retain the popularity of the content for a very long time, perhaps even a few years.

The inherent strength of evergreen content is that they remain relevant to the interested readership for years to come. These types of blogs are always written to wrap around a specific niche in mind.

Once a niche is selected, various blogs are then written highlighting many specific aspects of that niche. For example, the niche can be ‘soccer’. The blogs written around that niche can be rules of the game, popular clubs, tournaments, worldcup events, etc.

These blogs will tend to be longer and more detailed with all the relevant information. For example, a blog about worldcup could mention the biggest worldcup years, background on the organizers, some of the host country demographics, specs on many key stadiums, pictures of the approved soccer balls for the event throughout the years, some of the legendary players over time, highlights of some historical games, etc.

The recommended length for such types of evergreen blogs are at least 2000 words. Pictures and videos are also encouraged to make the posts even more engaging.

Others have categorized evergreen content further as response posts, cornerstone posts, etc. For the purpose of this post, further classifications of the evergreen content in not necessary and is fully covered on how to monetize them.

Monetize your traffic

Monetizing the traffic to the blog site should be a major target for any blogger.

For the news type of blogging sites, this usually would not amount to much over any length of time. There would surely be a flurry of visits/traffic initially over weeks or even months, if it is a popular blog site. Hence constantly marketing the site, usually with paid traffic, would need to be a daily and ongoing activity. Monetizing the traffic nevertheless should be part of the income strategy.

On the other hand, evergreen type of blogging sites tend to receive less traffic on the short term but should generate a substantial amount of traffic over time. My recommendation to at least start out with 10 well written and detailed posts (over 2000 words). Keep on adding to them over time as you move forward.

Monetizing through Affiliate Marketing

All bloggers are recommended to have an affiliate account with Amazon has a very good affiliate program for which anyone could sign up for from anywhere in the world.

The best thing about Amazon is that any blogger could find at least some products related to their niche and subjects. Hence, they could share a link (or multiple links) out to Amazon from all posts they write regardless of the subject.

Of course, depending on your niche, you could readily find more affiliate programs to join and promote through your posts. Your profits could vary greatly depending on the affiliate program(s) you choose to promote.

Affiliate Marketers -
Affiliate Marketers –

Some popular affiliate sites are ShareaSale, Clickbank, JVZoo, CJ, Admitad, etc. There are many affiliate advertisers available through these sites for you to select and promote.

Both evergreen and news content writers can benefit from promoting selective affiliate links in all their posts.

Monetizing through your own products

It is always recommended to have your own product(s) to promote through your blog posts. At the starting phase, this maybe too involved and expensive of an option for you. However, this should most definitely be a part of your long term income strategy.

Your own product could also be in the form of a service which you could provide. For example, if your niche is ‘antiques’ you could offer an ‘appraisal service’. As long as your offered service is not too alienated from your niche and post subjects, it should be fine.

As for products, it can either be an information product or even a physical product. In some cases, you could even further plug in a service to your offering as well. For example, if your niche is about ‘pianos’, your info product could be ‘How to select a piano’ while your physical product could be a ‘piano polish’ and finally you could offer a ‘piano moving service’.

This sort of monetization is also recommended for both evergreen and news content writers. However, this method is easier to monetize for evergreen content writers.

Combine all options

Your goal eventually should be to be able to monetize your overall blogging site from all the options presented to you above. Of course until you have your own products to suit the purpose, you should lean heavily on your affiliate promotions. For example, at the end of every post, you could surely recommend a book or product on the post subject from Amazon.

What about doing SEO?

The key element to monetizing your traffic is indeed through SEO or Search Engine Optimization. If done successfully, this fact alone will drive all the traffic you will need to your site, especially for all evergreen content. The best part of it is that you can get all that traffic to your site at free of cost!

So yes, learning proper SEO techniques with the aim to promote your blog site should be a paramount task for you. Getting a certain volume of free traffic, also known as organic traffic, could potentially vault your site to the number one position in the search results for specific keywords related to your niche.

Of course if you have the budget for it, by all means you could do paid campaigns to boost your traffic much sooner. However for the sake of efficiency, I would recommend to have someone professional to optimize your blog site for SEO, so that you do not waste your time and hard earned money.

Planning your SEO in general actually starts even before you launch your site. It starts at the time you are selecting your niche. Simply visit Google Trends and type in the niche you wish to work with. Based on the popularity of that niche/keyword vs. the level of competition, you will need to finalize your niche to work on.

You could even type in your blog subject lines there to get a feel for demand. Ideal would be to select niches and subjects with higher popularity vs. low competition. This will ensure that you will quickly climb through the search engine ranks and eventually establish yourself as a subject matter expert in your niche.

Do keep in mind that doing SEO for organic or free traffic is a long term strategy. You will not be ranked overnight by any means. For example, it will take at least three to six months for your new blog site to even get ranked. If you are blogging evergreen content, you should see a steady rise in the rankings after that initial period.

So many people do not seem to understand this fact and simply give up blogging before that initial period of six months.

Which blogging platform should I choose?

Just to let you know that I am extremely partial towards This particular site was built on the WordPress platform.

WordPress logo -
WordPress logo –

The very first reason being that I am not a coder or programmer. WordPress does not need me to code anything for me to start and operate my blogs.

Secondly, there is usually a plug-in available for just about any additional functionality anyone may require for their blog. For example, anyone could sign-up to receive my newsletters at this site and be automatically be included in my third party newsletter emailing service. I did this using only a plug-in where zero coding was required.

WordPress is also inherently very Google SEO friendly. This platform was designed to be as such. This fact is certainly a key consideration for me when I was starting out. I also do not have much time during the day to do any intensive marketing for my site. However, I do use an additional plug-in to be even more SEO friendly. You can also choose from several user friendly SEO plug-ins, if you choose to use WordPress.

