Article marketing has been around way before online media was even invented. All major business types have been known to promote their products and services through the written media well before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to many other mainstream channels.

Not only can online article marketing be a mostly free promotional tool, it can also be non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can continue to exist for even much longer than any other promotional tools.

Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing provides. However, this same ease has put at risk many of the key elements of the good ol’ fashioned articles used to have – such as fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real living and breathing everyday people, and not only the search engines of the virtual world.

If you are an affiliate marketer, you are reading the right article. Similarly, if you are into online article marketing with the aim to promote your products, all the better. This article will help you outline the key segmentations and elements your affiliate marketing articles should have to provide the best returns for you, without sacrificing your potential customers’ trust.


The main focus of online article marketing is to provide the readers with information at the click of a button. Your readers will most likely have a tendency to be impatient, so make your articles precise and to the point. Focus your articles on the product features and benefits your readers would most likely to gain from those features. If you feel you have enough skills as a writer, you might wish to elaborate on some of the really cool features of the product, and shape your writing in such a way that your readers would want to read more into greater details.

Never forget that not all information are created equal and is perceived equally by all readers. Some information are more beneficial than others, depending on the type of products or services you may be promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a product’s benefits might be enough for other types of products. Your readership should benefit from online article marketing and if needed, place yourself in your readers’ shoes and try to imagine what kinds of information they would seek from your articles.


Some article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isn’t to say that you have to be a major in journalism or a Nobel Prize winner in Literature to be able to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still aren’t confident enough, you might wish to hire someone with more experience for the job. Always remember that quality, and not quantity, of the articles would be the best attribute for your affiliate marketing initiative.


How many crowded parties have you been to in your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything from you right away, but the moment you do eventually sell them something they need, the chances of them hesitating, given their knowledge of your written humor, is quite small.


This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please invest into the time to write articles that deserve that much exposure. Always remember that while posting in the directories, you are indeed competing against other serious writers of the same or similar topic.

Consider that many people from around the world visits such directories and search out the topic of their interest. As such, you will have the opportunity to influence the buying decisions of many interested readers who actively searched you out. So, make it count by creating wonderful and creative articles that promotes your offers.


Article marketing is of course entirely useless if no one is able to find your articles online. Make your articles easier to find online by making them SEO friendly. Imagine what keywords or key phrases your prospects are most likely to enter when searching for your products. Insert such keywords in appropriate places throughout your article.

Affiliate marketing has now become a much easier venture to consider, especially with article marketing to aid in your efforts. You can become highly successful in either of these ventures (affiliate marketing and article marketing) if you learn to work smart enough. Following the tips mentioned here certainly will help you to go a long way.

Always remember that in the world of online business, success is never too far away if you are creative enough.

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