Affiliate marketing allows you to earn a commission by promoting and selling the products and services of others. It is usually a very simple process that anyone can do once they understand the basics.
It works on a referral basis, where you (the affiliate) send the interested consumers to the seller’s product pages through your own unique affiliate link. If that consumer makes a purchase, you will get a pre-agreed commission for the sale. Of course, that is a simplified statement as there is a bit more to it than that going on behind the scenes like cookies and tracking, but for the most part that is how it works.
Tip: Most decent affiliate programs will provide you with tutorials on how to create and set up your affiliate links. Such training also often includes how to place your links on your website, blog or in an email. If you need more help with this, please feel free to contact me.
One of the key advantages and my main attraction towards affiliate marketing is that you don’t have to put in the time and effort of creating a product to sell. Creating a good product to sell does take much care, research and usually a long time. Generally speaking, you can start promoting as an affiliate as soon as you are approved by the seller following a quick sign up process.
You will also need a plan for promotion, which I have discussed into details in a separate blog which can be found here.
How can I find affiliate offers to promote?
There are also many affiliate networks to find the affiliate products to promote. Different products within these networks can and usually do offer different commission levels. It’s important that you understand the terms before you invest your time, effort and money for marketing.
Many sellers offer their own affiliate programs directly from their websites while others work through the various networks. Some of the most common affiliate networks are:
You can also promote products from mega companies such as Amazon.
These affiliate networks are very popular and offer many diverse products, which allows you to choose the types of products you may wish to focus on. As mentioned earlier, they do offer different commission structures, so make sure to fully understand how you will be paid.
For instance, on JVzoo you can earn anywhere from 10-100% of the sale. The average is 50% per sale. Sometimes the seller (vendor) will pay you instantly and other times you have to follow a payout schedule. Your payments are directly deposited into your PayPal account.
Side note: If you don’t have a PayPal account you should definitely get one because many affiliate programs have the option for pay out through them which will give you faster access to your profits. It’s free, easy and very handy.
Here is the info and sign up link: https://www.paypal.com/us/signup/account
On bigger networks like ClickBank and Amazon, you will get paid according to their thresholds and schedules. This means that you have to make a certain amount before you get your check or deposit.
Point to note is that on the big networks like Amazon, your commissions will usually starts out at a lower percentage and will increase with volume of sales over time, which means you will have to sell a lot more before you start seeing any big commissions.
With individual websites, the product owners determines the commission structure and payment schedule so again make sure you understand their terms, that they are reputable and don’t be afraid to ask them questions before you begin promoting their offers.
Whether you choose to promote products from an affiliate network or an individual website is completely up to you. The networks do offer a certain amount of protection as far as payment is concerned. However, many privately owned websites offer generous benefits to the affiliates who perform well.
I personally think a mix of different networks and websites is a good idea because it brings in different revenue streams for your business. Also be on the lookout for changing commission terms, which are not so uncommon.
How do decide which affiliate marketing offers to promote?
Variety is a good thing but when there are so many choices available to you, it can be very confusing and perhaps even intimidating. Such is often the case when any affiliates try to make their selections regarding the best affiliate marketing program to promote. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program for you to promote.
I always recommend to promote offers that you personally like and understand the audience for that offer. The better you understand the scope and attraction of the offer, the better you would be able to target that specific audience to promote to.
Following are some criteria I would suggest for you to look for.
– The quality of the program
Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Does it offer good value and are worth promoting?
You can check at AffPaying to check and find more data on most affiliate networks and also to be able to connect with the network’s affiliate manager(s).
Remember that you will be spending your own hard cash for marketing. Hence, the audience will come across your credibility first before making any buying decisions. If it’s trustworthy, then you will be viewed as such also.
– Is the affiliate product in demand?
Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.
You could also find many upcoming affiliate marketing offers on many popular networks at Offer Vault.
It would be good news for you as an affiliate marketer of any hot niche program since there won’t be any backbreaking work needed just to get the product off the ground. It will sell on its own or for a minimal effort.
– Does the program pay high commissions?
Ultimately, any affiliate’s goal in signing up for an affiliate marketing program is to earn money. In affiliate marketing, profits come in the form of commissions – usually a percentage of the sale of the products. Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?
When considering which affiliate marketing program to use, best would be to choose those that offer higher commissions. Good rates range from about 50 percent to 75 percent. If the program pays lower than that, you might want to reconsider. In maximum cases I wouldn’t recommend promoting low commission offers unless you would get any other inherent value from it.
Another aspect of this is the commission itself. Is it a one-time payment per sale or is it recurring monthly commission? For subscription based offers, you may get a recurring commission per month. So be sure to be on the lookout for those types of offers as well.
I discuss such aspects on getting higher commissions in my e-book, How To Earn Riches Like A Super Affiliate. You can download it for absolutely FREE.
– How does the conversion rate of the offer compare?
Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to becoming a paying customer. In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.
A good indication that a particular affiliate marketing program would be best one for you to select would be its higher conversion rate. This means that more visitors to an affiliate’s site become buyers. When there are more buyers, there would be more sales.
To find out about their conversion rate, you can check with the affiliate manager of the offer directly. Some of the networks publish this information and available to you before you make your decision. If not, best would be to test the product yourself using targeted visitors to see how well it performs. Split testing any offer is always as very good idea.
– Does the program offers full support?
This is an important criteria to look for when deciding what affiliate marketing program to use if you’re especially a beginner. There are many programs that will offer their system and leave you on your own without checking in on your progress.
If you’re not a self-starter or are wary of affiliate marketing programs that don’t assist their affiliates, avoid these types. Use affiliate marketing programs that provide sufficient information, training and affiliate support. You will appreciate this extra feature in case you run into a bit of trouble later.
I recommend a training program for you to learn affiliate marketing properly from beginner to professional instead of scattered you tube videos or other sources across the Internet. It’s easy to follow using videos for very clear understanding.
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