There are also zillions of themes to choose from when setting up your WordPress site. You can also change these themes at a later stage simply at the push of a button.

Getting support from WordPress is also very easy and available. WordPress offers a wealth of documentations to address any common concerns. Further, if you require any programmer to assist you at any time, there is an arsenal of freelancers for you to choose from any popular freelancing sites.

Over 25% of all websites in the world are in fact WordPress sites. So the platform is not only blogging friendly, but can be purposed for just about anything.

Of course there are other options available which have their own merits. I would recommend for you to look into these other options as well to suit your needs best.

What about hosting?

Many people fail at this and usually end up choosing a cheap hosting option to start out with. Nothing is actually wrong with selecting a cheaper hosting company but you should do your due diligence before selecting your hosting on price point alone.

Your site’s down times and loading speeds will certainly affect your search rankings. This will in turn affect your revenue adversely. So, the money you had thought which you had saved in hosting will in fact cost you a lot more in the long term. It’s always wise to select a good hosting company right from the very start.

Very important to track your links

Another important thing most bloggers skip doing is that they do not track their links. These are all the links to your products, your affiliate links, funnels, etc. Unless you track the performance of your links, you will not truly understand how your readership is reacting to our offers or promotions.

Track Your Links -
Track Your Links –

You definitely will need to replace your non-converting or low performing promotions with newer and better ones. Constant monitoring is needed to weed out the weaker promotions in order to maximize your profits from the same number of site visitors.

For example, you need to know why some people who are clicking on your affiliate link to get to the affiliate landing page and ultimately are not converting. If you would know this information, you have some choices to explore. In this case, it would seem that you had warmed them up enough to the offer for them to click the affiliate link but when they come across the affiliate landing page, something or another prevents them from buying.

Your choices could be to change your link to a different yet similar program, rewrite your content to explain the offer more or request assistance from your affiliate partner to give you a more customized landing page (otherwise known as co-branded) to encourage your readers better, etc.

So you can see that much potential income could be missed out on, IF, you do not do link tracking. Also, without such tracking, you are simply burning through your traffic and leads without any desired level of conversions.

I hope this post will help you to boost your profits from your blogs. I welcome any questions or comments you may have on this post.

For my recommended book at Amazon on blogging for profits, please click here.

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Online Advertising -

Online advertising campaigns are the best ways to gather leads and scale your business fast. It can target extremely localized to global reaches based on your intent. But please understand that all online advertising mediums are not the same.

Based on the type of your business and the type of ads you wish to use for promotions can yield different results on various advertising campaigns. Also, your budget often plays a major factor on where you wish to advertise your products or services.

As I am an online business entrepreneur, I will stick to the online advertising mediums and how to eventually generate substantial profits from them in this post, as appropriate.

Generally speaking, you will hear of the two major online advertising platforms as Facebook and Google. Frankly speaking, if you could master these two platforms, you will need to look no further. Having said that, other platforms include YouTube, Pinterest, Instagram, Reddit, Craigslist, etc. You could also have a look into my previous post on paid and free traffic sources.

I will proceed to discuss only Google & Facebook here as I feel these are the most relevant platforms to facilitate the purposes of this specific post on mostly paid online advertising sources.

My preferred online advertising platform of the two has always been Google. This is because that any ads which are shown only based on the search results for keywords which anyone would be searching for at any given time. Hence, all the ad campaigns should be designed with specific keywords in mind which best serves your purpose including your budgets.

I am sure you have guessed it already that the keywords would then be a major consideration for your budgets. Also to note here that the same keywords would have different costs associated with them at various different geographical settings. For example, the same keyword ‘insurance attorney’ would have different costs for USA, India, Brazil, Nigeria, etc.

I believe you get the point. The lowest a keyword could potentially cost would be $0.01, however this would be highly improbable.

There are also several other factors which impacts the costs, but I will address those in a future post in details. Google is also revamping their advertising platforms and services. Let me run through the key points of these changes for the purpose of clarity.

Online advertising changes with Google

Google launched AdWords nearly 18 years ago with a simple goal, to make it easier for people to connect online with businesses from which they are looking for any products or services. Anyone searching for even simple things like car detailing shop, pet care facilities, drawing supplies, organic foods or even for a service like a lawn mowing services gave Google an opportunity to deliver valuable ads that were actually useful and relevant at that specific moment. That type of an idea was the start of their first advertising product which led to the ads business Google offers today.

Needless to say that a lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats.

Advertising on Google has evolved tremendously as well. From helping marketers connect with people searching on Google and by helping them to connect at every step of the consumer journey. As the opportunity to engage consumers has grown and become more complex, Google is always trying to match the momentum by simplifying their products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.

That’s why Google is now introducing new brands for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands reflect all of the ways that Google could help advertisers connect with consumers and make it easier for advertisers and publishers to choose which products are right for their businesses. Further as a part of this move, Google is releasing new solutions that would help advertisers get started with Google Ads and drive collaboration across teams.

Google AdWords is becoming Google Ads

The new Google Ads brand represents the full range of advertising capabilities which Google can find today on and across their other properties, partner sites and apps to help online businesses connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.

Google Ads -
Google Ads –

For small businesses specifically who are not doing online advertising at the moment, Google is introducing a new campaign type in Google Ads which will make it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting, so that they can stay focused on running their businesses at all time.

Stronger collaboration with Google Marketing Platform

Google is also enabling stronger collaboration for enterprise marketing teams by unifying their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.

Already some marketers have remarked that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps online businesses to achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and to optimize digital media and customer experiences in one place.

As part of the Google Marketing Platform, Google has announced Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. Google will share more details about Display & Video 360 in time.

Google Ad Manager: A unified platform

Google recognized that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, Google has been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name, Google Ad Manager.

