Every successful online business brand that I know of, has active social media marketing campaigns. I am also pretty sure that you know that your business (despite its size) needs to be on social media as well. Some of the most popular social media marketing sites on the web to consider are YouTube, Facebook, Twitter, Instagram, etc.
Also, Snapchat, even though Instagram is totally crushing it, it’s still doing really well. They have over 100 million daily active users.
I can certainly understand that to a beginner, all of this is overwhelming and complicated.
So how can you get started?
Here, I’m going to share with you how to get started with social media marketing as a beginner. The first thing you need to do is pick the right social network. Yes, there’s a lot of them.
Whether it’s Facebook, LinkedIn, Instagram, or Twitter, it’s up to you to select which network you want to be on. You could be on all of them, but if you’re on all of them, you’re not going to spend enough time to make your presence anything amazing.
You don’t want to do anything short of doing an amazing job. For example, you don’t want to be on LinkedIn and do an ordinary job. Just as you don’t want to be on Facebook and do a substandard job. It’s better to not be on them than it is to do a mediocre job. Because doing a mediocre job will get you absolutely no reach.
I kid you not. Social Media 5-6 years ago was way easier to leverage to get traffic from. Nowadays, their algorithms are so strict because there’s so much competition, they’re looking for the cream of the crop. Simply put, if you’re not doing all the right things, you’re not going to do very well.
Pick the Right Social Network
Therefore, you do need to select the right social network, and what’s working for me may not work for you.
The way you pick the social network is to look at what space you are in. If you’re in B two B, the chances are LinkedIn is going to be the best choice for you. Twitter is also another good social work for B two B, but LinkedIn typically is better. If you happen to be in B to C, Facebook, Instagram, and YouTube do really well.
Worth mentioning, YouTube works well for both B two B and B to C for social media marketing.
Now here’s the thing. You should look closely into what content type would you like to create. Are you someone who’s really good with videos? If so, would recommend you to start with YouTube or LinkedIn.
Facebook’s much more competitive. With YouTube, you can get longevity even if you don’t have an audience or a subscriber pool. You could get more traffic over time on YouTube. With Facebook, people don’t really search on there.
At YouTube, people perform searches all day long for videos, and your videos can continue to get views if you rank higher. If you’re going after an older demographic, Facebook can deliver amazing results. But if you’re going after a younger demographic, Instagram and Snapchat would be simply ideal.
So now that you have a rough idea of which social network to go after and if you’re still unsure, just let me know in the comment section below. Be sure to let me know your business and I’ll help answer the question for you so that you’re using the right social network from day one.
Once you have the right one, the second thing you need to do is start creating content. So now you most likely would say that you have no friends or following. Doesn’t matter.
You must understand that you will not get any followers if you don’t have any content to offer them. So, start creating content right away.
That starts off with completing your profile. Facebook, Twitter, Instagram, all of them have profiles for you to complete. Be sure to complete everything from a user name to your email address, to uploading a really stand out image, to a description of who you are or your company.
If you don’t complete your profile, you’re not giving people a reason to follow you. And when you complete your profile, talk about the benefits that people are going to experience from following you or subscribing to your page. So, complete your profile, and then lead into the content.
If you’re confused as to which type of content to create, just have a look at your competitors. All niches have competitors, even if you’re in a new space. Let’s think about when uber starting out and about to revolutionize the taxi industry, their competition naturally was the entire taxi industry.
So, you look at what is your competition doing on social media. Now I know that Uber has been already around and they are a multibillion-dollar company. But to give you an example, if I was creating Uber from day one, that would be my competition. You look at your closest competitors. It could be even indirect competition, yet is still your closest competitor.
You want to see what types of content are doing well for them and what contents aren’t. That’ll give you ideas on what you should do more of and what you shouldn’t do as much of. If you don’t know how to create content, it could be the simplest as status updates.
Remember, it’s social media marketing. Just about anything is considered content. You could do something as simple as pulling out your phone and recording a video of you.
Share some links along with those videos.
If you’re not sure what links to share, you could go to Buzzsumo dot com and type in any keywords from your industry. It will then show you all the popular articles that shows you what people like on Facebook, Twitter, all the social sites, which will then give you an idea of what kind of content will resonate with that social network and what doesn’t.
Now that you’re creating content, the next thing you need to do is build connections. Remember that you need to build connections with people. It’s a social network.
Just because you’re on a computer doesn’t mean you’re not connecting with humans, so make sure your friending all the people that you know, following them, and engaging with them. You’re building connections.
So, if it’s your friend already, like someone that you know in person, you can just invite him to friend you on Facebook or follow you on Twitter. If it’s someone you don’t know, then you’re going to have to work more to build that connection.
Here’s how you do this.
You go and look for all the people in your space or putting status updates post. If they have questions, respond to them, help them out. If they have articles, feel free, and share them. If you think they’re valuable right, you could repost, share, etc.
If there are other people on these channels, groups, or fan pages that are related to your industry, even if they are your competitors and they’re asking questions, you could respond to them. Help them out.
That’s how you build connections. Even when you’re posting on your own page, when someone responds with a question or a comment, you should acknowledge that there. Thank them for leaving a comment. Respond to them when they have a question. That’s how you engage.
And what I found is that over time, as you engage, what you’ll see is a lot of people will come back over to your site. They’ll start to follow you. You engage deeply with them and they will become loyal followers.
It’s not just about growing your numbers and having 1000 followers or 10,000 followers. A very important tip for you is not to go for follower count. It’s all about having valuable connections, personal ones. Because if your 1st 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithm, and they’re looking at a percentage.
So, if you have a million fans but only 1000 engaged, the algorithm will consider this as a terrible engagement rate. It will not be showing your content to much of anyone, because no one likes it. But if you have only 100 followers and every single one liked it, shared it, and commented, they did all three of those things, the algorithm would be most likely to think that this content is amazing and needs to go viral because everyone loves it.
Quality Over Quantity
So you can understand now that it’s not about having the most amount of fans. It’s about having the most amount of engaged fans.
If someone’s not going to engage with you or your content, you don’t want them. It’s about having the most relevant diehard fans.
A bonus tip for you before I finish.
Don’t push people to your business from day one. Perhaps within three months or six months, by all means, you can start talking about your business. Try to get people over to your site by doing simple things, like just sharing a link.
But preferably you don’t want to do that from day one. Why would you want to promote your business when no one’s following you? They’re not engaged.
Look at it this way. If you walked up to a random stranger on the street, and you said, Hey, my name is John. I know that you buy paper towels because everyone uses paper towels. Would you like to buy the paper towels I am selling? They’re most likely going to feel like you’re crazy. Who are you? We don’t want to buy anything for you.
You need to build a connection. No one’s going to buy anything from you until you build that relationship. So, my advice is that don’t promote your business until 3 to 6 months. I’m to the extreme in which I like waiting nine months to a year. But again, you can do it within 3 to 6 months.
Conversely, If you’re doing paid advertising for social media marketing from day one, you can promote your business right from the very beginning. But if you’re trying to build up everything organically, you shouldn’t promote your business from day one.
If you’re still confused about how to get started with social media, leave me a comment below. I’ll answer and will try to help.
Thanks a lot for being here today.
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