Google Ad Manager -
Google Ad Manager –

With such an evolution, Google is rather excited to do even more for their partners by earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and also in any which way the advertisers are looking to work with them.

Transparency and controls people can trust

Google knows what the media and technology advertisers and publishers choose to use will impact the relationships they have with their customers. Google’s commitment is to ensure that all of their products and platforms set the industry’s highest standards in giving people transparency and choice in the ads they see. For example, Google recently announced new Ads Settings and expanded ‘Why this ad?’ across all of their services, and almost all websites and apps that partner with them to show ads.

Even after launching these new services, I am sure they will keep on optimizing them for a while to better serve the customers and partners.

What about online advertising with Facebook?

As with many online business professionals, I share a very similar view with Facebook ads. Success with advertising on Facebook will primarily depend on geography. If your target country or geography has a very high level of users who accesses Facebook on a daily basis, only then you could expect the best results with Facebook advertising.

Online Advertising with Facebook -
Online Advertising with Facebook –

If you do this research within the Facebook Ads Manager, the number you will see there is the number of total users for that country or area. You should do this research independently to get a clear idea of how many active daily users there are for your particular country or area of interest.

Unlike Google, whereas a person maybe actively searching for your product or services, Facebook will actually display your ads to people who may fit your preferred demography, location, affinities, etc. So, it is possible to cover a very large segment of targeted people without achieving the desired results.

Also do keep in mind that Facebook is a social network whereas people in general are logging onto it to do some socializing. Running across any ads will need to be a highly compelling experience to jerk any immediate reactions out of them. Most ads Facebook users come across are simply ignored.

Although what I am saying about Facebook ads may seem a bit negative, that is not my intention here at all. I am simply trying to point out that both Google and Facebook are the most viable online advertising platform while both demand a very different mindset to create and implement any ad campaigns.

Also to consider that you could have some very good options for you to use in Facebook in addition to having your own website to promote. You could create fan pages in Facebook for your business and post your offers there for others to see and engage with.

You could also create or join groups where you could not only promote your own business but also see what your peers are doing to promote their businesses. Your groups can be moderated as you may wish to and even decide who can join or not.

With your fan pages and groups, you can create or even reinforce your brand easily at a very personal level with others. But do keep in mind that I had mentioned earlier that this is a social network. So, the more socially you can engage with your audience, the better the results will be.

Aside from creating and promoting your ad campaigns in Facebook, you could also promote the individual posts you may create in your personal page, fan pages or in your groups. You may even get many free promotions out of all this if others are willing to ‘share’ your posts. This would be the ultimate form of success in this form of online advertising in Facebook.

What should be the key target for your online advertising campaigns?

I recommend to encourage for any of your ad campaigns to sway your audience to click on to visit your own website or offer, away from Facebook or Google. This should be the desired end result even from your Facebook fan pages and group activities.

Ideally, you would want anyone who clicked on your ads or posts to go to your landing or squeeze page. This landing page is not to be confused as the home page of your website. I have a detailed BLOG on how to go about creating a landing page here.

As explained in details, all landing pages are designed for a singular purpose which is to get the visitor to take action on your offer immediately. This action could be anything from downloading a free e-book, getting a cool infographic, trial software, any type of a purchase, limited time access, etc.

Also make sure to use a very good hosting company to ensure maximum up time of your site or landing pages. Otherwise your ad revenue will be wasted by sending traffic to a page which may be down at times.

Never forget to do this

The most important part is to get your prospects to enter their email addresses in your capture form before the action in the landing page is completed. These email address are then entered into your email list or sales funnel at the back end. Naturally, you will need to have the sales funnel setup and active beforehand.

An email autoresponder will work in tandem with your sales funnel to run your email campaigns to do all future marketing and selling to all your subscribers in your email list over time. A dynamic set of emails need to be in your funnel which will offer value to your subscribers in return for their decisions to purchase your products and services.

The back end is where your profits are

Surely you have understood by now that your initial online advertising campaign in Google or Facebook should be an enticing offer which would only need to get them to click on the ad to get them to your landing page.

Once there, the full details of the offer is found with sufficient prompt to take action immediately. Keep in mind that this action is not any big ticket sales. The action they may take is intended to convert them from a cold prospect to a warm lead.

The big ticket sales start to happen from your compelling offers in your sales funnel, which your leads will receive in their email inbox. I can’t stress enough of the importance of a good sales funnel.

You can pick up a free book on how to create the best sales funnels here. In this book by Russel Brunson himself, you could find all the steps on how to strategize and implement a high converting sales funnel.

What about webinars?

Another popular way to generate leads are by holding webinars. In fact, it’s the rage these days for many successful marketers. Of course, you will need to have already created some familiarity of your brand, products and services to get the optimum results from your webinars.

You need to certainly market the webinars through online marketing campaigns.

webinars -
webinars –

Please do not confuse a webinar with a ‘Facebook live’ session or ‘watch parties’. Webinars must be done professionally in a feature rich environment where your brand value is being represented by a live person who is speaking to all prospects directly.

Your live webinar attendees should have the capability to interact with you directly. This is very important for a Q&A segment usually towards the end of the webinars. Besides just answering questions, you should be able to send across screenshots and active links for your attendees to opt-in to your offer right away rather than later.

It’s always best to have the capability in the webinar system for prospects to opt-in with their email addresses during the webinar in exchange for any services. You could verify all opt-ins in real time and start to build rapport with them before ending the live webinars.

The recordings of such professional level webinars could also be marketed afterwards , i.e. your fan pages and groups, to continue the campaign to generate even more leads.

My recommended webinar system can be found here. You will get access to this high converting webinar system and test drive it for yourself to explore all the features for absolutely free for 60 days!

I hope that I was able to provide the idea of a basic road map for online advertising campaigns and how to completely execute a sales campaign.

Is all this a lot of information to explore? Yes.

Is it a lot easier said than done? Yes.

But consider this. You will need to master all this and more in order to make a steady stream of unbound profits from your online business. So, it’s certainly worth it for you to allow yourself the time to learn this entire online sales process from online advertising to finally making predictable and generous profits effectively.

If you found this post to be of some use to you, please take the time to share this post with your friends and also subscribe using the form below to receive all our updates, subscriber rewards and freebies delivered to your inbox.

You can also join my Facebook Group here.

I do recommend an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day assisted by proper support groups. No prior experience necessaryClick here for the details and a video outline of the program.

Please also take the time to visit the sponsor of this post by clicking on the video below.


How To Do Email Marketing -

Email marketing strikes some people as “old-fashioned.”  More fashionable options like social media and mobile marketing get all the attention these days, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever.

Why? Because it moves the conversation about your business or information product to a more personal environment — the inbox.

In fact, many of you probably started to read this BLOG from my emails delivered right into your inbox as my premium content. The email will ultimately lead you to finish reading the full content in the BLOG page at my site.

The email inbox still happens to be the #1 preferred channel for permission-based content marketing, by a wide margin, over social media, direct mail & paid search. Email provides you the most direct line of communication for conversion to sales, and smart online marketers have no intention of giving it up any time soon.

Email Marketing Fact

With an ROI of around 4,300% (according to the Direct Marketing Association), email marketing almost pays for itself. Direct mail campaigns cost, on average, almost ten times more.

5 Strengths of Email Marketing

  1. Email marketing is still the most cost-effective way for promotions
  2. By consistently offering valuable content, you could build loyal followers
  3. More followers would lead to repeat traffic through referrals and word-of-mouth
  4. You can track email data easily and watch your response rates as they climb or fall
  5. Higher engagement means higher conversion rates that boost your bottom line

On the flip side, the percentage of permission-based messages that are trashed by email service providers is very high, and spam filters seem to be getting smarter every ongoing moment.

Sure, we’re all familiar with email newsletters that tends to waste our time, pitches that annoy us, and are simply downright spam.

Those never work but plenty of people are toiling over them.

What does work is a value exchange system — your valuable information for your prospect’s valued time.

Your subscribers need to know that they can trust you … that you’re not a soulless self-promoting spam-bot. You ultimate aim is for your readers to dig through spam filters, complain to their email providers, and do anything they can to make sure they’re getting your content.

Good email content deepens your relationship with your audience through:

  1. Effective subject line writing, to get your emails opened
  2. Speaking to your audience in a distinctive voice to get your content read
  3. And delivering quality, niche specific content your prospect needs and would willingly share with others.

All good email marketing campaigns will always need to include good subject lines. The subject lines are just as important, if not more, as titles of any BLOG posts. They need to be compelling enough to get the prospect to open the email to read it instead of simply deleting the email before opening it.

Give the subject lines good enough consideration and not simply put something together at your whim.

Best Practices for Writing Subject Lines

  1. Try to include a number in your subject line to significantly increase your email opening rates. This follows the same logic as including numbers in any BLOG titles. For a better understanding of this, you can have a quick read of one of my previous BLOGs on this.
  2. Keep it short and to the point. Long sentences as subject lines will certainly result in fewer opening rates. This is primarily due to the fact that almost 50% of all emails will be viewed in mobile devices. Best to have subject lines which can be viewed in full in all types of mobile devices.
  3. Depending on your email topics, research the automatic spam trigger words and avoid them like the plague in your subject lines. Even though your content might deliver some awesome value, it will never be read if the email ends up in the spam/junk folder.
  4. Do not use any ‘clickbaits’ in your subject lines. Such clickbaits may get your emails opened only once and then will be flagged as junk emails. You do not ever want your prospects opening your emails for the wrong reasons. Misleading your prospects will only cost you.
  5. Likewise, do not use your company names or brands in the subject lines. You want to use the limited amount of words in the subject lines to make the value of the content more apparent. The value you offer should always be the primary driver of your email marketing campaigns.
  6. Recent studies show that using any emoji in the subject line will affect your prospects in a positive way, hence will increase your open rates. But no need to over do it either. Around 1-3 emoji should be enough.
  7. Never use all caps for your subject lines. You may feel that using all caps will make your subject lines stand out, but it’s rather quite the opposite. You would be grabbing for attention in a negative way. Rather, using title case in your subject lines will deliver you the desired results. Psychological studies show that title case denotes authority.

How should you structure your content in email marketing?

All successful email marketing campaigns have a unique aspect to them. The content is structured in a specific and personal way with the aim to engage the readers to consume the content within a seemingly short duration.

My suggestion is to break up the content into three separate parts.

  1. Right at the start, you will need to establish yourself as an authority on the content you are about to offer. Even your personal experiences, and not strictly academics, could make you an authority on the subject. Tell your story and make the content relevant to you. With a commitment to building a relevant and targeted email list, you should always deliver the authority and trust to your expectant list, and develop a long-term conversation that eventually grows your business and personal brand.
  2. For the next part, establish an opportunity for the readers to connect to the content at a psychological level. This is usually done by asking certain relevant questions? Such as, ‘How would an extra $2,000 per month affect your life?”. Naturally, the answer will be different for everyone while you knowing that all of the answers will be on the positive side.
  3. To wrap things up in your email, you will need to finally allow the readers to make a decision based on the breadcrumbs you had already laid out. This is very important for you not to not appear as leading them somewhere. They must consciously make the decision and fully own the outcome of it.

The tone of the email is preferred to be of a casual nature. Just because you need to establish yourself as an authority doesn’t mean that you will need to sound as one. Your casual tone would relax the prospect enough to make any spot decisions.

So you could get the idea that your email copy needs to be highly logical and laser focused on a singular idea. Too many speculations would only dilute any desired results. Short, sweet and simple is the recipe for success to winning copywriting for email marketing.

For a comprehensive set of sales letters, email scripts and webinar slides content written for you, which you can fully customize to suit your needs, click here.

Important Tips for your Email Marketing Campaigns

  1. Speak to your prospect as a person and not a group. This means, use only first person grammar and vocabulary when composing your copy for the email. Do not make your copy seem generic and was made to address a group of people in general. Often enough, even I receive emails which I can tell very clearly that it was repurposed from another campaign.
  2. Speed is the key. Starting from your subject line, have direct and logical track to cover all your intentions of your email. Deliver the value early on backed by direct logic. I don’t mean here for you to rush anything, just take care not to meander off into too many branches and keep on skirting the real issue at hand. Remember to always keeping it short, sweet and simple.
  3. To put things into perspective, your prospect is what legendary copywriter Robert Collier calls “the man on the speeding train.” We see something shiny through the window as we speed through the massive clutter of the social media landscape, but we don’t look for long because a new thing is already in our periphery.
  4. Your offer must be relevant to your audience/prospects. If you are marketing orange seeds to a peach orchard, you would be clearly in the wrong place. The same applies to not being relevant to your prospects, regardless of how valuable you may feel your offer is.

Similar to the tone being of a casual nature, the copywriting must be done in a very easy to read manner. Go through and re-organize your copy several times before finalizing. Easy reading equals shorter time spent and quicker decisions. This fact also reinforces your authority factor.

Some quick copywriting tips for your email marketing

Repetition: Repeat but don’t be repetitive. You could make your point in several ways.

State reasons why: The psychology of ‘because’ primes your audience for action.

Social Proof: The driving nature of acceptance and belonging.

Comparisons: Use of metaphors, similes, and analogies that relate to things generally accepted as true.

Agitate and solve: Describe the problem, then offer your solution.

Prognosticate: Give a glimpse of the future based on practical insights and/or case studies.

Go tribal: Give your prospects an exclusive opportunity to be a part of something great.

Address any objections: Do your research so you know your audience’s objections before they do.

Storytelling: The easiest way to sell anything is to tell a great story, your story. Legendary Marketer named David Sharpe affectionately calls this ‘story-selling‘.

Quick email tips for your email marketing campaigns

  • Capture your opt-ins with a prevalent and strategic email sign-up on your website (double opt-ins are the safest)
  • Automate your email newsletters with a proven autoresponder
  • Write irresistible email subject lines that can’t be ignored
  • Use the language of persuasion, but keep it simple
  • Be conversational and relatable
  • Tell a great story
  • Study your audience and know your targeted niche and demographics
  • Make sure you are offering more than great value in exchange for prospects’ time
  • Create email content that is succinct and easy to digest
  • When you build trust by offering valuable content, you turn your audience’s precious attention into long-term interest that drives repeat traffic

Any good autoresponder lets you create defined sequences of emails to send to your readers. The millionth subscriber would surely have the same experience as the first.

This means that no matter how busy you get during the week, your new email subscribers are always well taken care of. Your list will always be served at your pre-set sequence.

It’s also a very good idea to ask the email recipients to whitelist your email address by simply adding it to their contact list. You have nothing to lose by asking them and everything to gain. You should ask this several times in the emails your autoresponder will send over time in order to reinforce your request.

Growing your email marketing list

Your growing list is the lifeblood of your email marketing campaigns. You need to truly understand what will trigger a prospect to give you their email address very willingly. Ethical bribes such as free e-books, podcasts, special reports, infographics, etc. has always worked with varying degrees of success.

You can download a PDF with fill-in-the-blank type of 45+ email marketing templates here.

When you build an ongoing relationship with your audience (and email subscribers in particular), they are the ones most likely to help you build long-term income:

  • Your subscribers are the ones who have the strongest foundation of trust with your content.
  • Your subscribers will still be there even if you run into snags on your website (like getting hacked, or penalized by Google).
  • And your subscribers will become the bulk of your buyers, whether it’s now, or sometime in the future.

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

Start the course now

Your subscribers or commonly referred to as your email list is truly the most valuable asset you can build, over time, for your online business. When you focus on getting your audience to sign up for your email list you are in fact ensuring a far higher rate of conversion for your services or products.

But the question is that why would anyone sign up to your BLOG or website?

The simple answer is that they would need to see a value in joining your BLOG or website. This value needs to be strong enough not only to serve their needs, but also their egos as well. Hence, in addition to the value, offer them some social proof as well. If you are a large subscriber base, posting the number of subscribers can be a very good form of social proof.

If you are just starting out, showing a large number of subscribers would be a problem. However, I offer a few suggestions for you:

  • Using testimonials in your signup area. Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave these testimonials in your testimonials page, rather put them where people need to see them to create maximum impact.
  • If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. Perhaps your number of monthly visits is reasonably impressive, make that prominent. If you have a good Twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
  • Use exclusivity. In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
  • Use social media. Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got good stuff.

Email marketing is here to stay

At a time when content marketing over emails is as prevalent as ever, its power is hard to ignore.

According to recent marketing surveys:

  • 8 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.
  • 70% of us make use of a coupon or discount we learned about from email.
  • Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Every single minute, some 170 million emails are sent by an estimated 3.6 billion accounts worldwide, and around 100 of those may land in your own inbox every day.

You can also find a good book on email marketing available at Amazon here.

If you found this post to be of some use to you, please take the time to share this post with your friends and also subscribe using the form below to receive all our updates, subscriber rewards and freebies delivered to your inbox.

You can also join my Facebook Group here.

I do recommend an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day assisted by proper support groups. No prior experience necessaryClick here for the details and a video outline of the program.

Please also take the time to visit the sponsor of this post by clicking the banner below.

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Anyone who wishes to be found in the Internet by their target audience, Search Engine Optimization, or commonly termed as SEO, should always be on top of their minds. While doing SEO for certain types of websites may prove to be easier than others, the basic considerations tend to be the same in general.

The content spread throughout any website will play the major role for most, if not all, SEO checklists. This in itself poses a rather huge challenge. This means that if you keep only the major SEO aspects in mind, your content will suffer.

After all, it’s human beings who will be reading through your content. However, it will be the search engine bots who, i.e. from Google, will rank your site after evaluating the content based on very different metrics. Therefore, you must become a grand expert on content creation keeping both the human aspects and the search engine bots in balance.

The general rule of thumb is to have the keyword(s) inserted into the page tags as well as peppering the body text with them. Not long ago, the tags and the body text could be littered to the point of almost gibberish with the keywords. However, Google has greatly changed the way it evaluates content as to where it will determine whether a human being is able to read the content in any normal fashion.

Reading BLOGs -
Reading BLOGs –

So, the art of writing content now plays a very strong role in all SEO evaluations. Simply put, inserting keywords must make sense and be relevant to the content being written.

Hence, true success is only achieved when the art of SEO & the art of content writing is in perfect harmony where search engine ranking and user experience works seamlessly.

Is such a writing skill easily achieved? Absolutely no.

Most of us have been trained in either one, traditional creative writing discipline or the comparatively newer digital discipline. Rarely can we see both present within the same type or range of content.

Now a days, no matter your writing style, SEO is a ‘must’ consideration for all pages and posts. Keywords must be inserted properly throughout the site in order to achieve maximum ranking. Of course, you will need to have quality content to work with to begin with.

Make no mistake that readers will be able to see through any poorly written content straight away. Only content with authority and absolute clarity can boast a solid readership base over time. Hence, SEO elements must work in harmony and not disturb the original writing style and intention of the content.

For such harmony to happen, I allow myself time. I tend to simply write out everything that’s rattling around in my head on the subject. I don’t even worry about the grammar. Just simply freehand writing flowing from my thoughts.

Editing happens later on and in stages. Running through once over is simply not good enough. Consider your keywords, audience, subject matter, key benefits, solutions offered, etc. during the entire editing process. I usually allow myself a couple of days for several revisions until I am satisfied.

I am a bit of an old school writer and will always tend to write as such. However, I have struggled and learned to be better through following some best practices I have read about over time. Let me attempt to offer you some of those best practices tips as below.

1.      A Catchy Headline

I have already touched on how to write catchy headlines in a previous post. Here I just wanted to reiterate that the keyword must be present in the headline. Often enough the headline carries as much weight as the words that follow.

Also my workflow is to develop my headline AFTER the entire article is finished, including the editing process. This provides me with a better understanding of the entire content and finalize on a more fitting headline with the SEO keywords in place.

2.      Keyword Research or SEO

Have a standard workflow of how you do your keyword research. Do the keyword research well beforehand and plan your content accordingly. Also have a process flow on checking back on the specific keyword later in time, in case another variation would become a better fit.

3.      Using Bullet Points

Did you know that Google pays very keen attention to Bold letterings, Bullet Points and Block Quotes for SEO? Well, it does. Perhaps not a sure fire thing, but will certainly help your SEO for the page or post.

4.      Keywords in Meta Description

This fact is not really for SEO purposes as Google claims to not use meta descriptions for ranking purposes. Rather, in the search results, your meta description will have your keywords appear as bold. This should catch the reader’s attention better and improve the chances of engagement.

Meta keywords appear in bold in search results -
Meta keywords appear in bold in search results –

5.      Keyword Priority

Know where the keywords matter most. Usually, the logical priority sequence is:

  • Title tag
    • This is very important and try to place the keyword early in the sentence
  • Internal links within the content
  • Alt attribute of the images
  • Headline tags
  • Meta description

6.      Write something daily

It’s a fact that writing is like developing a muscle. The more you do it, the more conditioned you become. Work with a daily schedule so that you have a dedicated time slot for writing. Not necessarily you will need to publish every piece of writing. But write anyway.

Turn off all distractions, including your Wi-Fi during your writing times. Even researching during your writing times is considered a major distraction. Organize all your research work before you start to write.

Also such regular practice will decrease mistakes with grammar and spellings and make the editing phase a lot less stressful.

7.      Peak Performance

I always prefer to write during the early morning hours. I feel my energy flows at peak levels during those hours. Of course the 2 cups of coffee might have something to do with that also.

8.      Focus on your topic

Needless to say that you will do best if you write on topics you resonate well with. Don’t worry of the commercial success and focus on just churning out quality content on your chosen topics.

9.      Ask a lot of questions

Join active forums on the topic(s) you are writing on. Ask questions and let others answer them. Such type of proactive engagement will foster better thinking as well as provide indications on interest levels on the topic. Engage in detailed conversations in case the interest levels seem high.

You can then build your content around the questions. Answering even one question can become a full length post. It also may be a good idea to merge a few questions into the same post, depending on the situation at hand.

10.  Always research beforehand

The readers are very unforgiving towards false or mis-represented facts. Doing proper research will severely impact your credibility overall. Studying your direct competitors can also be a good way to find out what works and what doesn’t.

I spend a good deal of time with research, usually during any down times I may get during the day. I always carry a notebook and pen with me to jot down any quick thoughts I may have throughout such times. If the pen and paper isn’t your thing, you could do the same with a tablet or perhaps even a voice recorder.

11.  Know your audience

Your content should always be written with your audience in mind. Always try to write with a similar tone so that your content becomes truly unique to your audience and eventually encourage them to share the content.

12.  Tell the whole story

Don’t just rush to finish a story. Allow for your audience to feel their way around your entire content. The beginning should be just as important to them as the end. Appeal to all their senses where you can. Lead them on to what and how they should feel and possibly even react to any particular situation.

The average length for an effective post should be around 2000 words. This fact gives you a lot of room to work with to tell the depth of the story. Longer posts are perfectly fine, but only IF they are filled with appealing content rather than wasteful fluff.

13.  Organize the 5Ws

Your content should always address the classic 5Ws – What, Where, When, Who & Why. Of course the most key element follows with the How. I often like to put a teaser for the How in my headlines or titles. All the 5Ws should always be addressed elaborately in organized paragraphs. This way, it’s also easier to insert your keywords well in to the content for the perfect SEO.

5Ws of writing posts and blogs -
5Ws of writing posts and blogs –

14.  Start with the end in mind

This is an old cliché but it really works. If it helps you to visualize this better, write out the topic first on a piece of paper. Then on the next line, write out the objective you wish to achieve ultimately. This way you can always refer back to this often and not meander off into tangents.

Once finished, you should actually audit your content versus the objective before publishing

15.  The 10 second rule

When editing, keep in mind that it’s a proven fact that you will have around 10 seconds max to engage your reader to the content. Hence, you will need to edit in such a way to achieve any engagement very early on. This may lead to re-writing some of the content, which is just fine. Allow yourself the time to do this.

16.  Select your words wisely

Always use strong and suggestive words to begin as well as ending the sentences. Avoid any passive words to start any sentence. Similarly, the paragraphs should also be structured in a way that it will always start with a strong sentence and should end similarly as well.

Remember that you will need to lead the reader to where they need to go. Hence, every word matters.

17.  Less is more

This tip is of paramount importance. In fact, obsess over this fact.

You really don’t want to dilute the strong words and sentences with endless ramblings which bears no impact on your ultimate objective. Even if you feel that more needs to be said, find ways to tell the same thing with more impact while using less words.

Simplicity should be your best friend, always.

18.  Mix it up

If you haven’t seen it in my writing yet, I try to use medium length sentences which may often be followed by shorter sentences. This helps to create a tempo. And always avoid long sentences. Always a good idea to break up long sentences into a medium length and short sentence for maximum effect.

19.  Shorter Paragraphs

Similar to the sentence length, try to work with shorter paragraphs as well. This always fosters better readability. Shorter paragraphs will also allow you to ‘lead’ the reader to any specific objective such as ‘lead capture’.

20.  Work with deadlines

I don’t mean that you should restrict your creativity or research for your content. However, setting practical deadlines will actually get you to work more efficiently. Your post schedules should always have a regular interval. This will also condition your readership base to expect fresh content from you at timely interludes.

Bottom line is that without quality content, all your SEO activities will be wasted. As I had mentioned earlier, we should attempt to reach the perfect harmony of quality content strategically peppered with your keyword(s). Keyword placement should never disturb the quality and natural tempo of the content what so ever. Keywords should always appear as a natural part of the content to the reader.

Keep in mind that your end goal is to transition your readers > prospects > customers.

For maximum effect, you will need to master the SEO techniques to be combined with quality content writing which truly appeals to the target audience. If you can achieve this, your intended success will only build over time in many folds.

I further recommend a very good book for you to read on SEO available at by clicking here.

If you found this post to be of some use to you, please take the time to share this post with your friends and also subscribe using the form below to receive all our updates, subscriber rewards and freebies delivered to your inbox.

You can also join my Facebook Group here.

I do recommend an affiliate program for you to join, that shows you how to make awesome online profits from the comfort of your home working a few hours a day assisted by proper support groups. No prior experience necessaryClick here for the details and a video outline of the program.

Please also take the time to visit the sponsor of this post by clicking the banner below.



The first consideration in this journey of how to write catchy headlines for your blog posts or anything similar is what type of roles do keywords play in your post headlines.

The blogosphere always seems to be at a state of war with the various schools of thought on this topic. You should consider their merits as you start to write your headline or title. I will discuss a couple of them to start the ball rolling.

The Search Engine Optimization (SEO) experts claim that the keywords are the most important aspect of any blog post title.

This will enable anyone searching for any specific keywords to match with the same keyword in the blog title. Hence, the obvious question is that “how else would anyone find your blog post from any search results?”

Further, the selection of keywords to include in your title determines how well you rank in the search results as well.

In the opposing spectrum, you’ve got the purists “write for humans”, who has always collectively scoffed at the notion of keyword research for the purpose of composing headlines.

Their view is that, what would be the point of search-optimized post titles if no one bothers to read or share in the first place? Successful bloggers often claim that search engine traffic isn’t really all that important to them anyway, which they passionately maintain, especially compared to high-quality referral traffic from links.

I have always thought that there is a middle ground to this.

Let’s start by saying that keywords actually do matter, but not necessarily for the reasons the SEO gurus may think.

Doing keyword research is an essential process. It’s a free or at least a low-cost window into the minds of your target audiences.

You could easily understand this if you think back to the times before the modern and refined search engines.

It was truly difficult to know and quantify the exact words or phrases that anyone would use when thinking about exploring any certain topics online. Many have tried to work with small focus groups to identify their thought on specific topics. But such approach most often met with criticism that what people say in front of others is not the same as what they may actually do.

So if you’re writing any type of titles/headlines, online or not, you should be doing keyword research. Because any great headline should speak in the style that the audience will resonate to, while incorporating the proven structures that catches attention and offers a promise or value.

Another aspect to keyword research also packs quite the punch.

Many SEO gurus agree that you shouldn’t go after the most popular keywords. Rather, you should target the niche phrases. While they may result in less traffic individually, but there’s a lot more of such phrases, and definitely less competition.

This ties into the fact that such way of working is also perfect for writing ‘headlines for humans’. The niche phrases are much more specific, and as such makes for a much better headline. Further, better headlines lead to better content, when you write out the headline first, it sets a more definite direction for the entire post.

All search engines such as Google, Bing, etc. truly wants to match perfect results for what’s important to the users. That is precisely why the search engines use links and anchor texts as one of the primary determining factors of relevancy.

Keywords truly do matter, because when you can resonate with the audience from the start, you will always tend to attract more readers, more links, more retweets, more social bookmarks, and surely… more relevant search traffic.

Hence, both the schools of thought are correct, albeit for different reasons.

Now with our better understanding of this subject, let’s explore one of the most effective catchy headline types in the world — the “how-to” headline.

Imagine that your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. It wouldn’t be too spectacular to think that by the time you finish reading this post, you’ll be in a better position to make that scenario into reality.

Let’s explore a few of the ALL-STARS of composing catchy headlines.

The “How To” headlines

It’s always been a fact since the dawn of the Internet that how-to articles and blog posts are some of the most sought after, linked, and bookmarked content online. People are always searching high and low for useful information, and they are always happy to promoting it to others when they come across any.

The biggest battle is getting enough people to find at then to read it in the first place. Once found, the battle is most definitely either won or lost at the headline. What’s more, writing an awesome “how to” headline will help you to write even better how-to content when you fulfill the headline promise you made to get people to read in the first place.

Writing the “how to” content is rather easy.

Think about this… due to the crazy busy lives that we lead which prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the greatest key to fantastic “how to…” headlines and content.

It’s important to always remember that it’s not that people aren’t smart enough to understand the implied benefits of learning how to do something. It’s rather the complete opposite. Expressing the benefit points early and up front will yield far better results that implied benefits.

When searching, people always will employ aggressive attention filters when scanning headlines, and you’ll get through the filters of a lot more people if you spell out the benefits rather than relying on any implications.

I had read somewhere that it’s almost impossible to write a bad “how to…” headline.

While that may be true, always seriously consider on what comes after those two magical words can make all the difference in the amount of attention and readership your will engage with.

More than often you may find it harder to extract the true benefits of learning how to do something. Often, you can simply take a normal “how to…” title and make it better simply by using the transition word “that” immediately following the subject matter of the post.

Once you add “that,” just ask yourself what the top benefit of your post is for the reader.

Then figure out the best way to say it. This usually means being as specific as possible.

Example of this can be: How to Lease a Car That Will Save You Money

Another smart way to go about this is to increase the curiosity factor of your headline, while just about guaranteeing that you’ll nail the primary benefit of your post. Start with “How” but leave out the “to.”

You’ll still need to make the beneficial promise to your reader that will be fulfilled in the content, but the intrigue factor will be higher and your results perhaps even better.

Example of this can be: How I Shed All My Belly Fat in 30 days

The “List” Headlines

My next favorite but no way less effective is the List headlines due to the attention-grabbing power of such headlines. This type of catchy headlines have always been popular and showing no signs of slowing down.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on their attention invested goes a long way toward prompting any specific actions.

These types of posts will also elevate your authority level on the subject many folds by demonstrating your expertise by summing up the promised benefits into a neat and easy to absorb list.

Examples of this can be:

  • 3 Early Signs of Diabetic Stroke
  • 10 Effective Ways To Plug a Leaky Roof
  • Five Types of Best Affiliate Marketing Methods in 2018
  • Free Book Gives You 10 Best Kept Secrets of Online Business Profits
  • 96 Ways to Improve Your Health Just by Eating Organic Foods

The above examples could be serious attention grabbers if seen by the right people searching for such topics. Presenting small or large numbers can have inherent benefits to the readers.

A large number, however absurd it may seem, can be mentioned to create the feeling of abundance of benefits. While smaller numbers tend to invoke a sense of urgency where the content can be absorbed by the readers rather quickly. This is ideal if you wish the readers to take any immediate actions such as subscribing, grabbing discount codes, etc.

The “Why” headlines

Lastly, let’s touch on this before we move on.

The “Why” headlines always tend to be an attention grabber because it starts by declaring a benefit to the reader as if the headline is answering a specific question, instead of asking a question.

An example of this can be: Why Some Homes in Vermont Will Almost Always Go Up in Value

The use of the word “some,” and having “almost” modify “always,” make the headline much more believable. Not even the highest paid copywriters in the world always nail a headline that works, and some people never write great post titles, because they don’t take the time to learn how.

It’s also easy to lead the “Why” with other words to drive home the message in a stronger way, such as “Here’s Why”.

Can anyone write great post titles or catchy headlines?

The simple answer to this is an obvious yes.

If anyone considers the information throughout this post every time they formulate a title or headline for their posts, it should work out very well. That being said, there is no end to learning in becoming truly the best that you can be.

Always strive to understand your audience. Their mindset, age, affinities, preferences that affect their buying decisions, etc. are key considerations to explore. Doing this will enable you to make your headlines to be appealing to your specific audience rather than a watered down version trying to appeal to the masses.

Studying the pros and cons of the headlines of your direct competitors can also sharpen your skills. Also, I have always found that magazines always use very catchy headlines that have been very well researched. Try to look at some of the top magazines that may match your subject. I am sure that by doing this, you will gain some key insights you might not have considered earlier.

Some of the above may seem common sense to you. But let me remind you of the old adage ‘Common Sense is Not For Common People’.

To find proof of this is to simply look at the massive amount of marketing being done on the various social media platforms such as Twitter, Face Book, etc. There you will see that the headline alone attempts to drive the campaigns.

Most of such campaign headlines are simply not up to the mark. Hence, the very few good ones simply jumps out at you right away. Even then, most of the ones which you may consider good enough can surely be a lot better.

In summary, the more you focus on the benefits to the readers in your post’s catchy headlines along with trying to understand your reader demands better, the more readership you’ll develop over time. And by touching on the beneficial aspects while presenting your content, you’ll have more happy readers at the conclusion of any of your posts.

Further, I recommend a good book on effectively writing catchy headlines for you to read over at

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